Chatham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Chatham in 2025? Explore comprehensive Airbnb analytics for Chatham, England, United Kingdom to uncover income potential. This 2025 STR market report for Chatham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Chatham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chatham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chatham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chatham (2025)
Understanding the monthly revenue variations for Airbnb listings in Chatham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chatham is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chatham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,822+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,340 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chatham
Chatham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chatham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chatham:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chatham
Average Daily Rate (ADR) Airbnb Trends in Chatham (2025)
Effective short term rental pricing strategy in Chatham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chatham typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Chatham
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Airbnb Seasonality Analysis & Trends in Chatham (2025)
Peak Season (April, May, June)
- Revenue averages $2,668 per month
- Occupancy rates average 39.3%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,628 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $1,305 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $126
Seasonality Insights for Chatham
- The Airbnb seasonality in Chatham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chatham's highest earning potential, with monthly revenues capable of climbing to $2,928, occupancy reaching a high of 43.7%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,128, occupancy could drop to 27.4%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chatham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chatham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chatham (2025)
Exploring the top neighborhoods for short-term rentals in Chatham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chatham Maritime | A vibrant waterfront area revitalized with shops, restaurants, and entertainment. Ideal for families and tourists looking for leisure activities by the river. | The Historic Dockyard, Chatham Maritime Museum, Royal Dockyard Church, The Brook Theatre, Chatham Waterfront |
| Rochester | A historic city known for its stunning cathedral and medieval castle. Attracts tourists interested in history and literature (Charles Dickens lived here). | Rochester Castle, Rochester Cathedral, Dickens World, Eastgate House, Eagle House |
| Gillingham | A popular area with good transport links and access to local amenities. Suitable for guests looking for a quieter stay, yet close to urban attractions. | Gillingham Marina, Medway Park, Riverside Country Park, Village Green, The Strand |
| Wouldham | Quiet village charm close to the River Medway, offering peace and scenic views, perfect for nature lovers and those wanting a break from the hustle. | Wouldham Church, Rural walks, River Medway, Village pubs, Local farms |
| Strood | An up-and-coming area with good access to Rochester and Chatham, it’s becoming increasingly popular with tourists looking for affordable accommodation. | Strood Town Centre, The Corn Exchange, Strood Railway Station, Local parks, Historical sites |
| Lordswood | Primarily a residential area, with local parks and amenities. Great for families and guests looking for a more suburban feel. | Hempstead Valley Shopping Centre, Local parks, Lordswood Leisure Centre, Community events, Historic buildings |
| Hempstead | A suburb of Gillingham with good local amenities and parks. Attractive for families and visitors seeking a peaceful retreat with city access. | Hempstead Valley, Local shops, Green spaces, Community events, Accessibility to transport |
| High Halstow | A rural village offering a unique and tranquil get-away experience, surrounded by countryside and nature, good for those seeking relaxation. | Countryside walks, Local wildlife, Village community events, Historic churches, The Village Pub |
Understanding Airbnb License Requirements & STR Laws in Chatham (2025)
While Chatham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chatham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chatham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chathambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Bungalow with Wheelchair access and hot tub
Entire Place • 4 bedrooms
Stylish 3-bed with Free parking & Wi-Fi.
Entire Place • 3 bedrooms
Stunning 2 bedroom house with parking & Wi-Fi
Entire Place • 2 bedrooms
Cassandra- one bedroom with EV Charging
Entire Place • 1 bedroom
Althea by Kasar Stays with EV Charging
Entire Place • 2 bedrooms
Philomena - one bedroom with EV Charging
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chatham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chatham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kasar | 6 | $142,348 | 115 | 4.58/5.0 |
| Jamie | 1 | $133,745 | 47 | 4.96/5.0 |
| Deke And Maria | 1 | $34,714 | 24 | 4.42/5.0 |
| Tom & Liz | 1 | $34,478 | 50 | 4.86/5.0 |
| Besnik | 3 | $28,001 | 62 | 4.64/5.0 |
| Elizabeth | 3 | $26,766 | 11 | 3.25/5.0 |
| Julie | 1 | $19,963 | 456 | 4.92/5.0 |
| Anthonia | 1 | $17,789 | 4 | 5.00/5.0 |
| Nancy | 2 | $17,192 | 6 | 2.42/5.0 |
| Host #38376814 | 3 | $17,039 | 2 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chatham.
Dive Deeper: Advanced Chatham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chatham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChatham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chatham
- The Chatham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.4% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Chatham, House properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 57.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Chatham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chatham
- The dominant room capacity in Chatham is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Chatham, indicating a high concentration in these sizes.
Chatham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chatham
- The most common guest capacity trend in Chatham vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Chatham STR market, accounting for 36.5% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chatham.
- On average, properties in Chatham are equipped to host 2.8 guests.
Chatham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chatham
- The most common availability pattern in Chatham falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Chatham (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chatham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
46.7% of total
2 Nights
12 listings
26.7% of total
3 Nights
5 listings
11.1% of total
4-6 Nights
2 listings
4.4% of total
7-29 Nights
4 listings
8.9% of total
30+ Nights
1 listings
2.2% of total
Key Insights
- The most prevalent minimum stay requirement in Chatham is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Chatham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Chatham hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chatham.
Chatham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.9% of total
Refundable
2 listings
5.9% of total
Flexible
12 listings
35.3% of total
Moderate
5 listings
14.7% of total
Firm
3 listings
8.8% of total
Strict
11 listings
32.4% of total
Cancellation Policy Insights for Chatham
- The prevailing Airbnb cancellation policy trend in Chatham is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Chatham.
- With 32.4% using Strict terms, this is a viable option in Chatham, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Chatham.
Chatham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chatham
- The overall average booking lead time for vacation rentals in Chatham is 35 days.
- Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Chatham.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Chatham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chatham (2025)
Amenity Prevalence
Amenity Insights for Chatham
- Essential amenities in Chatham that guests expect include: Wifi, Kitchen, TV, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chatham: Wifi, Kitchen, TV, Washer.
- Prioritize adding missing essentials: Wifi, Kitchen, TV, Washer.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chatham to stay competitive.
Chatham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chatham
- The typical guest profile for Airbnb in Chatham consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.8% of guests.
- Key international markets include United Kingdom (87.8%) and Australia (2.1%).
- Top languages spoken are English (68.1%) followed by French (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chatham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |