Chard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Chard in 2025? Explore comprehensive Airbnb analytics for Chard, England, United Kingdom to uncover income potential. This 2025 STR market report for Chard, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Chard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chard Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chard Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chard (2025)
Understanding the monthly revenue variations for Airbnb listings in Chard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chard is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chard across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,206+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,743 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,435 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $795, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chard
Chard Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chard:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chard
Average Daily Rate (ADR) Airbnb Trends in Chard (2025)
Effective short term rental pricing strategy in Chard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chard typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Chard
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Airbnb Seasonality Analysis & Trends in Chard (2025)
Peak Season (May, April, July)
- Revenue averages $2,409 per month
- Occupancy rates average 31.6%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,940 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $176
Low Season (January, October, November)
- Revenue drops to average $1,282 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $178
Seasonality Insights for Chard
- The Airbnb seasonality in Chard shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chard's highest earning potential, with monthly revenues capable of climbing to $2,542, occupancy reaching a high of 39.3%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,202, occupancy could drop to 21.2%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chard.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chard seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chard (2025)
Exploring the top neighborhoods for short-term rentals in Chard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chard Town Centre | The heart of Chard, offering local shops, cafes, and easy access to public transport. Ideal for guests looking for convenience and local culture. | Chard Museum, The Holy Trinity Church, Chard Shopping Centre, The Guildhall, The River Chard |
| Chard Reservoir | A beautiful natural area perfect for outdoor enthusiasts. Known for hiking, bird watching, and scenic views, attracting those who love nature. | Chard Reservoir, Nature trails, Birdwatching spots, Picnic areas |
| Crimchard | A residential area with easy access to amenities and the countryside. Great for families and travelers looking for a quiet stay close to town. | Local parks, Nearby farms, Walking trails |
| Tatworth | A nearby village with a cozy community feel and access to local attractions, particularly for families looking for a peaceful retreat. | Tatworth Common, Local pubs, Countryside walks |
| The Coombes | A scenic area with beautiful views, perfect for guests looking for tranquility and nature close to Chard. | Scenic viewpoints, Walking and cycling paths, Quiet countryside |
| Winsham | A nearby village with a charming atmosphere. It's a good spot for guests wanting to explore Somerset's countryside and small-town life. | Winsham Cheese, Local shops, Walking trails, Historic buildings |
| Horton | This quaint village provides a rural experience with beautiful countryside scenery, attractive to those seeking peace and quiet. | Historic church, Rural landscapes, Local farms |
| Crewkerne | Close to Chard, Crewkerne offers a mix of history and charm. It's close to the A30, making it convenient for travelers exploring the region. | Crewkerne Museum, Hall's Orchard, Local shops, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Chard (2025)
While Chard, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chard to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chard (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Willow Arch Shepherd's Hut with hot tub
Entire Place • 1 bedroom
Bay Tree Shepherd's Hut with hot tub
Entire Place • 1 bedroom
Kitchen Garden Shepherd's Hut with hot tub
Entire Place • 1 bedroom
Manor Farm Barn - Spacious and Stylish Conversion
Entire Place • 1 bedroom
Nuthatch: Wooden lodge with private hot tub
Entire Place • 2 bedrooms
Manor Farm Cottage - Ideal for families & groups
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chard (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 3 | $134,100 | 450 | 4.96/5.0 |
| Keith | 4 | $64,563 | 266 | 4.92/5.0 |
| Clare | 2 | $63,837 | 127 | 4.85/5.0 |
| Cottages | 2 | $23,508 | 3 | 2.50/5.0 |
| Mark | 1 | $23,155 | 333 | 4.98/5.0 |
| Elizabeth | 3 | $12,714 | 58 | 4.88/5.0 |
| Host #454109246 | 3 | $7,441 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chard.
Dive Deeper: Advanced Chard STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChard Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chard
- The Chard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chard, Outdoor/Unique properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Chard Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chard
- The dominant room capacity in Chard is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.4% of the active Airbnb listings in Chard, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Chard is particularly well-suited for individuals or couples.
Chard Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chard
- The most common guest capacity trend in Chard vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chard STR market, accounting for 72.2% of listings.
- A significant 44.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Chard.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chard.
- On average, properties in Chard are equipped to host 3.6 guests.
Chard Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chard
- The most common availability pattern in Chard falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Chard (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chard Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
73.3% of total
2 Nights
3 listings
20% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Chard is 1 Night, adopted by 73.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.3%) of the Chard Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 73.3% of Chard hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chard.
Chard Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
7.1% of total
Non-refundable
2 listings
14.3% of total
Flexible
1 listings
7.1% of total
Moderate
3 listings
21.4% of total
Strict
7 listings
50% of total
Cancellation Policy Insights for Chard
- The prevailing Airbnb cancellation policy trend in Chard is Strict, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (28.5%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Chard.
- With 50% using Strict terms, this is a viable option in Chard, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Chard.
Chard STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chard
- The overall average booking lead time for vacation rentals in Chard is 56 days.
- Guests book furthest in advance for stays during September (average 164 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (85 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Chard.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 164 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Chard averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chard (2025)
Amenity Prevalence
Amenity Insights for Chard
- Essential amenities in Chard that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Carbon monoxide alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chard: Free parking on premises, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chard to stay competitive.
Chard Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chard
- The typical guest profile for Airbnb in Chard consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United Kingdom (95.1%) and New Zealand (0.9%).
- Top languages spoken are English (73.5%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |