Castle Cary Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Castle Cary in 2025? Explore comprehensive Airbnb analytics for Castle Cary, England, United Kingdom to uncover income potential. This 2025 STR market report for Castle Cary, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Castle Cary, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castle Cary Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Castle Cary Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Castle Cary (2025)
Understanding the monthly revenue variations for Airbnb listings in Castle Cary is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castle Cary is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castle Cary across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,073+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,683 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,303, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castle Cary
Castle Cary Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Castle Cary STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castle Cary:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castle Cary
Average Daily Rate (ADR) Airbnb Trends in Castle Cary (2025)
Effective short term rental pricing strategy in Castle Cary involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castle Cary typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Castle Cary
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Airbnb Seasonality Analysis & Trends in Castle Cary (2025)
Peak Season (May, April, August)
- Revenue averages $3,634 per month
- Occupancy rates average 50.5%
- Daily rates average $232
Shoulder Season
- Revenue averages $2,733 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $227
Low Season (January, February, March)
- Revenue drops to average $1,449 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $198
Seasonality Insights for Castle Cary
- The Airbnb seasonality in Castle Cary shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Castle Cary's highest earning potential, with monthly revenues capable of climbing to $3,766, occupancy reaching a high of 54.8%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,225, occupancy could drop to 23.7%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castle Cary.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Castle Cary seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Castle Cary (2025)
Exploring the top neighborhoods for short-term rentals in Castle Cary? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castle Cary Town Centre | Heart of Castle Cary with charming streets, shops, and cafes. A prime location for visitors who want to explore the historic aspects of the town and its local amenities. | Castle Cary Town Hall, The Market House, Local artisan shops, Caryford Hall, Castle Cary Museum |
| Local Countryside | Surrounding countryside offers beautiful landscapes and a rural retreat experience. Attracts guests who want to escape the city and enjoy nature walks and tranquility. | Stourhead Gardens, Cadbury Castle, Longleat Safari Park, The Mendip Hills, Nature trails |
| Bruton | Nearby Bruton is known for its artistic community and the Hauser & Wirth art gallery. Great for guests interested in culture and art. | Hauser & Wirth, Bruton Abbey, Local bookstores, Art galleries, The Bruton Art Society |
| Sparkford | A small village nearby with attractions like the Haynes International Motor Museum. Ideal for car enthusiasts and families. | Haynes International Motor Museum, Historic pubs, Nature walks |
| Frome | A vibrant market town not far from Castle Cary, known for its independent shops and markets, perfect for visitors seeking local charm. | Frome Independent Market, The Silk Mill, Local cafes, Bailey's of Frome, Frome Museum |
| Shepton Mallet | Shepton Mallet is known for its rich history and the Royal Bath & West Showground, appealing to those attending events. | Royal Bath & West Showground, Shepton Mallet Prison, Local pubs, Historic market town centre, Restaurants |
| Wincanton | A nearby town with a mix of history and local shops. Great for visitors wanting to explore Somerset and Dorset. | Wincanton Racecourse, Local markets, Historical buildings, Wincanton Museum, Natural surroundings |
| Somerton | An ancient market town with a lovely town square and rich history, ideal for visitors interested in medieval architecture and local culture. | Somerton Castle, The Market Square, St. Michael's Church, Local eateries, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Castle Cary (2025)
While Castle Cary, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castle Cary to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Castle Cary (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castle Carybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Plum Cottage
Entire Place • 2 bedrooms
Luxury Off-Grid Haven ~ Hot Tub ~ BBQ ~ Views!
Entire Place • 2 bedrooms
Contemporary Rural Lodge in South Somerset
Entire Place • 2 bedrooms
Cottage in central Castle Cary
Entire Place • 3 bedrooms
Unique Countryside Escape ~ Off Grid ~ Hot Tub
Entire Place • 2 bedrooms
The Hideaway
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Castle Cary (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Castle Cary based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucy | 3 | $111,839 | 27 | 5.00/5.0 |
| Sally | 4 | $99,843 | 346 | 4.71/5.0 |
| Marie | 2 | $52,259 | 28 | 4.95/5.0 |
| Cottages | 1 | $51,895 | 33 | 4.70/5.0 |
| Judith | 1 | $42,821 | 199 | 4.97/5.0 |
| Frances | 1 | $41,586 | 10 | 5.00/5.0 |
| John | 1 | $35,518 | 467 | 4.95/5.0 |
| Chris | 1 | $34,409 | 6 | 5.00/5.0 |
| Roger | 1 | $33,692 | 152 | 4.99/5.0 |
| Pek | 2 | $33,209 | 148 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castle Cary.
Dive Deeper: Advanced Castle Cary STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castle Cary. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastle Cary Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castle Cary
- The Castle Cary Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Castle Cary, House properties are the most common (54.8%), reflecting the local real estate landscape.
- Houses represent a significant 54.8% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Castle Cary Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castle Cary
- The dominant room capacity in Castle Cary is 2 bedrooms listings, making up 54.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 74.2% of the active Airbnb listings in Castle Cary, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Castle Cary.
Castle Cary Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castle Cary
- The most common guest capacity trend in Castle Cary vacation rentals is listings accommodating 4 guests (29%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Castle Cary STR market, accounting for 48.4% of listings.
- 32.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castle Cary.
- On average, properties in Castle Cary are equipped to host 4.7 guests.
Castle Cary Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castle Cary
- The most common availability pattern in Castle Cary falls within the 181-270 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Castle Cary (51.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Castle Cary Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
13.8% of total
2 Nights
14 listings
48.3% of total
3 Nights
5 listings
17.2% of total
4-6 Nights
5 listings
17.2% of total
7-29 Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Castle Cary is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Castle Cary Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.3% of Castle Cary hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- A 2-night minimum appears standard (48.3%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castle Cary.
Castle Cary Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.4% of total
Flexible
5 listings
17.2% of total
Moderate
7 listings
24.1% of total
Firm
5 listings
17.2% of total
Strict
11 listings
37.9% of total
Cancellation Policy Insights for Castle Cary
- The prevailing Airbnb cancellation policy trend in Castle Cary is Strict, used by 37.9% of listings.
- A majority (55.1%) of hosts in Castle Cary utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.9% market standard in Castle Cary.
- With 37.9% using Strict terms, this is a viable option in Castle Cary, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Castle Cary.
Castle Cary STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Castle Cary
- The overall average booking lead time for vacation rentals in Castle Cary is 49 days.
- Guests book furthest in advance for stays during December (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Castle Cary.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Castle Cary averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Castle Cary (2025)
Amenity Prevalence
Amenity Insights for Castle Cary
- Essential amenities in Castle Cary that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Castle Cary: Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castle Cary to stay competitive.
Castle Cary Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Castle Cary
- The typical guest profile for Airbnb in Castle Cary consists of primarily domestic travelers (85%), often arriving from nearby London, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 85.0% of guests.
- Key international markets include United Kingdom (85%) and Australia (5.1%).
- Top languages spoken are English (72.8%) followed by German (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from London and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Castle Cary Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |