Carlisle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Carlisle in 2025? Explore comprehensive Airbnb analytics for Carlisle, England, United Kingdom to uncover income potential. This 2025 STR market report for Carlisle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 130 active listings.
Whether you're considering an Airbnb investment in Carlisle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carlisle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carlisle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carlisle (2025)
Understanding the monthly revenue variations for Airbnb listings in Carlisle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carlisle is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carlisle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,547 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $776, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carlisle
Carlisle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carlisle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carlisle:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carlisle
Average Daily Rate (ADR) Airbnb Trends in Carlisle (2025)
Effective short term rental pricing strategy in Carlisle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carlisle typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Carlisle
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Airbnb Seasonality Analysis & Trends in Carlisle (2025)
Peak Season (August, July, May)
- Revenue averages $2,215 per month
- Occupancy rates average 60.3%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,834 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $111
Low Season (February, March, November)
- Revenue drops to average $1,436 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $113
Seasonality Insights for Carlisle
- The Airbnb seasonality in Carlisle shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carlisle's highest earning potential, with monthly revenues capable of climbing to $2,237, occupancy reaching a high of 64.8%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,321, occupancy could drop to 35.2%, and ADRs may adjust down to $107.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carlisle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carlisle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carlisle (2025)
Exploring the top neighborhoods for short-term rentals in Carlisle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The vibrant heart of Carlisle with a mix of shopping, dining, and historic attractions. Perfect for travelers wanting easy access to sights and amenities. | Carlisle Castle, Tullie House Museum and Art Gallery, Cumberland Market, Carlisle Cathedral, Civic Centre |
| Botcherby | A residential area with good proximity to Carlisle's central attractions and local parks. Ideal for families and longer stays. | Bitts Park, Kingmoor Park, Stanwix Park, local pubs and restaurants |
| Dalston | A quaint village nearby offering a more rural charm with access to outdoor activities, appealing to travelers seeking tranquility. | Dalston Hall, Local farms, Scenic countryside walks |
| Carlisle Airport Area | Close to the airport, making it a convenient choice for travelers flying in and out of the region, with easy access to nearby attractions. | Carlisle Lake District Airport, Lake District National Park, local hiking trails |
| Longtown | This small town serves as a gateway to the Scottish borders, attracting travelers looking for a base for exploring both England and Scotland. | Longtown Castle, Borderline Museum, River Esk walks |
| Wetheral | A picturesque village along the River Eden, known for its charming atmosphere and local attractions, ideal for weekend getaways. | Wetheral Priory, River Eden, Local pubs and eateries |
| St. Aidan's | This suburban neighborhood features local amenities and parks, making it a family-friendly location for extended stays. | St. Aidan's Park, Local schools and play areas, Nature walks |
| Carlisle Marina | A scenic area with views of the marina, appealing to guests interested in water activities and outdoor leisure. | Carlisle Marina, Boating activities, Nearby restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in Carlisle (2025)
While Carlisle, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carlisle to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carlisle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carlislebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Modern Central Town House
Entire Place • 5 bedrooms
*Penthouse Luxury Apartment 2min to City
Entire Place • 2 bedrooms
Townhouse Apartment Carlisle City Centre
Entire Place • 2 bedrooms
Freshly updated home away from home Town House
Entire Place • 2 bedrooms
Orchard Leigh, spacious house with private drive
Entire Place • 3 bedrooms
City centre luxury - in a historic mill
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carlisle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carlisle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 5 | $122,556 | 866 | 4.82/5.0 |
| Ashley | 4 | $106,178 | 50 | 4.96/5.0 |
| Frank | 4 | $100,180 | 253 | 4.95/5.0 |
| Tom | 1 | $93,174 | 475 | 4.86/5.0 |
| Brooke | 2 | $87,924 | 19 | 4.93/5.0 |
| Golden Homes | 6 | $84,932 | 454 | 4.62/5.0 |
| Crawford | 5 | $83,540 | 513 | 4.83/5.0 |
| Cartref Guest House | 7 | $68,418 | 51 | 3.48/5.0 |
| Reece | 2 | $66,300 | 89 | 4.87/5.0 |
| Joanne | 4 | $62,741 | 142 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carlisle.
Dive Deeper: Advanced Carlisle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carlisle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarlisle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carlisle
- The Carlisle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 130 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carlisle, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Carlisle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carlisle
- The dominant room capacity in Carlisle is 1 bedroom listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Carlisle, indicating a high concentration in these sizes.
Carlisle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carlisle
- The most common guest capacity trend in Carlisle vacation rentals is listings accommodating 2 guests (21.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Carlisle STR market, accounting for 42.3% of listings.
- 16.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carlisle.
- On average, properties in Carlisle are equipped to host 3.1 guests.
Carlisle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carlisle
- The most common availability pattern in Carlisle falls within the 181-270 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Carlisle (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carlisle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
48% of total
2 Nights
38 listings
30.9% of total
3 Nights
9 listings
7.3% of total
4-6 Nights
5 listings
4.1% of total
7-29 Nights
2 listings
1.6% of total
30+ Nights
10 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Carlisle is 1 Night, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Carlisle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48% of Carlisle hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carlisle.
Carlisle Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
1.7% of total
Super Strict 60 Days
1 listings
0.8% of total
Super Strict 30 Days
1 listings
0.8% of total
Refundable
1 listings
0.8% of total
Flexible
34 listings
28.3% of total
Moderate
42 listings
35% of total
Firm
7 listings
5.8% of total
Strict
32 listings
26.7% of total
Cancellation Policy Insights for Carlisle
- The prevailing Airbnb cancellation policy trend in Carlisle is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (32.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Carlisle.
- Regularly review your cancellation policy against competitors and market demand shifts in Carlisle.
Carlisle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carlisle
- The overall average booking lead time for vacation rentals in Carlisle is 40 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Carlisle.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Carlisle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carlisle (2025)
Amenity Prevalence
Amenity Insights for Carlisle
- Essential amenities in Carlisle that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carlisle: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carlisle to stay competitive.
Carlisle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carlisle
- The typical guest profile for Airbnb in Carlisle consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 79.3% of guests.
- Key international markets include United Kingdom (79.3%) and United States (4.6%).
- Top languages spoken are English (63.5%) followed by French (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carlisle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |