Brighstone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Brighstone in 2025? Explore comprehensive Airbnb analytics for Brighstone, England, United Kingdom to uncover income potential. This 2025 STR market report for Brighstone, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Brighstone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brighstone Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brighstone Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brighstone (2025)
Understanding the monthly revenue variations for Airbnb listings in Brighstone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brighstone is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brighstone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,427+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,934 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,048 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $854, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brighstone
Brighstone Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brighstone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brighstone:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brighstone
Average Daily Rate (ADR) Airbnb Trends in Brighstone (2025)
Effective short term rental pricing strategy in Brighstone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brighstone typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Brighstone
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Airbnb Seasonality Analysis & Trends in Brighstone (2025)
Peak Season (August, July, September)
- Revenue averages $4,032 per month
- Occupancy rates average 51.6%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,876 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $185
Low Season (January, February, November)
- Revenue drops to average $1,724 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $179
Seasonality Insights for Brighstone
- The Airbnb seasonality in Brighstone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brighstone's highest earning potential, with monthly revenues capable of climbing to $4,687, occupancy reaching a high of 55.4%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,554, occupancy could drop to 28.4%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brighstone.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brighstone seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brighstone (2025)
Exploring the top neighborhoods for short-term rentals in Brighstone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brighstone Village | Charming village with traditional English architecture and beautiful countryside views. Ideal for tourists looking for a tranquil getaway in nature. | Brighstone Down, Brighstone Mill, St. Mary the Virgin Church, Local pubs and shops, Walking trails |
| Brighstone Bay | A beautiful stretch of coastline with scenic views and opportunities for beach activities. Great for families and beach lovers. | Brighstone Beach, Coastal walks, Seaside picnic areas, Boat trips, Wildlife watching |
| Brook Village | Nearby village known for its peaceful environment and easy access to the Isle of Wight's natural beauty. Attracts those looking for a countryside retreat. | Brook Beach, Isle of Wight Coastal Path, Local farms, Natural history sites, Quiet village charm |
| Victorian Seaside Towns | Explore nearby historic seaside towns that offer a variety of attractions and entertainment. Popular among holidaymakers. | Cowes, Shanklin, Ventnor, Seafront promenades, Local festivals |
| Godshill | Iconic village with thatched cottages and a picturesque church. A great stop for visitors looking to explore local history and culture. | Godshill Model Village, Isle of Wight Zoo, Shops and tea rooms, Walking paths, Historic architecture |
| Calbourne | Quaint village offering excellent access to local farms and outdoor activities. Perfect for a rural retreat experience. | Calbourne Water Mill, Nature walks, Local crafts, Cycling routes, Picnic areas |
| Alum Bay | Famous for its colored sands and stunning views of The Needles. A must-see for tourists, making it a prime investment location. | Needles Park, Alum Bay Beach, Chairlift to the beach, Glass blowing workshops, Panoramic views |
| Yarmouth | Historic harbor town with rich maritime heritage and a welcoming atmosphere. Great for visitors exploring the west side of the Isle of Wight. | Yarmouth Castle, Yarmouth Harbour, Local shops and cafes, Historical walking routes, Ferry connections to mainland |
Understanding Airbnb License Requirements & STR Laws in Brighstone (2025)
While Brighstone, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brighstone to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brighstone (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brighstonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Farmhouse - Stunning Coastal Luxury in Brook
Entire Place • 5 bedrooms
Dapple Cottage - Brook Farmhouse
Entire Place • 2 bedrooms
Chestnut Cottage - Brook Farmhouse
Entire Place • 3 bedrooms
Characterful thatched cottage
Entire Place • 3 bedrooms
Badgers Sett Brook
Entire Place • 1 bedroom
Bay Cottage - Brook Farmhouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brighstone (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brighstone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 5 | $389,004 | 771 | 4.97/5.0 |
| Cottages | 6 | $125,537 | 53 | 2.42/5.0 |
| Phillipa | 1 | $61,193 | 17 | 4.82/5.0 |
| Christian | 1 | $45,043 | 156 | 4.97/5.0 |
| Henrietta | 1 | $37,078 | 34 | 4.97/5.0 |
| Carol | 2 | $34,228 | 141 | 4.67/5.0 |
| Host #177338882 | 1 | $31,248 | 39 | 4.85/5.0 |
| Sheila | 1 | $29,111 | 91 | 4.99/5.0 |
| Christine | 1 | $28,619 | 10 | 4.90/5.0 |
| George | 1 | $25,223 | 95 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brighstone.
Dive Deeper: Advanced Brighstone STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brighstone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrighstone Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brighstone
- The Brighstone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brighstone, House properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 69.2% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.6%) offer potential for unique stay experiences.
Brighstone Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brighstone
- The dominant room capacity in Brighstone is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.5% of the active Airbnb listings in Brighstone, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brighstone.
Brighstone Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brighstone
- The most common guest capacity trend in Brighstone vacation rentals is listings accommodating 2 guests (25.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brighstone STR market, accounting for 46.1% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brighstone.
- On average, properties in Brighstone are equipped to host 3.7 guests.
Brighstone Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brighstone
- The most common availability pattern in Brighstone falls within the 271-366 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brighstone (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brighstone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.8% of total
2 Nights
9 listings
26.5% of total
3 Nights
9 listings
26.5% of total
4-6 Nights
4 listings
11.8% of total
30+ Nights
8 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brighstone is 2 Nights, adopted by 26.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Brighstone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.5% of Brighstone hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brighstone.
Brighstone Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
13.2% of total
Flexible
4 listings
10.5% of total
Moderate
3 listings
7.9% of total
Firm
7 listings
18.4% of total
Strict
19 listings
50% of total
Cancellation Policy Insights for Brighstone
- The prevailing Airbnb cancellation policy trend in Brighstone is Strict, used by 50% of listings.
- A majority (68.4%) of hosts in Brighstone utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Brighstone.
- With 50% using Strict terms, this is a viable option in Brighstone, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brighstone.
Brighstone STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brighstone
- The overall average booking lead time for vacation rentals in Brighstone is 70 days.
- Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Brighstone.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Brighstone averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brighstone (2025)
Amenity Prevalence
Amenity Insights for Brighstone
- Essential amenities in Brighstone that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brighstone: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brighstone to stay competitive.
Brighstone Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brighstone
- The typical guest profile for Airbnb in Brighstone consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.3% of guests.
- Key international markets include United Kingdom (93.3%) and Netherlands (1.3%).
- Top languages spoken are English (64.3%) followed by French (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brighstone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |