Bray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Bray in 2025? Explore comprehensive Airbnb analytics for Bray, England, United Kingdom to uncover income potential. This 2025 STR market report for Bray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Bray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bray (2025)
Understanding the monthly revenue variations for Airbnb listings in Bray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bray is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,007 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,433 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,533, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bray
Bray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bray:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bray
Average Daily Rate (ADR) Airbnb Trends in Bray (2025)
Effective short term rental pricing strategy in Bray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bray typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $686+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Bray
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Airbnb Seasonality Analysis & Trends in Bray (2025)
Peak Season (July, May, August)
- Revenue averages $6,333 per month
- Occupancy rates average 59.9%
- Daily rates average $348
Shoulder Season
- Revenue averages $4,373 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $331
Low Season (January, February, March)
- Revenue drops to average $2,580 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $301
Seasonality Insights for Bray
- The Airbnb seasonality in Bray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bray's highest earning potential, with monthly revenues capable of climbing to $7,038, occupancy reaching a high of 64.0%, and ADRs peaking at $356.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,541, occupancy could drop to 30.5%, and ADRs may adjust down to $297.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bray (2025)
Exploring the top neighborhoods for short-term rentals in Bray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bray High Street | The vibrant heart of Bray, surrounded by a variety of restaurants and pubs. Known for attracting both locals and visitors, making it ideal for Airbnb hosts. | The Fat Duck, Bray Village, Bray Marina, The Waterside Inn, Bray Vineyards |
| Bray on Thames | Nestled alongside the charming River Thames, perfect for riverside walks and scenic views. Popular with tourists exploring the area, making it a great location for rentals. | River Thames, Thames Path, Bray Lock, Bray Gardens |
| Dorney Lake | Close to the Olympic rowing lake, it attracts sports enthusiasts and nature lovers. Ideal for hosting guests during events and competitions. | Dorney Lake, Eton College, Windsor Great Park |
| Windsor | Just a short drive from Bray, Windsor is famous for its historic castle and royal connections, making it a major tourist draw. | Windsor Castle, Legoland Windsor, Windsor Great Park, The Long Walk |
| Ascot | Known for its horse racing and upscale events. Attracts a wealthy clientele and visitors looking for accommodation during race days. | Ascot Racecourse, Savill Garden, The Royal Landscape |
| Maidenhead | A nearby town with good transport links to London. It attracts business travelers and families looking for convenience and amenities. | Maidenhead Heritage Centre, Boulters Lock, Taplow Court |
| Sunninghill | A quaint village atmosphere near Bray with charming local shops and restaurants. Offers a more peaceful stay, attracting visitors looking for relaxation. | Sunninghill Park, Local pubs and eateries |
| Cookham | A picturesque village known for its river views and art heritage. Attractive to tourists seeking a quaint, relaxing stay with artistic vibes. | Cliveden House, River Thames, The Stanley Spencer Gallery |
Understanding Airbnb License Requirements & STR Laws in Bray (2025)
While Bray, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Braybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vintage style Lodge In Windsor! Hot Tub! Sleeps 20
Entire Place • 7 bedrooms
Luxury Country Estate near Windsor with Concierge and Staff
Entire Place • 4 bedrooms
Beautiful Period Home in the heart of Bray Village
Entire Place • 5 bedrooms
Studio East & Petting Farm, Near Legoland-Lapland
Entire Place • 1 bedroom
A Hidden Gem
Entire Place • 2 bedrooms
Studio South/Petting Farm-Near Legoland & Windsor
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Istvan | 2 | $226,623 | 58 | 4.53/5.0 |
| Shaun | 3 | $204,207 | 224 | 4.95/5.0 |
| Rachael | 1 | $111,654 | 77 | 4.99/5.0 |
| Amanda | 1 | $83,757 | 89 | 4.99/5.0 |
| Anita | 1 | $72,185 | 93 | 5.00/5.0 |
| Vicky | 1 | $69,150 | 3 | 4.67/5.0 |
| Host #428492253 | 1 | $59,032 | 0 | 0.00/5.0 |
| Host #19841671 | 1 | $58,343 | 0 | 0.00/5.0 |
| Host #35796216 | 1 | $51,345 | 4 | 5.00/5.0 |
| Julia | 1 | $50,788 | 115 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bray.
Dive Deeper: Advanced Bray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bray
- The Bray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bray, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 5.8%) offer potential for unique stay experiences.
Bray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bray
- The dominant room capacity in Bray is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 48.6% of the active Airbnb listings in Bray, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bray.
Bray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bray
- The most common guest capacity trend in Bray vacation rentals is listings accommodating 8+ guests (31.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Bray STR market, accounting for 57.1% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bray.
- On average, properties in Bray are equipped to host 4.7 guests.
Bray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bray
- The most common availability pattern in Bray falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bray (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
38.2% of total
2 Nights
7 listings
20.6% of total
3 Nights
4 listings
11.8% of total
4-6 Nights
3 listings
8.8% of total
7-29 Nights
2 listings
5.9% of total
30+ Nights
5 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bray is 1 Night, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Bray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.2% of Bray hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bray.
Bray Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
30% of total
Moderate
16 listings
53.3% of total
Firm
2 listings
6.7% of total
Strict
3 listings
10% of total
Cancellation Policy Insights for Bray
- The prevailing Airbnb cancellation policy trend in Bray is Moderate, used by 53.3% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Bray may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 53.3% market standard in Bray.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bray.
Bray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bray
- The overall average booking lead time for vacation rentals in Bray is 49 days.
- Guests book furthest in advance for stays during June (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Bray.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Bray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bray (2025)
Amenity Prevalence
Amenity Insights for Bray
- Essential amenities in Bray that guests expect include: TV, Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bray: TV, Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Iron or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bray to stay competitive.
Bray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bray
- The typical guest profile for Airbnb in Bray consists of primarily domestic travelers (83%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 82.6% of guests.
- Key international markets include United Kingdom (82.6%) and United States (6.1%).
- Top languages spoken are English (70.6%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |