Bowness-on-Windermere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bowness-on-Windermere in 2025? Explore comprehensive Airbnb analytics for Bowness-on-Windermere, England, United Kingdom to uncover income potential. This 2025 STR market report for Bowness-on-Windermere, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 296 active listings.

Whether you're considering an Airbnb investment in Bowness-on-Windermere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bowness-on-Windermere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bowness-on-Windermere Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$327
The average rental revenue earned for an occupied room per day in Bowness-on-Windermere.
Occupancy Rate(?)
45.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$46,811
Typical annual income for an Airbnb listing in Bowness-on-Windermere. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.5%
Slight decrease (-4.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Bowness-on-Windermere.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Bowness-on-Windermere.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
296
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bowness-on-Windermere (2025)

Understanding the monthly revenue variations for Airbnb listings in Bowness-on-Windermere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bowness-on-Windermere is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bowness-on-Windermere across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,697 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,577 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,939, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bowness-on-Windermere

Bowness-on-Windermere Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bowness-on-Windermere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bowness-on-Windermere:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bowness-on-Windermere

Average Daily Rate (ADR) Airbnb Trends in Bowness-on-Windermere (2025)

Effective short term rental pricing strategy in Bowness-on-Windermere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bowness-on-Windermere typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $567+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $378 or more.
  • Typical properties (Median) charge around $246 per night.
  • Entry-level properties (Bottom 25%) earn around $185 per night.

Average Daily Rate (ADR) Trend by Month in Bowness-on-Windermere

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Airbnb Seasonality Analysis & Trends in Bowness-on-Windermere (2025)

Peak Season (August, July, May)
  • Revenue averages $5,889 per month
  • Occupancy rates average 52.1%
  • Daily rates average $359
Shoulder Season
  • Revenue averages $4,564 per month
  • Occupancy maintains around 45.3%
  • Daily rates hold near $332
Low Season (January, February, March)
  • Revenue drops to average $3,336 per month
  • Occupancy decreases to average 39.8%
  • Daily rates adjust to average $300

Seasonality Insights for Bowness-on-Windermere

  • The Airbnb seasonality in Bowness-on-Windermere shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bowness-on-Windermere's highest earning potential, with monthly revenues capable of climbing to $6,274, occupancy reaching a high of 57.1%, and ADRs peaking at $364.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,268, occupancy could drop to 36.7%, and ADRs may adjust down to $297.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bowness-on-Windermere.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bowness-on-Windermere seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bowness-on-Windermere (2025)

Exploring the top neighborhoods for short-term rentals in Bowness-on-Windermere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Bowness-on-Windermere Waterfront
Bowness-on-Windermere is located on the eastern shore of Lake Windermere, offering stunning lakeside views and easy access to various water activities. It attracts tourists who enjoy boating, hiking, and relaxing by the lake.
Lake Windermere, The World of Beatrix Potter, Windermere Jetty Museum, Bowness Bay, Lakeside Park, Boat trips on the lake
Windermere Village
A charming village just a short distance from Bowness, Windermere is a popular base for exploring the Lake District, making it appealing to both families and adventurers alike.
Windermere Railway Station, Brockhole on Windermere, St. Martin's Church, The Old Laundry Theatre, Local shops and cafes
Hill Top
The former home of Beatrix Potter, this area attracts fans of her work, as well as those interested in scenic walks and nature exploration, providing a unique cultural aspect to the Airbnb experience.
Hill Top (Beatrix Potter's House), Near Sawrey village, Lakeside walks, Wildlife watching opportunities
Near Sawrey
A quaint village offering a peaceful retreat and closer connection to nature, ideal for couples and families looking for a quiet getaway yet near Bowness attractions.
Sawrey House, The Tower Bank Arms, Beautiful walking trails, Local farms and countryside
Rayrigg Road
A popular residential area known for its close proximity to the lake and a range of local amenities, making it attractive for vacation rentals catering to families and groups.
Local shops and restaurants, Parks and gardens, Walking distance to the lake
The Dalesway
A scenic walking route that connects Bowness and Windermere, the area attracts hikers and nature lovers, offering a unique appeal for Airbnb guests who enjoy outdoor activities.
Dalesway Footpath, Stunning countryside views, Wildflower meadows
Orrest Head
Famous for its panoramic views of Windermere, this area is popular among tourists looking for great photo opportunities and outdoor activities, ideal for those seeking tranquility and beauty.
Orrest Head viewpoint, Walking trails, Picnic areas
Scenic Drive
A picturesque road that offers drivers and cyclists stunning views of the Lake District landscape, this area is great for vacation rentals that appeal to those seeking adventure and exploration.
Scenic viewpoints, Cycling routes, Woodland walks

Understanding Airbnb License Requirements & STR Laws in Bowness-on-Windermere (2025)

While Bowness-on-Windermere, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bowness-on-Windermere to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Bowness-on-Windermere (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bowness-on-Windermerebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Central Bowness - Hot Tub, Lake Views & Cinema

Central Bowness - Hot Tub, Lake Views & Cinema

Entire Place • 6 bedrooms

$268,462
Revenue
66.0%
Occupancy
$1084.13
Daily Rate
Detached 4 Bed Home, Hot Tub & Lake View - Pets OK

Detached 4 Bed Home, Hot Tub & Lake View - Pets OK

Entire Place • 4 bedrooms

$215,751
Revenue
90.2%
Occupancy
$617.82
Daily Rate
Beech Rock, boutique, all suite home with Hot tub!

Beech Rock, boutique, all suite home with Hot tub!

Entire Place • 5 bedrooms

$205,171
Revenue
64.9%
Occupancy
$825.63
Daily Rate
Post Knott Lodge

Post Knott Lodge

Entire Place • 6 bedrooms

$186,918
Revenue
35.5%
Occupancy
$3440.91
Daily Rate
Bordriggs Farm grade 2 listed 6 bedroom 18th Centu

Bordriggs Farm grade 2 listed 6 bedroom 18th Centu

Entire Place • 6 bedrooms

$180,432
Revenue
43.5%
Occupancy
$2442.59
Daily Rate
Maison On Windermere

Maison On Windermere

Entire Place • 3 bedrooms

$178,269
Revenue
35.5%
Occupancy
$1313.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bowness-on-Windermere (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bowness-on-Windermere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages44$2,045,5878394.28/5.0
Aria18$1,053,3286994.66/5.0
Sykes Holiday Cottages25$550,789511.54/5.0
Original Cottages - Lake Distr4$505,016424.71/5.0
Retreats & Hideaways3$401,7651294.97/5.0
Cassius Living3$395,1282434.98/5.0
Craig4$359,9211754.86/5.0
Liam5$293,89411214.86/5.0
David1$268,4621384.96/5.0
Michelle7$264,6512334.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bowness-on-Windermere.

Dive Deeper: Advanced Bowness-on-Windermere STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bowness-on-Windermere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bowness-on-Windermere Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bowness-on-Windermere

  • The Bowness-on-Windermere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 296 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bowness-on-Windermere, House properties are the most common (54.4%), reflecting the local real estate landscape.
  • Houses represent a significant 54.4% portion, catering likely to families or larger groups.
  • The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.

Bowness-on-Windermere Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bowness-on-Windermere

  • The dominant room capacity in Bowness-on-Windermere is 1 bedroom listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Bowness-on-Windermere, indicating a high concentration in these sizes.
  • A significant 30.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bowness-on-Windermere.

Bowness-on-Windermere Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bowness-on-Windermere

  • The most common guest capacity trend in Bowness-on-Windermere vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Bowness-on-Windermere STR market, accounting for 55.8% of listings.
  • 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bowness-on-Windermere.
  • On average, properties in Bowness-on-Windermere are equipped to host 3.7 guests.

Bowness-on-Windermere Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bowness-on-Windermere

  • The most common availability pattern in Bowness-on-Windermere falls within the 271-366 days range, representing 31.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Bowness-on-Windermere (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bowness-on-Windermere Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.2%)

1 Night

81 listings

28.2% of total

2 Nights (28.6%)

2 Nights

82 listings

28.6% of total

3 Nights (9.1%)

3 Nights

26 listings

9.1% of total

4-6 Nights (1.4%)

4-6 Nights

4 listings

1.4% of total

7-29 Nights (0.3%)

7-29 Nights

1 listings

0.3% of total

30+ Nights (32.4%)

30+ Nights

93 listings

32.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Bowness-on-Windermere is 30+ Nights, adopted by 32.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (32.4%) caters to monthly stays (30+ nights) in Bowness-on-Windermere, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 32.4% of Bowness-on-Windermere hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 32.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bowness-on-Windermere.

Bowness-on-Windermere Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

0.7% of total

Super Strict 60 Days (27.3%)

Super Strict 60 Days

73 listings

27.3% of total

Super Strict 30 Days

4 listings

1.5% of total

Flexible (7.1%)

Flexible

19 listings

7.1% of total

Moderate (11.2%)

Moderate

30 listings

11.2% of total

Firm (17.2%)

Firm

46 listings

17.2% of total

Strict (34.8%)

Strict

93 listings

34.8% of total

Cancellation Policy Insights for Bowness-on-Windermere

  • The prevailing Airbnb cancellation policy trend in Bowness-on-Windermere is Strict, used by 34.8% of listings.
  • A majority (52.0%) of hosts in Bowness-on-Windermere utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.8% market standard in Bowness-on-Windermere.
  • With 34.8% using Strict terms, this is a viable option in Bowness-on-Windermere, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bowness-on-Windermere.

Bowness-on-Windermere STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bowness-on-Windermere

  • The overall average booking lead time for vacation rentals in Bowness-on-Windermere is 59 days.
  • Guests book furthest in advance for stays during May (average 91 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Bowness-on-Windermere.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Bowness-on-Windermere averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bowness-on-Windermere (2025)

Amenity Prevalence

Amenity Insights for Bowness-on-Windermere

  • Essential amenities in Bowness-on-Windermere that guests expect include: Heating, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Bed linens, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bowness-on-Windermere: Heating, Wifi, Smoke alarm, TV.
  • Prioritize adding missing essentials: Heating, Wifi, Smoke alarm, TV.
  • Consider adding popular differentiators like Bed linens or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bowness-on-Windermere to stay competitive.

Bowness-on-Windermere Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bowness-on-Windermere

  • The typical guest profile for Airbnb in Bowness-on-Windermere consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
  • Domestic travelers account for 81.9% of guests.
  • Key international markets include United Kingdom (81.9%) and United States (4.5%).
  • Top languages spoken are English (70.1%) followed by Chinese (6.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bowness-on-Windermere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gorebridge12$6,209$493.6254%
Grinton14$5,456$365.0551%
Cartmel Fell17$4,719$331.6852%
Casterton11$4,578$300.8251%
Cark11$4,540$885.2131%
City of Edinburgh4,312$4,528$274.6761%
Eglwys-bach16$4,413$315.2352%
Waverton16$4,358$444.2033%
Hayton13$4,333$239.5360%
Watermillock16$4,281$274.0350%

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