Borough of Swale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Borough of Swale in 2025? Explore comprehensive Airbnb analytics for Borough of Swale, England, United Kingdom to uncover income potential. This 2025 STR market report for Borough of Swale, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 285 active listings.
Whether you're considering an Airbnb investment in Borough of Swale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borough of Swale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borough of Swale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borough of Swale (2025)
Understanding the monthly revenue variations for Airbnb listings in Borough of Swale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borough of Swale is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borough of Swale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,355 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,779 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $792, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borough of Swale
Borough of Swale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borough of Swale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borough of Swale:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borough of Swale
Average Daily Rate (ADR) Airbnb Trends in Borough of Swale (2025)
Effective short term rental pricing strategy in Borough of Swale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borough of Swale typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Borough of Swale
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Airbnb Seasonality Analysis & Trends in Borough of Swale (2025)
Peak Season (August, May, July)
- Revenue averages $3,561 per month
- Occupancy rates average 46.8%
- Daily rates average $218
Shoulder Season
- Revenue averages $2,898 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $233
Low Season (February, March, September)
- Revenue drops to average $2,497 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $233
Seasonality Insights for Borough of Swale
- The Airbnb seasonality in Borough of Swale shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borough of Swale's highest earning potential, with monthly revenues capable of climbing to $3,806, occupancy reaching a high of 52.7%, and ADRs peaking at $252.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,337, occupancy could drop to 30.2%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borough of Swale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borough of Swale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borough of Swale (2025)
Exploring the top neighborhoods for short-term rentals in Borough of Swale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Faversham | A historic market town known for its charming streets and vibrant community. It's popular with tourists interested in history, local markets, and unique shops. | Faversham Market, St. Mary of Charity Church, Chart Gunpowder Mill, Faversham Creek, Oare Marshes{% Raw %} |
| Sheerness | A seaside town that offers beach access and family-friendly activities. Ideal for holidaymakers looking for a classic British seaside experience with local attractions. | Sheerness Beach, Minster Leas, The Sheerness Dockyard Church, Blue Town Heritage Centre, Sheerness Pier |
| Swalecliffe | A quiet coastal spot with easy access to sandy beaches and picturesque scenery. Attracts visitors seeking relaxation and beach activities. | Swalecliffe Beach, Local parks, Nice beachfront cafes, Walking trails, Bird watching opportunities |
| Sittingbourne | An up-and-coming town with a revitalizing community and good transport links to London, drawing both business travelers and tourists. | Sittingbourne Railway, The London Road, Brewery Shop & Taproom, Sittingbourne Football Club, Local parks |
| Bredgar | A quaint village with a rural feel, perfect for those who appreciate countryside stays and local attractions like family-run farms and gardens. | Bredgar and Wormshill Light Railway, Bredgar Church, Local farms, Walking and cycling trails, Scenic countryside |
| Milstead | A small village located near the Ashford area, offering peace and tranquility away from urban hustle while still being close to key attractions. | Milstead Church, Local countryside, Nature trails, Historic sites nearby, Picture-perfect landscapes |
| Teynham | A village known for its local charm and good access to nearby towns, appealing to those looking for a quieter Airbnb experience. | St. Mary’s Church, Local shops, Historical buildings, Nearby nature reserves, Scenic walks |
| Kemsley | An area close to Sittingbourne, offering both residential comforts and proximity to local amenities, making it suitable for short-term stays. | Barge path, Local parks, Community events, Shopping facilities nearby, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Borough of Swale (2025)
While Borough of Swale, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borough of Swale to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Borough of Swale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borough of Swalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large country barn cottage, lovely interior & view
Entire Place • 6 bedrooms
Beautiful farmhouse on our farm in Kent sleeps 21
Entire Place • 8 bedrooms
Beautifully restored, luxury farmhouse, in nature
Entire Place • 6 bedrooms
Kent - The Malt House
Entire Place • 5 bedrooms
Customs House - sleeps 20 Standard Quay Faversham
Entire Place • 10 bedrooms
Beautiful converted barn cottage w/ country views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borough of Swale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borough of Swale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 5 | $956,808 | 92 | 4.85/5.0 |
| Gareth & Georgina | 6 | $401,717 | 39 | 4.10/5.0 |
| Cottages | 7 | $309,878 | 44 | 2.03/5.0 |
| Cherie | 4 | $218,273 | 11 | 2.42/5.0 |
| Bloom Stays | 10 | $215,611 | 258 | 4.86/5.0 |
| Faye | 4 | $208,063 | 107 | 4.95/5.0 |
| Nicola | 1 | $189,315 | 18 | 4.94/5.0 |
| Lucy | 5 | $165,898 | 137 | 4.97/5.0 |
| Kasar | 4 | $155,867 | 46 | 4.51/5.0 |
| Jacqueline | 3 | $135,889 | 25 | 4.45/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borough of Swale.
Dive Deeper: Advanced Borough of Swale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borough of Swale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorough of Swale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borough of Swale
- The Borough of Swale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 285 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borough of Swale, House properties are the most common (49.8%), reflecting the local real estate landscape.
- Houses represent a significant 49.8% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.9%) offer potential for unique stay experiences.
Borough of Swale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borough of Swale
- The dominant room capacity in Borough of Swale is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Borough of Swale, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borough of Swale.
Borough of Swale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borough of Swale
- The most common guest capacity trend in Borough of Swale vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Borough of Swale STR market, accounting for 49.8% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borough of Swale.
- On average, properties in Borough of Swale are equipped to host 4.1 guests.
Borough of Swale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borough of Swale
- The most common availability pattern in Borough of Swale falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Borough of Swale (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Borough of Swale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
101 listings
39.3% of total
2 Nights
91 listings
35.4% of total
3 Nights
23 listings
8.9% of total
4-6 Nights
7 listings
2.7% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
33 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Borough of Swale is 1 Night, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.7%) of the Borough of Swale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Borough of Swale, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.3% of Borough of Swale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borough of Swale.
Borough of Swale Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
3.8% of total
Super Strict 30 Days
4 listings
1.7% of total
Non-refundable
1 listings
0.4% of total
Flexible
64 listings
26.7% of total
Moderate
78 listings
32.5% of total
Firm
34 listings
14.2% of total
Strict
50 listings
20.8% of total
Cancellation Policy Insights for Borough of Swale
- The prevailing Airbnb cancellation policy trend in Borough of Swale is Moderate, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.5% market standard in Borough of Swale.
- Regularly review your cancellation policy against competitors and market demand shifts in Borough of Swale.
Borough of Swale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borough of Swale
- The overall average booking lead time for vacation rentals in Borough of Swale is 58 days.
- Guests book furthest in advance for stays during May (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Borough of Swale.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Borough of Swale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borough of Swale (2025)
Amenity Prevalence
Amenity Insights for Borough of Swale
- Popular amenities like Heating, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borough of Swale to stay competitive.
Borough of Swale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borough of Swale
- The typical guest profile for Airbnb in Borough of Swale consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.2% of guests.
- Key international markets include United Kingdom (85.2%) and Netherlands (2.8%).
- Top languages spoken are English (63.3%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borough of Swale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |