Bolton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Bolton in 2025? Explore comprehensive Airbnb analytics for Bolton, England, United Kingdom to uncover income potential. This 2025 STR market report for Bolton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 134 active listings.
Whether you're considering an Airbnb investment in Bolton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bolton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bolton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bolton (2025)
Understanding the monthly revenue variations for Airbnb listings in Bolton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bolton is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bolton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,324 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,337 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $645, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bolton
Bolton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bolton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bolton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bolton
Average Daily Rate (ADR) Airbnb Trends in Bolton (2025)
Effective short term rental pricing strategy in Bolton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bolton typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Bolton
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Airbnb Seasonality Analysis & Trends in Bolton (2025)
Peak Season (June, May, April)
- Revenue averages $2,448 per month
- Occupancy rates average 44.8%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,783 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $130
Low Season (January, February, March)
- Revenue drops to average $1,189 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $131
Seasonality Insights for Bolton
- The Airbnb seasonality in Bolton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bolton's highest earning potential, with monthly revenues capable of climbing to $2,610, occupancy reaching a high of 55.7%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,132, occupancy could drop to 34.2%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bolton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bolton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bolton (2025)
Exploring the top neighborhoods for short-term rentals in Bolton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westhoughton | A suburban town in Bolton with good transport links to Manchester and the surrounding areas. It appeals to families and business travelers alike due to its affordability and amenities. | Westhoughton Railway Station, Crown Hill Park, Church of St. George, Eatock Lodge, The Old Dog Inn |
| Horwich | A popular area known for its proximity to the Macron Stadium and beautiful countryside. Ideal for sports fans and nature lovers. | Macron Stadium, Rivington Pike, Horwich Heritage Centre, Jumbles Country Park, Lower Rivington Reservoir |
| Bolton Town Centre | The heart of Bolton, bustling with shops, restaurants, and cultural sites. Attracts tourists and shoppers looking for convenience and variety. | Bolton Market, Museum and Archive Service, Deane Church, The Octagon Theatre, Queen's Park |
| Blackrod | A small town with a strong community feel, near the scenic West Pennine Moors. Great for those looking for a quiet retreat close to urban areas. | Blackrod Railway Station, The Green Man Pub, Rydal Drive Park, Blackrod Town Centre |
| Lostock | A residential area with spacious homes and nearby parks, appealing to families and those seeking a quieter lifestyle while still near the city. | Lostock Park, Bolton School, The Lostock Tavern, Deane and Derby Park |
| Chew Moor | A tranquil suburb on the edge of Bolton, surrounded by green spaces and local amenities. Ideal for visitors wanting a peaceful environment. | Chew Moor Lane, Local parks, Nearby farms, Greenwood Park |
| Farnworth | A vibrant community with a mix of residential and commercial spaces, drawing in those looking for value and convenience. | Farnworth Market, Farnworth Cemetery, The Parish Church of St. Luke |
| Kearsley | Offers residential charm with easy access to surrounding parks, attractive for families and those who enjoy outdoor activities. | Kearsley Park, Kearsley Railway Station, The Kearsley Arms |
Understanding Airbnb License Requirements & STR Laws in Bolton (2025)
While Bolton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bolton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bolton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Boltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Smithills lodge with Hot Tub in Bolton - Sleeps 18
Entire Place • 5 bedrooms
Luxury hot tub Family/dog Friendly bungalow-garden
Entire Place • 3 bedrooms
Spacious 2 Bedroom House (Bolton)
Entire Place • 2 bedrooms
Stylish 4-BR House & Central w/ Parking, Sleeps 11
Entire Place • 4 bedrooms
Rivington View. Modern 3 bed with stunning views
Entire Place • 3 bedrooms
New Stunning 2-Bedroom Apartment - Sleeps 4
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bolton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bolton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 10 | $173,621 | 310 | 4.49/5.0 |
| Adam | 1 | $127,581 | 19 | 4.79/5.0 |
| Natalie | 8 | $84,192 | 89 | 3.77/5.0 |
| Amanda | 1 | $77,039 | 69 | 4.91/5.0 |
| The Welcome Team | 1 | $60,814 | 6 | 5.00/5.0 |
| Pass The Property | 2 | $58,327 | 8 | 2.25/5.0 |
| Kate | 1 | $58,158 | 8 | 4.50/5.0 |
| Yasmin | 4 | $49,030 | 27 | 4.82/5.0 |
| Lindsay | 1 | $46,988 | 126 | 4.98/5.0 |
| Frankie | 4 | $46,058 | 26 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bolton.
Dive Deeper: Advanced Bolton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bolton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBolton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bolton
- The Bolton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.2% of the 134 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bolton, House properties are the most common (59.7%), reflecting the local real estate landscape.
- Houses represent a significant 59.7% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.7%) offer potential for unique stay experiences.
Bolton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bolton
- The dominant room capacity in Bolton is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Bolton, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bolton.
Bolton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bolton
- The most common guest capacity trend in Bolton vacation rentals is listings accommodating 2 guests (23.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bolton STR market, accounting for 42.6% of listings.
- 22.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bolton.
- On average, properties in Bolton are equipped to host 3.3 guests.
Bolton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bolton
- The most common availability pattern in Bolton falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bolton (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bolton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
35.6% of total
2 Nights
42 listings
35.6% of total
3 Nights
9 listings
7.6% of total
4-6 Nights
6 listings
5.1% of total
7-29 Nights
5 listings
4.2% of total
30+ Nights
14 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Bolton is 1 Night, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.2%) of the Bolton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Bolton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.6% of Bolton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bolton.
Bolton Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
1% of total
Super Strict 60 Days
1 listings
1% of total
Flexible
38 listings
36.2% of total
Moderate
27 listings
25.7% of total
Firm
15 listings
14.3% of total
Strict
23 listings
21.9% of total
Cancellation Policy Insights for Bolton
- The prevailing Airbnb cancellation policy trend in Bolton is Flexible, used by 36.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.2% market standard in Bolton.
- Regularly review your cancellation policy against competitors and market demand shifts in Bolton.
Bolton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bolton
- The overall average booking lead time for vacation rentals in Bolton is 38 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Bolton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Bolton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bolton (2025)
Amenity Prevalence
Amenity Insights for Bolton
- Essential amenities in Bolton that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bolton: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bolton to stay competitive.
Bolton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bolton
- The typical guest profile for Airbnb in Bolton consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.6% of guests.
- Key international markets include United Kingdom (83.6%) and United States (3.2%).
- Top languages spoken are English (66.9%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bolton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |