Basingstoke and Deane Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Basingstoke and Deane in 2025? Explore comprehensive Airbnb analytics for Basingstoke and Deane, England, United Kingdom to uncover income potential. This 2025 STR market report for Basingstoke and Deane, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 267 active listings.
Whether you're considering an Airbnb investment in Basingstoke and Deane, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Basingstoke and Deane Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Basingstoke and Deane Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Basingstoke and Deane (2025)
Understanding the monthly revenue variations for Airbnb listings in Basingstoke and Deane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Basingstoke and Deane is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Basingstoke and Deane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,179+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,154 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $812, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Basingstoke and Deane
Basingstoke and Deane Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Basingstoke and Deane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Basingstoke and Deane:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Basingstoke and Deane
Average Daily Rate (ADR) Airbnb Trends in Basingstoke and Deane (2025)
Effective short term rental pricing strategy in Basingstoke and Deane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Basingstoke and Deane typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Basingstoke and Deane
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Airbnb Seasonality Analysis & Trends in Basingstoke and Deane (2025)
Peak Season (August, July, May)
- Revenue averages $3,173 per month
- Occupancy rates average 50.5%
- Daily rates average $172
Shoulder Season
- Revenue averages $2,823 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $179
Low Season (January, February, March)
- Revenue drops to average $2,050 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $188
Seasonality Insights for Basingstoke and Deane
- The Airbnb seasonality in Basingstoke and Deane shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Basingstoke and Deane's highest earning potential, with monthly revenues capable of climbing to $3,236, occupancy reaching a high of 55.4%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,881, occupancy could drop to 37.5%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Basingstoke and Deane.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Basingstoke and Deane seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Basingstoke and Deane (2025)
Exploring the top neighborhoods for short-term rentals in Basingstoke and Deane? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Basingstoke Town Centre | The vibrant heart of Basingstoke, offering a mix of shopping, dining, and entertainment options. It attracts both business and leisure travelers, making it ideal for short-term rentals. | Festival Place Shopping Centre, The Anvil, Aquadrome, Basing House, Eastrop Park |
| Chineham | A popular suburb known for its residential neighborhoods and convenience. Close to local amenities and business parks, it's attractive for families and professionals. | Chineham Shopping Centre, Basingstoke Golf Club, Chineham Park, The River Loddon, Local parks |
| Loddon Valley | A picturesque area featuring scenic parks and natural beauty. Ideal for guests looking for a peaceful retreat close to nature. | Loddon Nature Reserve, Basingstoke Canal, Local walking trails |
| Tadley | A growing town offering a suburban feel, with community amenities appealing to travelers seeking longer stays or family-friendly environments. | Tadley Common, Local shops and cafes, King's Furlong |
| Hook | Nearby town serving both leisure travelers and those visiting local businesses. Its convenient transport links attract guests year-round. | Hook Village Centre, The Hartley Wintney Golf Club, Local parks, Blackfield and Basingstoke Common |
| Overton | A charming village offering a quaint English experience. Perfect for travelers seeking tranquility away from the city. | Overton Park, Local pubs and restaurants, The River Test |
| Pamber Heath | A quiet area close to the countryside, making it appealing for nature lovers and those looking for a slower pace of life during their stay. | Pamber Forest, Local nature trails, Community events |
| Whitchurch | A historic market town with a rich heritage, attracting visitors interested in history and the rural lifestyle of England. | Whitchurch Silk Mill, The Church of St. Mary, Local market and shops |
Understanding Airbnb License Requirements & STR Laws in Basingstoke and Deane (2025)
While Basingstoke and Deane, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Basingstoke and Deane to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Basingstoke and Deane (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Basingstoke and Deanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hot Tub, Pool, tennis court and Games Room
Entire Place • 7 bedrooms
Home in Newbury / Hampshire / Berkshire
Entire Place • 4 bedrooms
Beautiful Period Country House with Heated Pool
Entire Place • 6 bedrooms
River Test house & gardens, Whitchurch - The Lawn
Entire Place • 7 bedrooms
Elegant but cosy Georgian house
Entire Place • 5 bedrooms
Home in Hampshire.
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Basingstoke and Deane (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Basingstoke and Deane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caroline | 1 | $252,973 | 29 | 4.79/5.0 |
| Hazel | 12 | $236,367 | 167 | 4.28/5.0 |
| Cottages | 3 | $221,220 | 59 | 4.91/5.0 |
| Linzi | 12 | $213,291 | 247 | 4.24/5.0 |
| Flavia | 1 | $207,126 | 28 | 4.93/5.0 |
| Giles | 1 | $199,437 | 12 | 4.92/5.0 |
| Paul | 1 | $179,544 | 212 | 4.82/5.0 |
| Laura | 4 | $169,980 | 301 | 4.97/5.0 |
| Host #442220607 | 1 | $158,600 | 16 | 5.00/5.0 |
| Silchester | 2 | $157,064 | 5 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Basingstoke and Deane.
Dive Deeper: Advanced Basingstoke and Deane STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Basingstoke and Deane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBasingstoke and Deane Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Basingstoke and Deane
- The Basingstoke and Deane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.7% of the 267 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Basingstoke and Deane, House properties are the most common (43.1%), reflecting the local real estate landscape.
- Houses represent a significant 43.1% portion, catering likely to families or larger groups.
- The presence of 14.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Basingstoke and Deane Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Basingstoke and Deane
- The dominant room capacity in Basingstoke and Deane is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Basingstoke and Deane, indicating a high concentration in these sizes.
Basingstoke and Deane Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Basingstoke and Deane
- The most common guest capacity trend in Basingstoke and Deane vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Basingstoke and Deane STR market, accounting for 51.7% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Basingstoke and Deane.
- On average, properties in Basingstoke and Deane are equipped to host 3.2 guests.
Basingstoke and Deane Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Basingstoke and Deane
- The most common availability pattern in Basingstoke and Deane falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Basingstoke and Deane (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Basingstoke and Deane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
31.9% of total
2 Nights
92 listings
36.2% of total
3 Nights
26 listings
10.2% of total
4-6 Nights
13 listings
5.1% of total
7-29 Nights
7 listings
2.8% of total
30+ Nights
35 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Basingstoke and Deane is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Basingstoke and Deane Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Basingstoke and Deane, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of Basingstoke and Deane hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Basingstoke and Deane.
Basingstoke and Deane Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
6 listings
2.5% of total
Flexible
74 listings
30.8% of total
Moderate
75 listings
31.3% of total
Firm
34 listings
14.2% of total
Strict
50 listings
20.8% of total
Cancellation Policy Insights for Basingstoke and Deane
- The prevailing Airbnb cancellation policy trend in Basingstoke and Deane is Moderate, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.3% market standard in Basingstoke and Deane.
- Regularly review your cancellation policy against competitors and market demand shifts in Basingstoke and Deane.
Basingstoke and Deane STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Basingstoke and Deane
- The overall average booking lead time for vacation rentals in Basingstoke and Deane is 43 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Basingstoke and Deane.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Basingstoke and Deane averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Basingstoke and Deane (2025)
Amenity Prevalence
Amenity Insights for Basingstoke and Deane
- Essential amenities in Basingstoke and Deane that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Basingstoke and Deane: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Basingstoke and Deane to stay competitive.
Basingstoke and Deane Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Basingstoke and Deane
- The typical guest profile for Airbnb in Basingstoke and Deane consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.0% of guests.
- Key international markets include United Kingdom (86%) and United States (3.7%).
- Top languages spoken are English (67.8%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Basingstoke and Deane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |