Ashton Keynes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ashton Keynes in 2025? Explore comprehensive Airbnb analytics for Ashton Keynes, England, United Kingdom to uncover income potential. This 2025 STR market report for Ashton Keynes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Ashton Keynes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashton Keynes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashton Keynes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashton Keynes (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashton Keynes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashton Keynes is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashton Keynes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,046+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,534 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,193 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,056, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashton Keynes
Ashton Keynes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashton Keynes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashton Keynes:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashton Keynes
Average Daily Rate (ADR) Airbnb Trends in Ashton Keynes (2025)
Effective short term rental pricing strategy in Ashton Keynes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashton Keynes typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Ashton Keynes
Get Live Ashton Keynes Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ashton Keynes (2025)
Peak Season (August, July, November)
- Revenue averages $3,596 per month
- Occupancy rates average 57.5%
- Daily rates average $217
Shoulder Season
- Revenue averages $2,428 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $209
Low Season (February, March, April)
- Revenue drops to average $2,050 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $208
Seasonality Insights for Ashton Keynes
- The Airbnb seasonality in Ashton Keynes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashton Keynes's highest earning potential, with monthly revenues capable of climbing to $4,649, occupancy reaching a high of 70.0%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,967, occupancy could drop to 34.3%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashton Keynes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashton Keynes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashton Keynes (2025)
Exploring the top neighborhoods for short-term rentals in Ashton Keynes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Cotswolds | A picturesque region known for its rolling hills and charming villages. Ideal for travelers seeking a peaceful countryside escape with access to nature and scenic beauty. | Bourton-on-the-Water, Stow-on-the-Wold, Cirencester, Woodstock, Sudeley Castle |
| Lake 32 | A beautiful camping and glamping area, perfect for nature lovers and families. Great for outdoor activities and a tranquil setting. | Fishing, Kayaking, Cycling, Nature Trails, Wildlife Watching |
| Cricklade | A historic market town with a rich heritage. Offers a quaint atmosphere and is close to the River Thames. | Cricklade North Meadow, Cricklade Country Country Park, Historic Town Centre |
| Cirencester | Often referred to as the 'Capital of the Cotswolds', it offers a mix of culture, history, and shopping, appealing to various guest types. | Cirencester Park, Corinium Museum, Brewery Arts Centre |
| Tetbury | A charming town known for its antique shops and royal connections. Attracts visitors interested in history and shopping. | Tetbury Market House, Highgrove House, Tetbury Goods Shed |
| Malmesbury | An ancient town with a rich history, featuring beautiful architecture and gardens. Popular for those interested in exploring historic sites. | Malmesbury Abbey, Malmesbury Market, The Abbey House Gardens |
| Bibury | Renowned for its stunning scenery and traditional Cotswolds architecture, making it a favorite for tourists seeking idyllic views. | Arlington Row, The River Coln, Bibury Trout Farm |
| Oxford | A vibrant city renowned for its university and culture, attracting a diverse range of guests from students to tourists. | University of Oxford, Bodleian Library, Oxford Botanic Garden |
Understanding Airbnb License Requirements & STR Laws in Ashton Keynes (2025)
While Ashton Keynes, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashton Keynes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashton Keynes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashton Keynesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Essitone: Cinema Room, Games Room, Gym & More!
Entire Place • 5 bedrooms
Totally Private, idyllic Farmhouse with hot tub.
Entire Place • 5 bedrooms
Spacious guest suite, peaceful Cotswolds location
Entire Place • 3 bedrooms
Sunnyside Lakeside Lodge, Free Hoburne Passes
Entire Place • 2 bedrooms
Goosewing Lakeside Lodge, Free Hoburne Passes
Entire Place • 3 bedrooms
The Carthorse Barn. 2 bedroom barn conversion.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashton Keynes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashton Keynes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tracey | 9 | $198,384 | 194 | 4.24/5.0 |
| Cotswold Water Park Retreats | 1 | $79,398 | 16 | 4.94/5.0 |
| Andy | 1 | $65,958 | 55 | 4.80/5.0 |
| Janet & Stephen | 2 | $56,668 | 102 | 4.99/5.0 |
| Alexandra | 2 | $50,843 | 289 | 4.97/5.0 |
| Annette | 3 | $43,174 | 145 | 4.99/5.0 |
| Christel | 1 | $34,891 | 213 | 4.97/5.0 |
| Niki | 1 | $34,243 | 210 | 4.96/5.0 |
| Phillipa | 1 | $32,890 | 127 | 4.99/5.0 |
| Amii | 1 | $29,640 | 69 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashton Keynes.
Dive Deeper: Advanced Ashton Keynes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashton Keynes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshton Keynes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashton Keynes
- The Ashton Keynes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashton Keynes, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- The presence of 16.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 6.4%) offer potential for unique stay experiences.
Ashton Keynes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashton Keynes
- The dominant room capacity in Ashton Keynes is 2 bedrooms listings, making up 48.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.8% of the active Airbnb listings in Ashton Keynes, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashton Keynes.
Ashton Keynes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashton Keynes
- The most common guest capacity trend in Ashton Keynes vacation rentals is listings accommodating 4 guests (38.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ashton Keynes STR market, accounting for 58.1% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashton Keynes.
- On average, properties in Ashton Keynes are equipped to host 4.0 guests.
Ashton Keynes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashton Keynes
- The most common availability pattern in Ashton Keynes falls within the 271-366 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashton Keynes (25.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashton Keynes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.5% of total
2 Nights
23 listings
74.2% of total
3 Nights
2 listings
6.5% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ashton Keynes is 2 Nights, adopted by 74.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.7%) of the Ashton Keynes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Ashton Keynes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 74.2% of Ashton Keynes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.5% currently do.
- A 2-night minimum appears standard (74.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashton Keynes.
Ashton Keynes Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
9 listings
30% of total
Firm
14 listings
46.7% of total
Strict
7 listings
23.3% of total
Cancellation Policy Insights for Ashton Keynes
- The prevailing Airbnb cancellation policy trend in Ashton Keynes is Firm, used by 46.7% of listings.
- A majority (70.0%) of hosts in Ashton Keynes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.7% market standard in Ashton Keynes.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashton Keynes.
Ashton Keynes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashton Keynes
- The overall average booking lead time for vacation rentals in Ashton Keynes is 59 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Ashton Keynes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Ashton Keynes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashton Keynes (2025)
Amenity Prevalence
Amenity Insights for Ashton Keynes
- Essential amenities in Ashton Keynes that guests expect include: TV, Smoke alarm, Heating, Dishes and silverware, Wifi, Hangers, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashton Keynes: TV, Smoke alarm, Heating, Dishes and silverware, Wifi, Hangers, Hot water, Free parking on premises.
- Consider adding popular differentiators like Hair dryer or Private entrance to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashton Keynes to stay competitive.
Ashton Keynes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashton Keynes
- The typical guest profile for Airbnb in Ashton Keynes consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.5% of guests.
- Key international markets include United Kingdom (85.5%) and United States (3.5%).
- Top languages spoken are English (65.9%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashton Keynes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |