Ashington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ashington in 2025? Explore comprehensive Airbnb analytics for Ashington, England, United Kingdom to uncover income potential. This 2025 STR market report for Ashington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Ashington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashington (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashington is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,226 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,213 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashington
Ashington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashington:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashington
Average Daily Rate (ADR) Airbnb Trends in Ashington (2025)
Effective short term rental pricing strategy in Ashington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashington typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Ashington
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Airbnb Seasonality Analysis & Trends in Ashington (2025)
Peak Season (May, August, April)
- Revenue averages $2,063 per month
- Occupancy rates average 46.1%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,508 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $120
Low Season (January, February, December)
- Revenue drops to average $1,136 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $99
Seasonality Insights for Ashington
- The Airbnb seasonality in Ashington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashington's highest earning potential, with monthly revenues capable of climbing to $2,146, occupancy reaching a high of 56.5%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $862, occupancy could drop to 24.2%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashington (2025)
Exploring the top neighborhoods for short-term rentals in Ashington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Ashington | Heart of Ashington with easy access to shops, restaurants, and local amenities. Attracts visitors looking for convenience and local culture. | Ashington Shopping Centre, Wansbeck General Hospital, Queen Elizabeth II Country Park, Ashington Community Football Club, The Northumberland College |
| Newbiggin-by-the-Sea | Coastal village known for its scenic beachfront and family-friendly atmosphere. Popular with families and beachgoers seeking a relaxing getaway. | Newbiggin Bay, The Couple Sculpture, The Newbiggin Maritime Centre, St. Andrew's Church, Newbiggin Beach |
| Northumberland National Park | Stunning natural scenery and outdoor recreational opportunities. Attracts nature lovers and adventure seekers looking for hiking and tranquility. | Hadrian's Wall, Kielder Water & Forest Park, Sycamore Gap, Cheviot Hills, Crag Lough |
| Woodhorn | Home to the Woodhorn Museum and Northumberland Archives. Offers a unique cultural experience, attracting history enthusiasts and families. | Woodhorn Museum, Northumberland Archives, The Ashington Colliery, Local nature walks, Historical exhibitions |
| Cramlington | A neighboring town with good transport links and various parks. Suitable for business travelers and those visiting nearby industries. | Cramlington Village, Bide-a-Wee Park, The Northumberlandia, Cramlington Shopping Centre, Dudley Park |
| Hepscott | A picturesque village with a mix of countryside charm and proximity to larger towns. Ideal for those looking for a quieter retreat. | Hepscott Park, St. John's Church, Local hiking trails, Hepscott Golf Club, Cultural events |
| Blyth | Coastal town with a strong maritime heritage and beaches. Attractive to visitors interested in history and leisure activities. | Blyth Battery, Blyth Beach, The Blyth Tall Ship, Seaton Delaval Hall, Local markets |
| Morpeth | Historic market town with a picturesque center and river walks. Popular for tourists who enjoy culture, shopping, and history. | Morpeth Castle, Morpeth Chantry Bagpipe Museum, The Northumbrian Arts Centre, Carlisle Park, Local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Ashington (2025)
While Ashington, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grade II* Listed Cottage, Beautiful Estate Grounds
Entire Place • 2 bedrooms
The Sheepwash Shepherds Hut Morpeth
Entire Place • 1 bedroom
Elegantly 2-Bedroom in Ashington, Sleeps 3
Entire Place • 2 bedrooms
High Market Place by Blue Skies Stays
Entire Place • 4 bedrooms
Spacious 3 bed Northumberland Long stay discount
Entire Place • 3 bedrooms
Hawthorn House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #48240870 | 1 | $50,437 | 38 | 4.92/5.0 |
| Anne | 2 | $37,481 | 385 | 4.79/5.0 |
| Sinclair Serviced Accommodatio | 2 | $24,528 | 27 | 4.23/5.0 |
| Maz | 2 | $23,665 | 17 | 4.36/5.0 |
| Stay With Us | 1 | $22,508 | 12 | 4.50/5.0 |
| Blue Skies Stays | 1 | $21,583 | 7 | 4.29/5.0 |
| Sarah | 1 | $16,382 | 17 | 4.47/5.0 |
| Tracy | 1 | $12,611 | 14 | 4.93/5.0 |
| Martin | 1 | $12,548 | 20 | 5.00/5.0 |
| Sian | 3 | $10,664 | 54 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashington.
Dive Deeper: Advanced Ashington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashington
- The Ashington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ashington, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, outdoor/unique (combined 12.6%) offer potential for unique stay experiences.
Ashington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashington
- The dominant room capacity in Ashington is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Ashington, indicating a high concentration in these sizes.
Ashington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashington
- The most common guest capacity trend in Ashington vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Ashington STR market, accounting for 41.6% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashington.
- On average, properties in Ashington are equipped to host 3.0 guests.
Ashington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashington
- The most common availability pattern in Ashington falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashington (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
36.4% of total
2 Nights
6 listings
27.3% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ashington is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.7%) of the Ashington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Ashington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashington.
Ashington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
5 listings
26.3% of total
Firm
5 listings
26.3% of total
Strict
6 listings
31.6% of total
Cancellation Policy Insights for Ashington
- The prevailing Airbnb cancellation policy trend in Ashington is Strict, used by 31.6% of listings.
- A majority (57.9%) of hosts in Ashington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.6% market standard in Ashington.
- With 31.6% using Strict terms, this is a viable option in Ashington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashington.
Ashington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashington
- The overall average booking lead time for vacation rentals in Ashington is 29 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Ashington.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Ashington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashington (2025)
Amenity Prevalence
Amenity Insights for Ashington
- Essential amenities in Ashington that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashington: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashington to stay competitive.
Ashington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashington
- The typical guest profile for Airbnb in Ashington consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.7% of guests.
- Key international markets include United Kingdom (90.7%) and United States (1.4%).
- Top languages spoken are English (78%) followed by French (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |