Ascot Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Ascot in 2025? Explore comprehensive Airbnb analytics for Ascot, England, United Kingdom to uncover income potential. This 2025 STR market report for Ascot, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Ascot, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ascot Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ascot Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ascot (2025)
Understanding the monthly revenue variations for Airbnb listings in Ascot is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ascot is typically May, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ascot across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,399+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,138 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,400 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $569, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ascot
Ascot Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ascot STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ascot:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ascot
Average Daily Rate (ADR) Airbnb Trends in Ascot (2025)
Effective short term rental pricing strategy in Ascot involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ascot typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $582+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $328 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Ascot
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Airbnb Seasonality Analysis & Trends in Ascot (2025)
Peak Season (May, June, July)
- Revenue averages $5,828 per month
- Occupancy rates average 38.6%
- Daily rates average $318
Shoulder Season
- Revenue averages $2,635 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $283
Low Season (April, October, December)
- Revenue drops to average $1,702 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $307
Seasonality Insights for Ascot
- The Airbnb seasonality in Ascot shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ascot's highest earning potential, with monthly revenues capable of climbing to $6,079, occupancy reaching a high of 46.2%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,556, occupancy could drop to 17.5%, and ADRs may adjust down to $257.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ascot.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ascot seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ascot (2025)
Exploring the top neighborhoods for short-term rentals in Ascot? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ascot Town Centre | The heart of Ascot, known for its shops, cafes, and proximity to the Ascot Racecourse. Attractive to visitors for its vibrant atmosphere and events throughout the year. | Ascot Racecourse, Royal Ascot, High Street shops, Local cafes, The Royal Enclosure |
| Virginia Water | A picturesque village nearby with beautiful parks and a lake, often sought after by families and nature lovers. A peaceful retreat with recreational activities available. | Virginia Water Lake, Savill Garden, The Valley Gardens, Windsor Great Park, Local dining options |
| Sunningdale | Close to Ascot and known for its golfing facilities and charming village feel, Sunningdale attracts visitors for its leisure activities and serene environment. | Sunningdale Golf Club, Various local shops, Sunningdale Park, Nature walks, Fine dining options |
| Windsor | Famous for the historic Windsor Castle, it draws many tourists and visitors year-round, making it a prime location for short-term rentals. | Windsor Castle, Legoland Windsor, Windsor Great Park, Shopping in Windsor town, River Thames |
| Bracknell | A nearby town with significant shopping and leisure amenities, attracting business travelers and families looking for value accommodation options. | The Lexicon Bracknell, Coral Reef Waterworld, Bracknell Forest, Local parks, Various dining options |
| Longcross | A residential area undergoing development, appealing for those wanting to stay near major transport links and new attractions. | Longcross Film Studios, Natural parks, Easy access to M25, Quiet residential neighborhoods |
| Bagshot | A charming village with historical significance, it offers a quieter stay while being close to both Ascot and major roads. | Bagshot Heath, Local historic sites, Quaint village shops, Close to Bracknell Forest, Nature trails |
| Lightwater | A growing area with family-friendly attractions, ideal for those looking for a suburban experience with plenty of local amenities. | Lightwater Country Park, Local shops, Family dining options, Close to M3 motorway, Parks and leisure activities |
Understanding Airbnb License Requirements & STR Laws in Ascot (2025)
While Ascot, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ascot to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ascot (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ascotbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Ascot Villa - Windsor Castle & Legoland
Entire Place • 3 bedrooms
Ascot’s Finest Stay
Entire Place • 3 bedrooms
Ascot Home Away from Home
Entire Place • 3 bedrooms
Walking distance ASCOT Racing -Penthouse High Spec
Entire Place • 2 bedrooms
Modern 6 bedroom home next to Racecourse
Entire Place • 6 bedrooms
Paddock House, Ascot Racecourse
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ascot (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ascot based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #175216413 | 1 | $109,935 | 2 | 0.00/5.0 |
| Matt | 1 | $49,665 | 30 | 5.00/5.0 |
| Glen | 1 | $45,585 | 21 | 4.86/5.0 |
| Bradley | 2 | $39,527 | 9 | 2.28/5.0 |
| Delia | 4 | $26,883 | 75 | 4.85/5.0 |
| Host #244145136 | 2 | $24,136 | 0 | 0.00/5.0 |
| Jack | 1 | $19,120 | 6 | 4.50/5.0 |
| Host #89355192 | 1 | $17,680 | 33 | 4.70/5.0 |
| Lilly | 1 | $17,449 | 6 | 4.83/5.0 |
| Jo | 2 | $13,180 | 244 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ascot.
Dive Deeper: Advanced Ascot STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ascot. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAscot Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ascot
- The Ascot Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.9% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ascot, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 8.6%) offer potential for unique stay experiences.
Ascot Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ascot
- The dominant room capacity in Ascot is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 43.4% of the active Airbnb listings in Ascot, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ascot.
Ascot Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ascot
- The most common guest capacity trend in Ascot vacation rentals is listings accommodating 5 guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Ascot STR market, accounting for 34.7% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ascot.
- On average, properties in Ascot are equipped to host 3.2 guests.
Ascot Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ascot
- The most common availability pattern in Ascot falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ascot (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
Ascot Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
4 listings
19% of total
3 Nights
3 listings
14.3% of total
4-6 Nights
6 listings
28.6% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ascot is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Ascot hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ascot.
Ascot Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
62.5% of total
Moderate
1 listings
6.3% of total
Firm
2 listings
12.5% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Ascot
- The prevailing Airbnb cancellation policy trend in Ascot is Flexible, used by 62.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.5% market standard in Ascot.
- Given the high prevalence of Flexible policies (62.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Ascot.
Ascot STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ascot
- The overall average booking lead time for vacation rentals in Ascot is 42 days.
- Guests book furthest in advance for stays during June (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Ascot.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Ascot averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ascot (2025)
Amenity Prevalence
Amenity Insights for Ascot
- Essential amenities in Ascot that guests expect include: Wifi, Smoke alarm, Heating, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Carbon monoxide alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ascot: Wifi, Smoke alarm, Heating, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Hot water.
- Consider adding popular differentiators like Essentials or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ascot to stay competitive.
Ascot Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ascot
- The typical guest profile for Airbnb in Ascot consists of primarily domestic travelers (74%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.9% of guests.
- Key international markets include United Kingdom (73.9%) and Australia (5.8%).
- Top languages spoken are English (53.8%) followed by French (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Birmingham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ascot Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |