Amesbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Amesbury in 2025? Explore comprehensive Airbnb analytics for Amesbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Amesbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Amesbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Amesbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Amesbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Amesbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Amesbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Amesbury is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Amesbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,007+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,929 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,807 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $953, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Amesbury
Amesbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Amesbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Amesbury:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Amesbury
Average Daily Rate (ADR) Airbnb Trends in Amesbury (2025)
Effective short term rental pricing strategy in Amesbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Amesbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Amesbury
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Airbnb Seasonality Analysis & Trends in Amesbury (2025)
Peak Season (December, November, January)
- Revenue averages $3,767 per month
- Occupancy rates average 40.1%
- Daily rates average $255
Shoulder Season
- Revenue averages $2,672 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $183
Low Season (March, April, May)
- Revenue drops to average $1,459 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $185
Seasonality Insights for Amesbury
- The Airbnb seasonality in Amesbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Amesbury's highest earning potential, with monthly revenues capable of climbing to $4,097, occupancy reaching a high of 60.4%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $979, occupancy could drop to 22.6%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Amesbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Amesbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Amesbury (2025)
Exploring the top neighborhoods for short-term rentals in Amesbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Centre | Amesbury's Town Centre is vibrant with shops, cafes, and restaurants, making it highly attractive for visitors. Its proximity to Stonehenge adds historic value, making it perfect for tourists seeking convenience and local culture. | Stonehenge, Amesbury Abbey, Church of St. Mary, Historic Market Town, Amesbury Museum |
| Stonehenge | Stonehenge is a world-renowned prehistoric monument that draws millions of visitors each year. Hosting an Airbnb nearby is ideal for those looking to experience this UNESCO World Heritage Site. | Stonehenge, Visitor Centre, Woodhenge, The Stonehenge Tour |
| Woodford Valley | The Woodford Valley offers a scenic rural retreat with charming countryside views. It attracts those looking for a peaceful getaway while still being close to Amesbury's attractions. | Woodford Valley, Rural walks, Fishing, Wildlife watching |
| Bulford | Bulford is a small, historic village close to Amesbury with a tight-knit community feel. It's ideal for those looking for a quiet stay close to military history sites like the Bulford Camp. | Bulford Military History, Nearby nature reserves, The River Avon |
| Salisbury | Just a short drive from Amesbury, Salisbury offers historical landmarks, including its famous cathedral. It's perfect for those looking to explore the wider area while enjoying a city atmosphere. | Salisbury Cathedral, The Close, Salisbury Museum, Marketplace |
| Idmiston | Idmiston is a small village on the outskirts of Amesbury, making it an ideal location for visitors seeking tranquillity and natural beauty. Great for nature lovers and hikers. | Idmiston Common, Walking Trails, Nearby countryside |
| Grove Farm | This rural area offers charming farm stays and a beautiful scenic backdrop. It's great for those looking to experience rural England and explore the surrounding countryside. | Local farms, Walking paths, Countryside views |
| Netheravon | Netheravon is a quaint village known for its natural beauty and friendly community. It's a good spot for travelers looking for quiet accommodation with access to various outdoor activities. | Nature walks, River Avon, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Amesbury (2025)
While Amesbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Amesbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Amesbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Amesburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fairlawn House
Entire Place • 12 bedrooms
Stunning 1700s Grd2 Listed cottage near Stonehenge
Entire Place • 2 bedrooms
Superb Edwardian house central Amesbury- Sleeps 4
Entire Place • 2 bedrooms
Country home only a short walk to Stonehenge
Entire Place • 3 bedrooms
Elegant Flat Amesbury Near Stonehenge Free Parking
Entire Place • 2 bedrooms
Aparotel Stonehenge Amesbury - 1st Floor Apt
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Amesbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Amesbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #487231120 | 1 | $126,064 | 0 | 0.00/5.0 |
| Shelley | 2 | $62,563 | 214 | 4.85/5.0 |
| Tomas | 2 | $58,720 | 146 | 4.75/5.0 |
| Darren | 1 | $56,512 | 107 | 4.99/5.0 |
| Damian | 2 | $56,427 | 100 | 4.80/5.0 |
| Jennifer | 1 | $41,109 | 30 | 4.97/5.0 |
| B And R Serviced Accommodation | 3 | $26,517 | 56 | 4.68/5.0 |
| Lynne | 1 | $25,560 | 385 | 4.97/5.0 |
| Antony Edmond | 1 | $20,425 | 251 | 4.85/5.0 |
| Jean | 1 | $12,522 | 134 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Amesbury.
Dive Deeper: Advanced Amesbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Amesbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAmesbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Amesbury
- The Amesbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Amesbury, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Amesbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Amesbury
- The dominant room capacity in Amesbury is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Amesbury, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Amesbury.
Amesbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Amesbury
- The most common guest capacity trend in Amesbury vacation rentals is listings accommodating 6 guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Amesbury STR market, accounting for 55.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Amesbury.
- On average, properties in Amesbury are equipped to host 4.0 guests.
Amesbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Amesbury
- The most common availability pattern in Amesbury falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Amesbury (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Amesbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
7 listings
35% of total
3 Nights
4 listings
20% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Amesbury is 1 Night, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Amesbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35% of Amesbury hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Amesbury.
Amesbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
8 listings
47.1% of total
Firm
2 listings
11.8% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Amesbury
- The prevailing Airbnb cancellation policy trend in Amesbury is Moderate, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Amesbury may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Amesbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Amesbury.
Amesbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Amesbury
- The overall average booking lead time for vacation rentals in Amesbury is 36 days.
- Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Amesbury.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Amesbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Amesbury (2025)
Amenity Prevalence
Amenity Insights for Amesbury
- Essential amenities in Amesbury that guests expect include: Smoke alarm, Wifi, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Amesbury: Smoke alarm, Wifi, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Amesbury to stay competitive.
Amesbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Amesbury
- The typical guest profile for Airbnb in Amesbury consists of a mix of domestic (63%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.3% of guests.
- Key international markets include United Kingdom (63.3%) and United States (11.3%).
- Top languages spoken are English (62.4%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Amesbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |