Alnwick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Alnwick in 2025? Explore comprehensive Airbnb analytics for Alnwick, England, United Kingdom to uncover income potential. This 2025 STR market report for Alnwick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 151 active listings.

Whether you're considering an Airbnb investment in Alnwick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alnwick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Alnwick Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$192
The average rental revenue earned for an occupied room per day in Alnwick.
Occupancy Rate(?)
51.6%
High demand. Good booking frequency.
Median Annual Revenue(?)
$31,681
Typical annual income for an Airbnb listing in Alnwick. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.3%
Slight decrease (-7.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Alnwick.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Alnwick.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
151
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Alnwick (2025)

Understanding the monthly revenue variations for Airbnb listings in Alnwick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alnwick is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alnwick across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,831+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,117 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,857 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,741, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Alnwick

Alnwick Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Alnwick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alnwick:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 56%.
  • Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Alnwick

Average Daily Rate (ADR) Airbnb Trends in Alnwick (2025)

Effective short term rental pricing strategy in Alnwick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alnwick typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $344+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
  • Typical properties (Median) charge around $167 per night.
  • Entry-level properties (Bottom 25%) earn around $129 per night.

Average Daily Rate (ADR) Trend by Month in Alnwick

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Airbnb Seasonality Analysis & Trends in Alnwick (2025)

Peak Season (August, July, June)
  • Revenue averages $4,507 per month
  • Occupancy rates average 67.9%
  • Daily rates average $250
Shoulder Season
  • Revenue averages $3,197 per month
  • Occupancy maintains around 52.5%
  • Daily rates hold near $227
Low Season (January, March, November)
  • Revenue drops to average $2,090 per month
  • Occupancy decreases to average 37.0%
  • Daily rates adjust to average $188

Seasonality Insights for Alnwick

  • The Airbnb seasonality in Alnwick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Alnwick's highest earning potential, with monthly revenues capable of climbing to $4,885, occupancy reaching a high of 75.2%, and ADRs peaking at $251.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,902, occupancy could drop to 31.2%, and ADRs may adjust down to $180.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alnwick.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Alnwick seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Alnwick (2025)

Exploring the top neighborhoods for short-term rentals in Alnwick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Alnwick Castle
A historical site and one of England's most popular tourist attractions. Visitors flock to explore its stunning architecture and gardens, making it an appealing location for Airbnb hosts.
Alnwick Castle, Alnwick Garden, Barter Books, Lindisfarne Priory, The Alnwick Poison Garden
The Market Place
Central location in Alnwick with a vibrant market atmosphere, close to shops, restaurants, and cultural sites. Ideal for travelers who want to be in the heart of the action.
Market Place, St. Michael's Church, Alnwick's town center, local shops and eateries, The Alnwick Playhouse
Barter Books Area
Known for the famous Barter Books, this area attracts bibliophiles and families alike. Its charming ambiance makes it a unique spot for hosting short-term rentals.
Barter Books, The Pavilion Gardens, Café at Barter Books, Vintage shops
Alnwick Garden
A stunning contemporary garden that attracts visitors year-round. An excellent spot for hosting guests who appreciate outdoor beauty and tranquility.
Alnwick Garden, The Treehouse, Water Features, Children's Garden
Warkworth Castle
Nearby Warkworth Castle offers historical charm and scenic views. A great option for guests interested in history and the beautiful Northumberland countryside.
Warkworth Castle, Warkworth Hermitage, River Coquet
Bailiffgate Museum
A cultural hub that provides insights into Alnwick's history, attracting history buffs and educational travelers. Convenient for those wanting to explore the town's heritage.
Bailiffgate Museum, The Bondgate Tower, Alnwick's history tours
Northumberland National Park
A short drive from Alnwick, this national park is perfect for outdoor enthusiasts, hikers, and nature lovers looking for a peaceful retreat.
Hiking trails, Scenic views, Wildlife watching, Kielder Water
Alnmouth Beach
A picturesque coastal village and beach that offers stunning scenery and a relaxing atmosphere. Appeals to families and beachgoers seeking a seaside experience.
Alnmouth Beach, The Old Links Golf Course, Alnmouth Village

Understanding Airbnb License Requirements & STR Laws in Alnwick (2025)

While Alnwick, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alnwick to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Alnwick (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Alnwickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Finest Retreats | Upper Howick House

Finest Retreats | Upper Howick House

Entire Place • 4 bedrooms

$124,448
Revenue
38.2%
Occupancy
$698.01
Daily Rate
Beautiful 5 Bedroom House - Alnwick

Beautiful 5 Bedroom House - Alnwick

Entire Place • 5 bedrooms

$92,876
Revenue
34.9%
Occupancy
$499.93
Daily Rate
Alnwick Old Brewery Apartment

Alnwick Old Brewery Apartment

Entire Place • 2 bedrooms

$81,683
Revenue
72.3%
Occupancy
$303.72
Daily Rate
Grosvenor House

Grosvenor House

Entire Place • 4 bedrooms

$78,965
Revenue
45.7%
Occupancy
$361.68
Daily Rate
Castle Walk House, Central Alnwick, Northumberland

Castle Walk House, Central Alnwick, Northumberland

Entire Place • 3 bedrooms

$75,017
Revenue
70.0%
Occupancy
$268.19
Daily Rate
Dorothy Forster Court

Dorothy Forster Court

Entire Place • 2 bedrooms

$73,804
Revenue
89.9%
Occupancy
$209.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Alnwick (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Alnwick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages34$1,357,5264183.98/5.0
Dale9$262,7351093.53/5.0
Dale9$236,503944.49/5.0
Finest Retreats1$124,448124.92/5.0
Rachel3$117,8024554.97/5.0
Elaine3$116,272634.95/5.0
Claire1$92,876155.00/5.0
Kelly2$84,1551604.88/5.0
Sarah2$83,6971104.59/5.0
Jo1$75,017664.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alnwick.

Dive Deeper: Advanced Alnwick STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alnwick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Alnwick Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Alnwick

  • The Alnwick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 151 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Alnwick, House properties are the most common (61.6%), reflecting the local real estate landscape.
  • Houses represent a significant 61.6% portion, catering likely to families or larger groups.
  • The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 3.3%) offer potential for unique stay experiences.

Alnwick Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Alnwick

  • The dominant room capacity in Alnwick is 2 bedrooms listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 71.5% of the active Airbnb listings in Alnwick, indicating a high concentration in these sizes.
  • A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alnwick.

Alnwick Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Alnwick

  • The most common guest capacity trend in Alnwick vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Alnwick STR market, accounting for 64.3% of listings.
  • 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alnwick.
  • On average, properties in Alnwick are equipped to host 3.9 guests.

Alnwick Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Alnwick

  • The most common availability pattern in Alnwick falls within the 91-180 days range, representing 39.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 49.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Alnwick (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Alnwick Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.9%)

1 Night

44 listings

29.9% of total

2 Nights (11.6%)

2 Nights

17 listings

11.6% of total

3 Nights (20.4%)

3 Nights

30 listings

20.4% of total

4-6 Nights (4.1%)

4-6 Nights

6 listings

4.1% of total

7-29 Nights (0.7%)

7-29 Nights

1 listings

0.7% of total

30+ Nights (33.3%)

30+ Nights

49 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Alnwick is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (33.3%) caters to monthly stays (30+ nights) in Alnwick, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Alnwick hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alnwick.

Alnwick Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

1.4% of total

Super Strict 60 Days (21.7%)

Super Strict 60 Days

30 listings

21.7% of total

Refundable

3 listings

2.2% of total

Flexible (15.9%)

Flexible

22 listings

15.9% of total

Moderate (8.7%)

Moderate

12 listings

8.7% of total

Firm (29.7%)

Firm

41 listings

29.7% of total

Strict (20.3%)

Strict

28 listings

20.3% of total

Cancellation Policy Insights for Alnwick

  • The prevailing Airbnb cancellation policy trend in Alnwick is Firm, used by 29.7% of listings.
  • There's a relatively balanced mix between guest-friendly (24.6%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 29.7% market standard in Alnwick.
  • Regularly review your cancellation policy against competitors and market demand shifts in Alnwick.

Alnwick STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Alnwick

  • The overall average booking lead time for vacation rentals in Alnwick is 68 days.
  • Guests book furthest in advance for stays during May (average 110 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Alnwick.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
  • Monitor your own booking lead times against these Alnwick averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Alnwick (2025)

Amenity Prevalence

Amenity Insights for Alnwick

  • Essential amenities in Alnwick that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Alnwick: Wifi, Smoke alarm, TV.
  • Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
  • Consider adding popular differentiators like Heating or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Alnwick to stay competitive.

Alnwick Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Alnwick

  • The typical guest profile for Airbnb in Alnwick consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 91.4% of guests.
  • Key international markets include United Kingdom (91.4%) and United States (3%).
  • Top languages spoken are English (76.1%) followed by French (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Alnwick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grinton14$5,456$365.0551%
Cartmel Fell17$4,719$331.6852%
Casterton11$4,578$300.8251%
Cark11$4,540$885.2131%
Hayton13$4,333$239.5360%
Watermillock16$4,281$274.0350%
Kielder12$4,215$329.2153%
Pooley Bridge13$4,145$317.2652%
Kettlewell18$4,078$326.6648%
Staveley-in-Cartmel25$4,054$355.9547%

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