Alderbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Alderbury in 2025? Explore comprehensive Airbnb analytics for Alderbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Alderbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Alderbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alderbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alderbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alderbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Alderbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alderbury is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alderbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,040+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,497 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,371 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,461, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alderbury
Alderbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alderbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alderbury:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alderbury
Average Daily Rate (ADR) Airbnb Trends in Alderbury (2025)
Effective short term rental pricing strategy in Alderbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alderbury typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $436+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Alderbury
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Airbnb Seasonality Analysis & Trends in Alderbury (2025)
Peak Season (August, December, May)
- Revenue averages $5,392 per month
- Occupancy rates average 50.4%
- Daily rates average $316
Shoulder Season
- Revenue averages $3,957 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $305
Low Season (January, March, September)
- Revenue drops to average $3,037 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $297
Seasonality Insights for Alderbury
- The Airbnb seasonality in Alderbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alderbury's highest earning potential, with monthly revenues capable of climbing to $6,730, occupancy reaching a high of 62.4%, and ADRs peaking at $338.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,463, occupancy could drop to 24.1%, and ADRs may adjust down to $285.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alderbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alderbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alderbury (2025)
Exploring the top neighborhoods for short-term rentals in Alderbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salisbury | Historical city with stunning medieval architecture, including the famous Salisbury Cathedral. Important cultural hub with access to Stonehenge, making it attractive to both tourists and history enthusiasts. | Salisbury Cathedral, Stonehenge, The Salisbury Museum, Old Sarum, Cranborne Chase |
| New Forest National Park | Stunning national park known for its natural beauty, wildlife, and outdoor activities. Popular among nature lovers and families seeking a retreat with opportunities for hiking, biking, and picnicking. | New Forest ponies, Lyndhurst village, Beaulieu National Motor Museum, Buckler's Hard, Hurst Castle |
| Wilton | Charming town known for its historic Wilton House and beautiful gardens. Offers a quieter experience for guests looking to explore local history and the countryside. | Wilton House, Wilton Windmill, Salisbury Racecourse, River Wylye, Wilton Shopping Village |
| Downton | Quaint village close to Salisbury with a rich history and friendly atmosphere. Great for those seeking a peaceful getaway while still being near city amenities. | St Laurence's Church, The Downton Conservation Area, The New Forest, River Avon walks, Downton Folk Festival |
| Laverstock | Suburban area of Salisbury with easy access to the city. Ideal for families and visitors looking for a more residential feel while being close to urban attractions. | Longford Castle, The River Bourne, Salisbury Recreation Ground, Harnham Water Meadows, Laverstock Community Farm |
| Alderbury village | Charming village offering a rural escape, known for its community spirit and close-knit atmosphere. Good for local experiences and relaxation. | St Mary’s Church, Alderbury Sports and Social Club, Public footpaths for cycling and walking, Nearby woodlands, Local farms |
| Old Sarum | Historical site of the original settlement of Salisbury with ancient ruins and panoramic views. Attracts history buffs and those interested in archaeological sites. | Old Sarum castle, Historic ruins, St. Michael's Church, Views of Salisbury, Walking trails |
| Fordingbridge | Picturesque town on the banks of the River Avon, offering a mix of history and nature. Great base for exploring the New Forest and riverside activities. | Fordingbridge Church, Bickton Nature Reserve, The River Avon, New Forest Water Park, Local markets |
Understanding Airbnb License Requirements & STR Laws in Alderbury (2025)
While Alderbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alderbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Alderbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alderburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country House Perfect Wedding Party Accommodation
Entire Place • 6 bedrooms
Hidden Gem Barn Home | Luxury Living | Min to City
Entire Place • 4 bedrooms
The Old Stables
Entire Place • 2 bedrooms
The Carriage House
Entire Place • 2 bedrooms
The Coach House Apartment
Entire Place • 2 bedrooms
Garden Room
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alderbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alderbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 4 | $308,562 | 659 | 4.96/5.0 |
| Ruth | 4 | $178,567 | 1279 | 4.94/5.0 |
| Gavin | 1 | $77,942 | 86 | 4.90/5.0 |
| Group Retreats | 2 | $70,750 | 12 | 4.95/5.0 |
| Cottages | 6 | $54,414 | 99 | 4.88/5.0 |
| Fiona | 1 | $37,588 | 253 | 4.91/5.0 |
| Jane | 1 | $22,836 | 123 | 4.85/5.0 |
| Rebecca | 1 | $10,249 | 215 | 4.91/5.0 |
| Host #46860862 | 1 | $8,714 | 58 | 4.88/5.0 |
| Ruth | 1 | $3,907 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alderbury.
Dive Deeper: Advanced Alderbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alderbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlderbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alderbury
- The Alderbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alderbury, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 9.0%) offer potential for unique stay experiences.
Alderbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alderbury
- The dominant room capacity in Alderbury is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Alderbury, indicating a high concentration in these sizes.
- With over half the market (59.1%) consisting of studios or 1-bedroom units, Alderbury is particularly well-suited for individuals or couples.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alderbury.
Alderbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alderbury
- The most common guest capacity trend in Alderbury vacation rentals is listings accommodating 2 guests (54.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Alderbury STR market, accounting for 72.7% of listings.
- A significant 54.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Alderbury.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alderbury.
- On average, properties in Alderbury are equipped to host 4.0 guests.
Alderbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alderbury
- The most common availability pattern in Alderbury falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Alderbury (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alderbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
38.1% of total
2 Nights
5 listings
23.8% of total
3 Nights
2 listings
9.5% of total
30+ Nights
6 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Alderbury is 1 Night, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Alderbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Alderbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.1% of Alderbury hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alderbury.
Alderbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
36.4% of total
Flexible
4 listings
18.2% of total
Moderate
7 listings
31.8% of total
Firm
2 listings
9.1% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Alderbury
- The prevailing Airbnb cancellation policy trend in Alderbury is Super Strict 60 Days, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (13.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 36.4% market standard in Alderbury.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Alderbury.
Alderbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alderbury
- The overall average booking lead time for vacation rentals in Alderbury is 62 days.
- Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Alderbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Alderbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alderbury (2025)
Amenity Prevalence
Amenity Insights for Alderbury
- Essential amenities in Alderbury that guests expect include: Heating, Kitchen, Bed linens, Smoke alarm, Cooking basics, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Private entrance, Hangers, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alderbury: Heating, Kitchen, Bed linens, Smoke alarm, Cooking basics, Free parking on premises.
- Prioritize adding missing essentials: Bed linens, Smoke alarm, Cooking basics, Free parking on premises.
- Consider adding popular differentiators like Private entrance or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alderbury to stay competitive.
Alderbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alderbury
- The typical guest profile for Airbnb in Alderbury consists of primarily domestic travelers (90%), often arriving from nearby London, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.6% of guests.
- Key international markets include United Kingdom (89.6%) and United States (2.1%).
- Top languages spoken are English (69.8%) followed by French (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from London and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alderbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |