Terni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Terni in 2025? Explore comprehensive Airbnb analytics for Terni, Umbria, Italy to uncover income potential. This 2025 STR market report for Terni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 152 active listings.
Whether you're considering an Airbnb investment in Terni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Terni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Terni Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Terni (2025)
Understanding the monthly revenue variations for Airbnb listings in Terni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Terni is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Terni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,185+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,480 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $857 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $438, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Terni
Terni Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Terni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Terni:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Terni
Average Daily Rate (ADR) Airbnb Trends in Terni (2025)
Effective short term rental pricing strategy in Terni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Terni typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Terni
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Airbnb Seasonality Analysis & Trends in Terni (2025)
Peak Season (August, July, May)
- Revenue averages $1,540 per month
- Occupancy rates average 45.0%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,073 per month
- Occupancy maintains around 34.2%
- Daily rates hold near $100
Low Season (January, February, March)
- Revenue drops to average $666 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $104
Seasonality Insights for Terni
- The Airbnb seasonality in Terni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Terni's highest earning potential, with monthly revenues capable of climbing to $1,816, occupancy reaching a high of 56.0%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $589, occupancy could drop to 25.6%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Terni.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Terni seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Terni (2025)
Exploring the top neighborhoods for short-term rentals in Terni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Terni is rich in culture and history, making it a magnet for tourists. Its charming streets offer numerous restaurants, shops, and attractions that draw visitors year-round. | San Salvatore Cathedral, Piazza della Repubblica, Museo Archeologico, Teatro Verdi, Palazzo Spada |
| Narni | A picturesque medieval town just outside of Terni, Narni offers stunning views and historical architecture, appealing to those interested in history and serenity away from urban life. | Narni Underground, Rocca Albornoziana, Galleria Nazionale dell'Umbria, Basilica di San Giovenale, Ponte d'Augusto |
| Valnerina | This beautiful valley is known for its natural landscapes and outdoor activities, attracting nature lovers and adventure seekers. It's perfect for hosting guests interested in hiking and tranquility. | Cascata delle Marmore, Parco Fluviale del Nera, Hiking trails, Wildlife watching, Local farms and wineries |
| Lago di Piediluco | A stunning lake near Terni, offering recreational opportunities such as swimming, boating, and hiking. It's a perfect getaway for families and couples looking for a relaxing stay. | Piediluco Lake, Isola di Piediluco, Surrounding mountains, Water sports, Picnic areas |
| Scheggino | Known for its charming landscape and local gastronomic products, this small village is ideal for tourists looking for an authentic Umbrian experience, including local food and wine. | River Nera, Gastronomy tours, Trattoria locales, Outdoor activities, Natural landscapes |
| Montefranco | A quiet hilltop village with breathtaking views and a peaceful atmosphere, appealing to those who wish to escape the hustle and bustle of the city. | Nature hiking, Scenic views, Local artisan shops, Traditional festivals, Cultural heritage sites |
| Collescipoli | Known for its historical significance and stunning medieval structure, this area attracts history enthusiasts and offers a quaint experience with warm local hospitality. | Castello di Collescipoli, Historical ruins, Local markets, Cultural events, Art galleries |
| Forte degli Oraziani | Located in a scenic area, it's a spot for those who value tranquility and natural conservation, making it a great choice for eco-tourism and sustainable stays. | Nature reserves, Eco-friendly activities, Local flora and fauna, Artisan markets, Scenic walks |
Understanding Airbnb License Requirements & STR Laws in Terni (2025)
Yes, Terni, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Terni to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Terni (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ternibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Il Casaletto - Guest House
Entire Place • 3 bedrooms
2 bedroom awesome home in Piediluco
Entire Place • 2 bedrooms
Terni Centrale 66m2
Entire Place • 1 bedroom
Villa with Pool - Marmore Waterfall
Entire Place • 2 bedrooms
Roe deer cottage with garden, near Center
Entire Place • 1 bedroom
Marmore Falls View - The Enchanted House
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Terni (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Terni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monia | 5 | $77,216 | 26 | 2.95/5.0 |
| Valerio | 3 | $67,204 | 70 | 4.76/5.0 |
| Annalisa | 4 | $44,572 | 126 | 4.74/5.0 |
| Daniele | 4 | $40,654 | 78 | 4.43/5.0 |
| Alessandro | 2 | $40,118 | 12 | 2.46/5.0 |
| Elena | 4 | $39,083 | 14 | 2.46/5.0 |
| Novasol | 1 | $35,165 | 11 | 4.91/5.0 |
| Corrado | 2 | $33,742 | 99 | 4.92/5.0 |
| Host #5267723 | 6 | $31,145 | 19 | 2.37/5.0 |
| Giulia | 3 | $29,014 | 112 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Terni.
Dive Deeper: Advanced Terni STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Terni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTerni Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Terni
- The Terni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 152 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Terni, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 34.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 7.9%) offer potential for unique stay experiences.
Terni Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Terni
- The dominant room capacity in Terni is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.6% of the active Airbnb listings in Terni, indicating a high concentration in these sizes.
Terni Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Terni
- The most common guest capacity trend in Terni vacation rentals is listings accommodating 4 guests (34.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Terni STR market, accounting for 54.0% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Terni.
- On average, properties in Terni are equipped to host 3.6 guests.
Terni Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Terni
- The most common availability pattern in Terni falls within the 271-366 days range, representing 53.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Terni (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Terni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
55.9% of total
2 Nights
27 listings
18.6% of total
3 Nights
7 listings
4.8% of total
4-6 Nights
4 listings
2.8% of total
7-29 Nights
15 listings
10.3% of total
30+ Nights
11 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Terni is 1 Night, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the Terni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.9% of Terni hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Terni.
Terni Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
4.1% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
47 listings
38.2% of total
Moderate
59 listings
48% of total
Strict
11 listings
8.9% of total
Cancellation Policy Insights for Terni
- The prevailing Airbnb cancellation policy trend in Terni is Moderate, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 86.2% of listings offering Flexible or Moderate policies. This suggests guests in Terni may expect booking flexibility.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48% market standard in Terni.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Terni.
Terni STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Terni
- The overall average booking lead time for vacation rentals in Terni is 33 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Terni.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Terni averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Terni (2025)
Amenity Prevalence
Amenity Insights for Terni
- Essential amenities in Terni that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Terni: Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Terni to stay competitive.
Terni Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Terni
- The typical guest profile for Airbnb in Terni consists of a mix of domestic (59%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 59.3% of guests.
- Key international markets include Italy (59.3%) and United States (6.8%).
- Top languages spoken are English (37%) followed by Italian (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Terni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |