Spoleto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Spoleto in 2025? Explore comprehensive Airbnb analytics for Spoleto, Umbria, Italy to uncover income potential. This 2025 STR market report for Spoleto, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 227 active listings.
Whether you're considering an Airbnb investment in Spoleto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spoleto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spoleto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spoleto (2025)
Understanding the monthly revenue variations for Airbnb listings in Spoleto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spoleto is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spoleto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,393+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,708 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $921 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $442, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spoleto
Spoleto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spoleto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spoleto:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spoleto
Average Daily Rate (ADR) Airbnb Trends in Spoleto (2025)
Effective short term rental pricing strategy in Spoleto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spoleto typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $593+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $334 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Spoleto
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Airbnb Seasonality Analysis & Trends in Spoleto (2025)
Peak Season (August, September, July)
- Revenue averages $2,378 per month
- Occupancy rates average 32.9%
- Daily rates average $308
Shoulder Season
- Revenue averages $1,335 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $280
Low Season (January, February, March)
- Revenue drops to average $724 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $225
Seasonality Insights for Spoleto
- The Airbnb seasonality in Spoleto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spoleto's highest earning potential, with monthly revenues capable of climbing to $2,524, occupancy reaching a high of 36.8%, and ADRs peaking at $310.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $618, occupancy could drop to 18.1%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spoleto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spoleto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spoleto (2025)
Exploring the top neighborhoods for short-term rentals in Spoleto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Spoleto offers charming medieval architecture and a rich cultural heritage. This area attracts tourists looking to explore historical landmarks and enjoy local cuisine. | Ponte delle Torri, Spoleto Cathedral, Palazzo Comunale, Festival dei Due Mondi, Teatro Nuovo |
| San Giacomo | This quiet residential area is known for its peaceful surroundings and proximity to nature. Ideal for families or couples seeking a relaxing getaway while still being close to the town center. | Parco Colfiorito, Castello di Spoleto, Nature trails, Local wineries |
| Piazza della Libertà | A bustling square that serves as a hub for community activities and local markets. Ideal for visitors looking to immerse themselves in the local culture and enjoy vibrant street life. | Local markets, Restaurants and cafes, Art exhibitions, Historical events |
| Via dei Chiostri | Famous for its stunning views and charming narrow streets. It's a picturesque area that attracts artists and photographers, offering unique Airbnb opportunities. | Scenic viewpoints, Art studios, Boutique shops |
| San Venanzo | Located on the outskirts, this picturesque area offers a serene countryside experience. It's perfect for an Airbnb focused on nature retreats and agritourism. | Rural landscapes, Hiking trails, Local farms |
| Frontone | A residential area that is family-friendly and close to parks. It draws visitors looking for a home-like atmosphere while exploring the city. | Parks, Playgrounds, Local restaurants |
| La Rocca | Near the historic fortress, this area has stunning views and rich history. It's popular among history buffs and those seeking proximity to iconic landmarks. | Rocca Albornoziana, Historical tours, Scenic hikes |
| Via Frate Elia | A charming street lined with shops and local artisans. It attracts visitors interested in shopping for local crafts and enjoying the warm community vibe of Spoleto. | Local shops, Art galleries, Cafes |
Understanding Airbnb License Requirements & STR Laws in Spoleto (2025)
Yes, Spoleto, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spoleto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 45% licensed listings)
Top Performing Airbnb Properties in Spoleto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spoletobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Castle Spoleto Castrum Resort -Swimming pool& SPA
Entire Place • 10 bedrooms
THE CASALE DEI ROMBI AMONG THE OLIVE TREES
Entire Place • 4 bedrooms
Casa del Cipresso in Pianciano
Entire Place • 3 bedrooms
Casa del Sole - Spoleto
Entire Place • 2 bedrooms
Beautiful medieval tower in Spoleto
Entire Place • 6 bedrooms
Giardino di Tosca
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spoleto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spoleto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Norma | 30 | $274,421 | 57 | 1.45/5.0 |
| Paolo | 5 | $145,031 | 66 | 4.70/5.0 |
| Livia | 4 | $127,456 | 50 | 3.74/5.0 |
| Beatrice | 4 | $91,476 | 63 | 4.89/5.0 |
| Giovanni | 6 | $68,189 | 198 | 4.91/5.0 |
| Acmp | 2 | $65,633 | 11 | 4.78/5.0 |
| Tonyamaria E Brian | 5 | $64,098 | 37 | 4.92/5.0 |
| John | 3 | $59,899 | 11 | 4.78/5.0 |
| Ginevra | 4 | $52,864 | 12 | 2.44/5.0 |
| Elisabetta | 1 | $48,367 | 14 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spoleto.
Dive Deeper: Advanced Spoleto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spoleto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpoleto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spoleto
- The Spoleto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 227 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Spoleto, Apartment/Condo properties are the most common (55.5%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 4.9%) offer potential for unique stay experiences.
Spoleto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spoleto
- The dominant room capacity in Spoleto is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.3% of the active Airbnb listings in Spoleto, indicating a high concentration in these sizes.
- A significant 24.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Spoleto.
Spoleto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spoleto
- The most common guest capacity trend in Spoleto vacation rentals is listings accommodating 4 guests (33%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Spoleto STR market, accounting for 49.7% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spoleto.
- On average, properties in Spoleto are equipped to host 4.4 guests.
Spoleto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spoleto
- The most common availability pattern in Spoleto falls within the 271-366 days range, representing 74% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Spoleto (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spoleto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
28.3% of total
2 Nights
47 listings
23.7% of total
3 Nights
20 listings
10.1% of total
4-6 Nights
29 listings
14.6% of total
7-29 Nights
25 listings
12.6% of total
30+ Nights
21 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Spoleto is 1 Night, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Spoleto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.3% of Spoleto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spoleto.
Spoleto Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
2.4% of total
Super Strict 30 Days
5 listings
3% of total
Flexible
49 listings
29.3% of total
Moderate
74 listings
44.3% of total
Strict
35 listings
21% of total
Cancellation Policy Insights for Spoleto
- The prevailing Airbnb cancellation policy trend in Spoleto is Moderate, used by 44.3% of listings.
- The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Spoleto may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.3% market standard in Spoleto.
- Regularly review your cancellation policy against competitors and market demand shifts in Spoleto.
Spoleto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spoleto
- The overall average booking lead time for vacation rentals in Spoleto is 55 days.
- Guests book furthest in advance for stays during October (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (87 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Spoleto.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Spoleto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spoleto (2025)
Amenity Prevalence
Amenity Insights for Spoleto
- Essential amenities in Spoleto that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spoleto: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spoleto to stay competitive.
Spoleto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spoleto
- The typical guest profile for Airbnb in Spoleto consists of a mix of domestic (52%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.8% of guests.
- Key international markets include Italy (51.8%) and United States (11.9%).
- Top languages spoken are English (36.6%) followed by Italian (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spoleto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |
| Tignano | 10 | $3,391 | $500.31 | 36% |