Narni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Narni in 2025? Explore comprehensive Airbnb analytics for Narni, Umbria, Italy to uncover income potential. This 2025 STR market report for Narni, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in Narni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Narni Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Narni Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Narni (2025)
Understanding the monthly revenue variations for Airbnb listings in Narni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Narni is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Narni across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,050+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,007 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $980 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $421, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Narni
Narni Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Narni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Narni:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Narni
Average Daily Rate (ADR) Airbnb Trends in Narni (2025)
Effective short term rental pricing strategy in Narni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Narni typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $447+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Narni
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Airbnb Seasonality Analysis & Trends in Narni (2025)
Peak Season (August, July, June)
- Revenue averages $3,092 per month
- Occupancy rates average 37.9%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,503 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $190
Low Season (January, February, March)
- Revenue drops to average $646 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $179
Seasonality Insights for Narni
- The Airbnb seasonality in Narni shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Narni's highest earning potential, with monthly revenues capable of climbing to $3,545, occupancy reaching a high of 49.6%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $591, occupancy could drop to 15.3%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Narni.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Narni seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Narni (2025)
Exploring the top neighborhoods for short-term rentals in Narni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | The heart of Narni, filled with medieval architecture and rich history. It's perfect for tourists looking to experience authentic Italian culture and history. | Narni Underground, Castello di Narni, Palazzo dei Priori, Chiesa di San Francesco, Ponte di Augusto |
| Acquedotto | Renowned for its ancient Roman aqueduct and scenic surroundings. This area appeals to nature lovers and those wanting to explore historic sites. | Pontico di Narni, Parco dell'Acquedotto, Rocca di Narni, Cycling and walking trails, Natural landscapes |
| Campitello | A charming village atmosphere with nature trails and outdoor activities. Great for visitors seeking tranquility and adventure. | Nature parks, Walking and cycling paths, Local artisan shops, Quiet cafes, Scenic views |
| Narni Scalo | A modern area with easy access to train services, making it ideal for travelers looking to explore nearby cities and attractions. | Train station access, Shopping options, Restaurants, Local markets, Proximity to Terni |
| Montalto | A picturesque hilltop location with stunning views of the Umbrian countryside. Perfect for guests seeking relaxation and immersing themselves in nature. | Views of the Tiber Valley, Hiking trails, Local vineyards, Historic churches, Peaceful surroundings |
| San Liberato | A tranquil area with beautiful surroundings, ideal for families and those who prefer a peaceful getaway. Offers a glimpse into rural Umbrian life. | Countryside scenery, Families-friendly parks, Local farms, Historical sites, Relaxed atmosphere |
| Narni Vecchia | Another tranquil village area with historic charm and a local feel. Great for tourists looking to escape the hustle and bustle and enjoy local life. | Local festivals, Quiet streets, Traditional eateries, Craft shops, Community events |
| Civita di Bagnoregio (nearby) | A unique and beautiful hilltop town nearby Narni, known for its stunning views and historical significance. Ideal for day trips. | The dying town experience, Ancient churches, Breathtaking scenery, Important cultural sites, Romantic getaways |
Understanding Airbnb License Requirements & STR Laws in Narni (2025)
Yes, Narni, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Narni to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Narni (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Narnibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A 19th century Villa in a Wine Estate
Entire Place • 5 bedrooms
Villa in town with private garden, pool, sauna
Entire Place • 4 bedrooms
Country House with pool in UMBRIA 1 hour from Rome
Entire Place • 7 bedrooms
Narni cottage
Entire Place • 8 bedrooms
suite in historic farmhouse
Entire Place • 2 bedrooms
Beautiful home in Vigne di Narni with kitchen
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Narni (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Narni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Livia | 1 | $82,810 | 20 | 4.95/5.0 |
| Leonardo | 7 | $67,836 | 17 | 2.77/5.0 |
| Guido Paul | 1 | $65,405 | 7 | 5.00/5.0 |
| Carla E Patrizia | 1 | $63,929 | 115 | 4.89/5.0 |
| Marcello | 2 | $52,589 | 45 | 4.89/5.0 |
| Novasol | 1 | $46,067 | 7 | 4.86/5.0 |
| Maurizio | 3 | $44,988 | 91 | 4.81/5.0 |
| Host #137510943 | 1 | $30,649 | 0 | 0.00/5.0 |
| Agata | 1 | $30,094 | 6 | 5.00/5.0 |
| Novasol | 1 | $28,692 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Narni.
Dive Deeper: Advanced Narni STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Narni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNarni Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Narni
- The Narni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.9% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Narni, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.2%) offer potential for unique stay experiences.
Narni Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Narni
- The dominant room capacity in Narni is 1 bedroom listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Narni, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Narni.
Narni Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Narni
- The most common guest capacity trend in Narni vacation rentals is listings accommodating 8+ guests (24.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Narni STR market, accounting for 45.3% of listings.
- 36.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Narni.
- On average, properties in Narni are equipped to host 4.5 guests.
Narni Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Narni
- The most common availability pattern in Narni falls within the 271-366 days range, representing 69.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Narni (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Narni Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
36.3% of total
2 Nights
21 listings
26.3% of total
3 Nights
3 listings
3.8% of total
4-6 Nights
4 listings
5% of total
7-29 Nights
11 listings
13.8% of total
30+ Nights
12 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Narni is 1 Night, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Narni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Narni, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.3% of Narni hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Narni.
Narni Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
6.2% of total
Super Strict 60 Days
3 listings
4.6% of total
Flexible
18 listings
27.7% of total
Moderate
18 listings
27.7% of total
Strict
22 listings
33.8% of total
Cancellation Policy Insights for Narni
- The prevailing Airbnb cancellation policy trend in Narni is Strict, used by 33.8% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (33.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.8% market standard in Narni.
- With 33.8% using Strict terms, this is a viable option in Narni, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Narni.
Narni STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Narni
- The overall average booking lead time for vacation rentals in Narni is 42 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Narni.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Narni averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Narni (2025)
Amenity Prevalence
Amenity Insights for Narni
- Popular amenities like Kitchen, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Narni to stay competitive.
Narni Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Narni
- The typical guest profile for Airbnb in Narni consists of a mix of domestic (55%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 55.0% of guests.
- Key international markets include Italy (55%) and United States (6.8%).
- Top languages spoken are English (37.4%) followed by Italian (26.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Narni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |