Montone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Montone in 2025? Explore comprehensive Airbnb analytics for Montone, Umbria, Italy to uncover income potential. This 2025 STR market report for Montone, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Montone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montone Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Montone Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$264
The average rental revenue earned for an occupied room per day in Montone.
Occupancy Rate(?)
35.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,310
Typical annual income for an Airbnb listing in Montone. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
82.5%
Strong growth (82.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Montone.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Montone.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Montone (2025)

Understanding the monthly revenue variations for Airbnb listings in Montone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montone is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montone across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,651+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,437 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,144 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $447, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montone

Montone Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Montone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montone:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montone

Average Daily Rate (ADR) Airbnb Trends in Montone (2025)

Effective short term rental pricing strategy in Montone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montone typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $581+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
  • Typical properties (Median) charge around $133 per night.
  • Entry-level properties (Bottom 25%) earn around $87 per night.

Average Daily Rate (ADR) Trend by Month in Montone

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Airbnb Seasonality Analysis & Trends in Montone (2025)

Peak Season (August, July, September)
  • Revenue averages $5,167 per month
  • Occupancy rates average 45.2%
  • Daily rates average $246
Shoulder Season
  • Revenue averages $1,870 per month
  • Occupancy maintains around 26.3%
  • Daily rates hold near $232
Low Season (February, March, November)
  • Revenue drops to average $764 per month
  • Occupancy decreases to average 19.2%
  • Daily rates adjust to average $221

Seasonality Insights for Montone

  • The Airbnb seasonality in Montone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Montone's highest earning potential, with monthly revenues capable of climbing to $6,345, occupancy reaching a high of 54.5%, and ADRs peaking at $248.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $707, occupancy could drop to 16.1%, and ADRs may adjust down to $205.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montone.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Montone seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Montone (2025)

Exploring the top neighborhoods for short-term rentals in Montone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Montone, characterized by medieval architecture and charming narrow streets. This area attracts tourists interested in history and local culture, making it ideal for short-term rentals.
Montone Fortress, Church of San Francesco, Collegiata di San Bartolomeo, Piazza Fortebraccio, Local artisanal shops
Montone Hills
A picturesque area surrounding Montone, known for its beautiful landscapes and olive groves. Perfect for visitors looking for tranquility, outdoor activities, and wine tourism.
Scenic hiking trails, Olive oil tastings, Wine tours, Panoramic views of the Tiber Valley
Castello di Montone
Home to some historical landmarks and offering a unique experience with its medieval castle. This area appeals to history buffs and families looking for a unique experience.
Castello di Montone, Historical reenactments, Guided tours of the castle
Via dei Giardini
An area known for its gardens and peaceful surroundings. Great for guests who enjoy nature and a relaxing environment, attracting eco-tourists and families.
Botanical gardens, Picnic areas, Nature walks
Piazza Garibaldi
A vibrant square in Montone that hosts local events and markets. This lively area attracts visitors looking to indulge in local culture and culinary experiences.
Local markets, Cafes and restaurants, Cultural events
Monte Montalto
A nearby hill that offers stunning views of the surrounding countryside. Ideal for nature lovers and those seeking adventure, particularly in hiking and outdoor exploration.
Hiking trails, Panoramic views, Wildlife watching
Sanctuary of Madonna della Reggia
A serene spiritual site located near Montone, attracting religious tourists as well as those seeking peace and quiet in a beautiful setting.
Religious pilgrimages, Artwork and frescoes, Gardens surrounding the sanctuary
Local Vineyards
Several local vineyards are situated within a short distance of Montone, ideal for wine tourism. Guests can enjoy wine tastings and tours while immersing themselves in local culture.
Wine tastings, Guided vineyard tours, Local wine festivals

Understanding Airbnb License Requirements & STR Laws in Montone (2025)

Yes, Montone, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montone to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 39% licensed listings)

Top Performing Airbnb Properties in Montone (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Villa on Tuscan/Umbrian border

Luxury Villa on Tuscan/Umbrian border

Entire Place • 7 bedrooms

$74,460
Revenue
45.6%
Occupancy
$1019.96
Daily Rate
Villa San Lorenzo | Private Pool, AC & Jacuzzi

Villa San Lorenzo | Private Pool, AC & Jacuzzi

Entire Place • 6 bedrooms

$73,304
Revenue
46.4%
Occupancy
$584.17
Daily Rate
★ Private Gated Estate ★ Beautiful Garden & Pool ★

★ Private Gated Estate ★ Beautiful Garden & Pool ★

Entire Place • 5 bedrooms

$72,673
Revenue
39.4%
Occupancy
$642.46
Daily Rate
The Window on Umbria -House in Umbria with pool

The Window on Umbria -House in Umbria with pool

Entire Place • N/A

$62,411
Revenue
83.8%
Occupancy
$350.66
Daily Rate
Spacious country villa, stunning infinity pool

Spacious country villa, stunning infinity pool

Entire Place • 6 bedrooms

$47,945
Revenue
49.5%
Occupancy
$805.74
Daily Rate
Dependance in Cardaneto Castle

Dependance in Cardaneto Castle

Entire Place • 1 bedroom

$23,602
Revenue
72.2%
Occupancy
$138.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Montone (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Montone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jayne1$74,460115.00/5.0
Daniela1$73,304174.94/5.0
Anna1$72,67365.00/5.0
Elke1$62,411145.00/5.0
Tara1$47,94535.00/5.0
Castello Del Cardaneto2$38,269272.48/5.0
Host #317168641$22,03700.00/5.0
Andrea1$14,364124.83/5.0
Andreas1$11,26845.00/5.0
Host #155548052$7,71010.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montone.

Dive Deeper: Advanced Montone STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montone Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montone

  • The Montone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montone, Apartment/Condo properties are the most common (52.2%), reflecting the local real estate landscape.
  • Houses represent a significant 43.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.

Montone Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montone

  • The dominant room capacity in Montone is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.2% of the active Airbnb listings in Montone, indicating a high concentration in these sizes.
  • A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montone.

Montone Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montone

  • The most common guest capacity trend in Montone vacation rentals is listings accommodating 4 guests (21.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Montone STR market, accounting for 43.4% of listings.
  • 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montone.
  • On average, properties in Montone are equipped to host 4.6 guests.

Montone Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montone

  • The most common availability pattern in Montone falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Montone (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Montone Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.8%)

1 Night

3 listings

15.8% of total

2 Nights (15.8%)

2 Nights

3 listings

15.8% of total

3 Nights (10.5%)

3 Nights

2 listings

10.5% of total

4-6 Nights (10.5%)

4-6 Nights

2 listings

10.5% of total

7-29 Nights (31.6%)

7-29 Nights

6 listings

31.6% of total

30+ Nights (15.8%)

30+ Nights

3 listings

15.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Montone is 7-29 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (15.8%) caters to monthly stays (30+ nights) in Montone, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 31.6% of Montone hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montone.

Montone Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.3%)

Super Strict 30 Days

1 listings

6.3% of total

Flexible (31.3%)

Flexible

5 listings

31.3% of total

Moderate (25%)

Moderate

4 listings

25% of total

Strict (37.5%)

Strict

6 listings

37.5% of total

Cancellation Policy Insights for Montone

  • The prevailing Airbnb cancellation policy trend in Montone is Strict, used by 37.5% of listings.
  • There's a relatively balanced mix between guest-friendly (56.3%) and stricter (37.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.5% market standard in Montone.
  • With 37.5% using Strict terms, this is a viable option in Montone, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montone.

Montone STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Montone

  • The overall average booking lead time for vacation rentals in Montone is 76 days.
  • Guests book furthest in advance for stays during October (average 174 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (128 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Montone.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 174 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 128 days) to capture early planners.
  • Monitor your own booking lead times against these Montone averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Montone (2025)

Amenity Prevalence

Amenity Insights for Montone

  • Essential amenities in Montone that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Montone: Kitchen, Wifi.
  • Prioritize adding missing essentials: Kitchen, Wifi.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Montone to stay competitive.

Montone Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montone

  • The typical guest profile for Airbnb in Montone consists of predominantly international visitors (75%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 25.5% of guests.
  • Key international markets include Italy (25.5%) and United Kingdom (18.2%).
  • Top languages spoken are English (40.9%) followed by Italian (13.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Montone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Tignano10$3,391$500.3136%
Buonconvento59$3,068$456.7046%
Collazzone28$2,839$341.1136%
Florence9,598$2,833$208.4852%
Marcialla25$2,788$236.6154%
Parrano18$2,762$329.9534%
Impruneta131$2,761$237.9345%
Marciano della Chiana18$2,719$377.3235%
Gaiole in Chianti206$2,679$344.4939%
Barberino Tavarnelle83$2,667$356.4743%

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