Marsciano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Marsciano in 2025? Explore comprehensive Airbnb analytics for Marsciano, Umbria, Italy to uncover income potential. This 2025 STR market report for Marsciano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Marsciano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marsciano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marsciano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marsciano (2025)
Understanding the monthly revenue variations for Airbnb listings in Marsciano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marsciano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marsciano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,087 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $432, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marsciano
Marsciano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marsciano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marsciano:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marsciano
Average Daily Rate (ADR) Airbnb Trends in Marsciano (2025)
Effective short term rental pricing strategy in Marsciano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marsciano typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $519+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Marsciano
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Airbnb Seasonality Analysis & Trends in Marsciano (2025)
Peak Season (August, July, May)
- Revenue averages $3,793 per month
- Occupancy rates average 41.4%
- Daily rates average $254
Shoulder Season
- Revenue averages $1,692 per month
- Occupancy maintains around 26.3%
- Daily rates hold near $241
Low Season (January, February, March)
- Revenue drops to average $801 per month
- Occupancy decreases to average 17.5%
- Daily rates adjust to average $220
Seasonality Insights for Marsciano
- The Airbnb seasonality in Marsciano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marsciano's highest earning potential, with monthly revenues capable of climbing to $3,933, occupancy reaching a high of 46.7%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $749, occupancy could drop to 15.7%, and ADRs may adjust down to $220.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marsciano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marsciano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marsciano (2025)
Exploring the top neighborhoods for short-term rentals in Marsciano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Marsciano features charming medieval architecture, local shops, and eateries. It's ideal for those wanting to experience the traditional Italian lifestyle and history. | Marsciano Castle, Piazza della Repubblica, San Francesco Church, Local artisan shops, Piazza Garibaldi |
| Terre Margaritelli | This area is known for its beautiful countryside and vineyards. It's perfect for guests looking for a peaceful retreat and a taste of Umbria's famous wine. | Vineyard tours, Wine tasting, Scenic countryside walks, Local farms, Castles nearby |
| Borgo di San Giovanni | A quaint village atmosphere, this area offers a slice of local life and is near various outdoor activities, suitable for families and nature lovers. | Hiking trails, Local restaurants, Traditional markets, Parks, Scenic views |
| Valnerina | Known for its stunning natural beauty and the Nera River, Valnerina attracts adventure seekers and those who appreciate outdoor sports and activities. | Kayaking on the Nera River, Hiking, Cascate delle Marmore, Natural parks, Biking routes |
| Ponte San Giovanni | This area is a vibrant community with a mix of locals and visitors, close to major transport links and urban amenities, making it practical for travelers. | Local markets, Restaurants, Parks, Transport links, Cultural events |
| Collevalenza | A peaceful area known for its religious significance with the Sanctuary of Collevalenza, attracts pilgrims and those seeking tranquility. | Sanctuary of Collevalenza, Gardens, Meditation spaces, Local shops, Cultural sites |
| Selva di Meana | Nestled in the hills, it offers a tranquil rural setting. Perfect for retreat-style accommodations away from city life. | Nature walks, Local farms, Peaceful environment, Stargazing, Bird watching |
| San Venanzo | Located near the natural park, it is ideal for eco-tourism and outdoor activities, making it popular with adventure enthusiasts. | Natural park, Hiking trails, Wildlife, Outdoor sports, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Marsciano (2025)
Yes, Marsciano, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marsciano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in Marsciano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marscianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa, Stunning Views in the heart of Italy
Entire Place • 5 bedrooms
Elegant countryside retreat in the Umbrian hills
Entire Place • 6 bedrooms
Escape to Umbria, Casale delle Star
Entire Place • 6 bedrooms
Penthouse Vineyard Views on Countryside Estate
Entire Place • 1 bedroom
Grand Apartment on Breathtaking Umbrian Estate
Entire Place • 1 bedroom
Medieval Tower in Umbria with Swimming Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marsciano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marsciano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaila | 4 | $275,804 | 86 | 5.00/5.0 |
| Belinda | 1 | $112,403 | 62 | 4.85/5.0 |
| Hugues | 3 | $63,503 | 22 | 5.00/5.0 |
| Leonardo | 1 | $60,110 | 17 | 4.94/5.0 |
| Daniela | 2 | $52,639 | 35 | 4.98/5.0 |
| Casa Panorama Ad Est | 6 | $46,259 | 54 | 4.96/5.0 |
| Gerhard | 3 | $39,455 | 127 | 4.92/5.0 |
| Marco, Marco, Michele | 4 | $39,281 | 11 | 1.25/5.0 |
| Elisabetta | 1 | $36,146 | 7 | 5.00/5.0 |
| Host #254049458 | 2 | $28,996 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marsciano.
Dive Deeper: Advanced Marsciano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marsciano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarsciano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marsciano
- The Marsciano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marsciano, Apartment/Condo properties are the most common (35.5%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 17.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Marsciano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marsciano
- The dominant room capacity in Marsciano is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Marsciano, indicating a high concentration in these sizes.
- A significant 38.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marsciano.
Marsciano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marsciano
- The most common guest capacity trend in Marsciano vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Marsciano STR market, accounting for 48.6% of listings.
- 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marsciano.
- On average, properties in Marsciano are equipped to host 4.2 guests.
Marsciano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marsciano
- The most common availability pattern in Marsciano falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marsciano (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marsciano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
22.5% of total
2 Nights
27 listings
38% of total
3 Nights
10 listings
14.1% of total
4-6 Nights
3 listings
4.2% of total
7-29 Nights
10 listings
14.1% of total
30+ Nights
5 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Marsciano is 2 Nights, adopted by 38% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Marsciano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38% of Marsciano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marsciano.
Marsciano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.2% of total
Flexible
23 listings
36.5% of total
Moderate
21 listings
33.3% of total
Strict
17 listings
27% of total
Cancellation Policy Insights for Marsciano
- The prevailing Airbnb cancellation policy trend in Marsciano is Flexible, used by 36.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.8%) and stricter (27.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.5% market standard in Marsciano.
- Regularly review your cancellation policy against competitors and market demand shifts in Marsciano.
Marsciano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marsciano
- The overall average booking lead time for vacation rentals in Marsciano is 60 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (80 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Marsciano.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Marsciano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marsciano (2025)
Amenity Prevalence
Amenity Insights for Marsciano
- Popular amenities like Essentials, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marsciano to stay competitive.
Marsciano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marsciano
- The typical guest profile for Airbnb in Marsciano consists of predominantly international visitors (75%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 24.6% of guests.
- Key international markets include Italy (24.6%) and United States (13.6%).
- Top languages spoken are English (40.7%) followed by Italian (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marsciano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |