Foligno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Foligno in 2025? Explore comprehensive Airbnb analytics for Foligno, Umbria, Italy to uncover income potential. This 2025 STR market report for Foligno, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Foligno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Foligno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Foligno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Foligno (2025)
Understanding the monthly revenue variations for Airbnb listings in Foligno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Foligno is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Foligno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,245 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $769 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $392, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Foligno
Foligno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Foligno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Foligno:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Foligno
Average Daily Rate (ADR) Airbnb Trends in Foligno (2025)
Effective short term rental pricing strategy in Foligno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Foligno typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Foligno
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Airbnb Seasonality Analysis & Trends in Foligno (2025)
Peak Season (August, July, June)
- Revenue averages $1,417 per month
- Occupancy rates average 45.5%
- Daily rates average $133
Shoulder Season
- Revenue averages $975 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $120
Low Season (January, February, December)
- Revenue drops to average $716 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $99
Seasonality Insights for Foligno
- The Airbnb seasonality in Foligno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Foligno's highest earning potential, with monthly revenues capable of climbing to $1,609, occupancy reaching a high of 48.8%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $712, occupancy could drop to 26.9%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Foligno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Foligno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Foligno (2025)
Exploring the top neighborhoods for short-term rentals in Foligno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Foligno, filled with charming medieval architecture, lively piazzas, and local shops and restaurants. Ideal for tourists looking to explore the cultural heritage of Umbria. | Foligno Cathedral, Palazzo Comunale, Piazza della Repubblica, Chiesa di Santa Maria Infraportas, Museo Nazionale del Campione |
| San Giovanni Profiamma | A picturesque area on the outskirts of Foligno, characterized by its beautiful countryside views and serene environment, appealing to those looking for a rural retreat. | San Giovanni Profiamma Church, Hiking trails, Wine tasting experiences, Tranquil landscapes |
| Rivotorto | A small village close to Foligno, offering a quaint atmosphere and easy access to nature, perfect for families and nature lovers seeking peace and quiet. | Hiking trails, Local farms, Traditional Umbrian cuisine, Natural landscapes |
| Foligno Countryside | The surrounding countryside of Foligno offers stunning rural panoramas and tranquil settings, appealing for those wanting to escape to nature while being close to town. | Olive groves, Vineyards, Agriturismo experiences, Scenic biking routes |
| Santa Maria della Vittoria | This residential area is convenient for visiting Foligno and also provides access to local amenities and transport, making it an attractive option for longer stays. | Local markets, Public parks, Easy transportation access |
| Colfiorito | Known for its natural park and beautiful landscapes, Colfiorito is a haven for outdoor enthusiasts and bird watchers, making it a unique investment opportunity. | Colfiorito Nature Reserve, Birdwatching trails, Hiking opportunities |
| Assisi (Near Foligno) | Although not in Foligno, its proximity makes it an ideal area for tourists who want to stay near the historical sites of Assisi, a UNESCO World Heritage Site. | Basilica of Saint Francis, Papal Basilica of St. Mary of the Angels, Assisi’s charming streets |
| Pieve Santo Stefano | A small village that attracts visitors looking for a rustic getaway. It provides the comfort of a peaceful rural setting while still being close to Foligno. | Medieval architecture, Local festivals, Natural surroundings |
Understanding Airbnb License Requirements & STR Laws in Foligno (2025)
Yes, Foligno, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Foligno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Foligno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Folignobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa San Giglio - Homelike Villas
Entire Place • 6 bedrooms
"Lo Scrigno" of Corso Cavour
Entire Place • 1 bedroom
"Il Salotto" of the Court of Corso Cavour
Entire Place • 3 bedrooms
"il Souvenir" of Corso Cavour Court
Entire Place • 2 bedrooms
VILLA SASSOVIVO, PANORAMIC IN UMBRIA
Entire Place • 5 bedrooms
House in Umbria near Assisi, Foligno,Rasiglia
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Foligno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Foligno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Appartamenti Petrucci | 11 | $225,957 | 777 | 4.83/5.0 |
| Carla | 8 | $68,270 | 304 | 4.76/5.0 |
| Contimmobiliare | 14 | $56,261 | 39 | 1.85/5.0 |
| Host #166520641 | 1 | $54,259 | 0 | 0.00/5.0 |
| Anna | 2 | $38,182 | 22 | 4.91/5.0 |
| Sonia | 3 | $35,822 | 136 | 4.84/5.0 |
| Giulia | 2 | $35,583 | 27 | 5.00/5.0 |
| Massimo | 3 | $32,937 | 11 | 4.51/5.0 |
| Guest House Foligno | 3 | $30,925 | 31 | 4.82/5.0 |
| Jacopo | 1 | $26,368 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Foligno.
Dive Deeper: Advanced Foligno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Foligno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFoligno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Foligno
- The Foligno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.1% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Foligno, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 24.6% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Foligno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Foligno
- The dominant room capacity in Foligno is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in Foligno, indicating a high concentration in these sizes.
Foligno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Foligno
- The most common guest capacity trend in Foligno vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Foligno STR market, accounting for 45.7% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Foligno.
- On average, properties in Foligno are equipped to host 3.6 guests.
Foligno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Foligno
- The most common availability pattern in Foligno falls within the 271-366 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Foligno (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Foligno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
43.8% of total
2 Nights
36 listings
22.5% of total
3 Nights
11 listings
6.9% of total
4-6 Nights
4 listings
2.5% of total
7-29 Nights
18 listings
11.3% of total
30+ Nights
21 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Foligno is 1 Night, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the Foligno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Foligno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.8% of Foligno hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Foligno.
Foligno Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.7% of total
Super Strict 30 Days
7 listings
5% of total
Flexible
62 listings
44.3% of total
Moderate
52 listings
37.1% of total
Strict
18 listings
12.9% of total
Cancellation Policy Insights for Foligno
- The prevailing Airbnb cancellation policy trend in Foligno is Flexible, used by 44.3% of listings.
- The market strongly favors guest-friendly terms, with 81.4% of listings offering Flexible or Moderate policies. This suggests guests in Foligno may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.3% market standard in Foligno.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Foligno.
Foligno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Foligno
- The overall average booking lead time for vacation rentals in Foligno is 30 days.
- Guests book furthest in advance for stays during August (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Foligno.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Foligno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Foligno (2025)
Amenity Prevalence
Amenity Insights for Foligno
- Popular amenities like Wifi, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Foligno to stay competitive.
Foligno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Foligno
- The typical guest profile for Airbnb in Foligno consists of primarily domestic travelers (71%), often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 70.8% of guests.
- Key international markets include Italy (70.8%) and United States (4.8%).
- Top languages spoken are English (35.7%) followed by Italian (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rome and Milan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Foligno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |