Volterra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Volterra in 2025? Explore comprehensive Airbnb analytics for Volterra, Tuscany, Italy to uncover income potential. This 2025 STR market report for Volterra, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 286 active listings.
Whether you're considering an Airbnb investment in Volterra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Volterra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Volterra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Volterra (2025)
Understanding the monthly revenue variations for Airbnb listings in Volterra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Volterra is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Volterra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,363+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,585 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,378 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $691, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Volterra
Volterra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Volterra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Volterra:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Volterra
Average Daily Rate (ADR) Airbnb Trends in Volterra (2025)
Effective short term rental pricing strategy in Volterra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Volterra typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Volterra
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Airbnb Seasonality Analysis & Trends in Volterra (2025)
Peak Season (August, July, June)
- Revenue averages $4,037 per month
- Occupancy rates average 51.0%
- Daily rates average $240
Shoulder Season
- Revenue averages $2,259 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $219
Low Season (February, March, November)
- Revenue drops to average $1,028 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $209
Seasonality Insights for Volterra
- The Airbnb seasonality in Volterra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Volterra's highest earning potential, with monthly revenues capable of climbing to $4,617, occupancy reaching a high of 58.5%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $812, occupancy could drop to 17.8%, and ADRs may adjust down to $208.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Volterra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Volterra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Volterra (2025)
Exploring the top neighborhoods for short-term rentals in Volterra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Piazza dei Priori | The historical heart of Volterra, known for its impressive medieval architecture and rich history. A must-see for tourists visiting Tuscany, making it an excellent location for Airbnb hosting. | Piazza dei Priori, Palazzo dei Priori, Etruscan Museum, Volterra Cathedral, Palazzo della Rabbia |
| Etruscan Ruins | A significant archaeological site showcasing Volterra's Etruscan heritage. Visitors come to explore the ancient ruins and history, creating demand for accommodation. | Etruscan Ruins, Guarnacci Etruscan Museum, Roman Theatre, Porta all'Arco |
| Volterra Aurelian Walls | These ancient walls offer breathtaking views and a sense of history. Ideal for tourists interested in architecture and history, enhancing its appeal for Airbnb hosts. | Aurelian Walls, Bastioni Medicei, Parco Archeologico |
| Piazza San Giovanni | A charming square that serves as a central meeting point in Volterra, surrounded by important churches and cafes. It attracts tourists for its ambiance and local flavor. | Cathedral of San Giovanni, Fortezza Medicea, Local shops and cafes |
| Teatro Romano | An ancient Roman theatre that draws history enthusiasts and tourists looking for cultural experiences, making it a prime location for short-term rentals. | Teatro Romano, Archaeological Museum, Nearby restaurants |
| Volterra Countryside | The scenic countryside surrounding Volterra offers stunning views of Tuscan landscapes. Ideal for nature lovers and those seeking a tranquil escape, appealing to eco-tourism. | Casciana Terme, San Gimignano, Wine Tours, Olive Oil Farms |
| Medici Fortress | A popular historical site that offers insight into Volterra's past and beautiful views of the area. Attracts visitors interested in history and scenic vistas. | Medici Fortress, Panoramic Views, Historical Tours |
| Local Vineyards | Home to several renowned vineyards, showcasing Tuscany's winemaking tradition. Perfect for guests interested in food and wine experiences, enhancing Airbnb appeal. | Wine Tasting Tours, Vineyard Tours, Culinary Experiences |
Understanding Airbnb License Requirements & STR Laws in Volterra (2025)
Yes, Volterra, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Volterra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Volterra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Volterrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country Relais & Spa Le Capanne
Entire Place • 9 bedrooms
Poggiarellino 14, Emma Villas
Entire Place • 7 bedrooms
Entire Country Villa
Entire Place • 6 bedrooms
IL POGGIARELLONE 18, Emma Villas Exclusive
Entire Place • 9 bedrooms
Luxury villa, chef, massage, yoga, home shopping
Entire Place • 5 bedrooms
La Vecchia Fonte 15, Emma Villas
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Volterra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Volterra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 5 | $489,687 | 25 | 3.79/5.0 |
| Tuscany | 23 | $257,204 | 50 | 1.38/5.0 |
| Dario | 1 | $207,093 | 9 | 5.00/5.0 |
| Bonnie | 1 | $177,876 | 18 | 5.00/5.0 |
| Antonio | 3 | $172,176 | 143 | 4.95/5.0 |
| Annamaria & Silvia | 9 | $123,671 | 199 | 4.86/5.0 |
| Alessandra - Interhome Group | 6 | $123,052 | 78 | 4.58/5.0 |
| Stefania | 4 | $117,912 | 33 | 4.84/5.0 |
| Valerio | 1 | $116,870 | 18 | 5.00/5.0 |
| Concetta | 3 | $103,584 | 102 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Volterra.
Dive Deeper: Advanced Volterra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Volterra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVolterra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Volterra
- The Volterra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 286 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Volterra, Apartment/Condo properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 30.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.2%) offer potential for unique stay experiences.
Volterra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Volterra
- The dominant room capacity in Volterra is 2 bedrooms listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.3% of the active Airbnb listings in Volterra, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Volterra.
Volterra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Volterra
- The most common guest capacity trend in Volterra vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Volterra STR market, accounting for 45.1% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Volterra.
- On average, properties in Volterra are equipped to host 4.5 guests.
Volterra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Volterra
- The most common availability pattern in Volterra falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Volterra (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Volterra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
26.4% of total
2 Nights
49 listings
19% of total
3 Nights
39 listings
15.1% of total
4-6 Nights
38 listings
14.7% of total
7-29 Nights
41 listings
15.9% of total
30+ Nights
23 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Volterra is 1 Night, adopted by 26.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.4% of Volterra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Volterra.
Volterra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
5.8% of total
Super Strict 60 Days
16 listings
6.7% of total
Flexible
47 listings
19.6% of total
Moderate
70 listings
29.2% of total
Strict
93 listings
38.8% of total
Cancellation Policy Insights for Volterra
- The prevailing Airbnb cancellation policy trend in Volterra is Strict, used by 38.8% of listings.
- There's a relatively balanced mix between guest-friendly (48.8%) and stricter (38.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.8% market standard in Volterra.
- With 38.8% using Strict terms, this is a viable option in Volterra, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Volterra.
Volterra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Volterra
- The overall average booking lead time for vacation rentals in Volterra is 95 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Volterra.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Volterra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Volterra (2025)
Amenity Prevalence
Amenity Insights for Volterra
- Essential amenities in Volterra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Volterra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Volterra to stay competitive.
Volterra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Volterra
- The typical guest profile for Airbnb in Volterra consists of predominantly international visitors (84%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 15.8% of guests.
- Key international markets include Italy (15.8%) and Germany (14.3%).
- Top languages spoken are English (41.1%) followed by German (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Volterra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |