Villafranca in Lunigiana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Villafranca in Lunigiana in 2025? Explore comprehensive Airbnb analytics for Villafranca in Lunigiana, Tuscany, Italy to uncover income potential. This 2025 STR market report for Villafranca in Lunigiana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Villafranca in Lunigiana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villafranca in Lunigiana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villafranca in Lunigiana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villafranca in Lunigiana (2025)
Understanding the monthly revenue variations for Airbnb listings in Villafranca in Lunigiana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villafranca in Lunigiana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villafranca in Lunigiana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,656+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,821 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $868 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $440, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villafranca in Lunigiana
Villafranca in Lunigiana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villafranca in Lunigiana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villafranca in Lunigiana:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villafranca in Lunigiana
Average Daily Rate (ADR) Airbnb Trends in Villafranca in Lunigiana (2025)
Effective short term rental pricing strategy in Villafranca in Lunigiana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villafranca in Lunigiana typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $427+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Villafranca in Lunigiana
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Airbnb Seasonality Analysis & Trends in Villafranca in Lunigiana (2025)
Peak Season (August, July, May)
- Revenue averages $2,319 per month
- Occupancy rates average 36.1%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,358 per month
- Occupancy maintains around 23.1%
- Daily rates hold near $193
Low Season (January, February, December)
- Revenue drops to average $808 per month
- Occupancy decreases to average 15.6%
- Daily rates adjust to average $186
Seasonality Insights for Villafranca in Lunigiana
- The Airbnb seasonality in Villafranca in Lunigiana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villafranca in Lunigiana's highest earning potential, with monthly revenues capable of climbing to $2,682, occupancy reaching a high of 45.4%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $697, occupancy could drop to 11.4%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villafranca in Lunigiana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villafranca in Lunigiana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villafranca in Lunigiana (2025)
Exploring the top neighborhoods for short-term rentals in Villafranca in Lunigiana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Villafranca in Lunigiana Historic Center | Charming medieval town center with cobblestone streets and rich history. Attracts tourists interested in cultural heritage and local cuisine. | Castello Malaspina, Piazza Dante, Museo della Storia del Fumetto, Chiesa di San Giacomo, Local restaurants and cafes |
| Lunigiana Countryside | Scenic countryside ideal for nature lovers and outdoor activities. Offers tranquility and beautiful landscapes, making it perfect for families and retreat seekers. | Parco Regionale delle Alpi Apuane, Hiking trails, Local vineyards, Historic villages, Biking routes |
| Fivizzano | Nearby historical town known for its beautiful architecture and cultural attractions. Offers a picturesque setting and various local events throughout the year. | Fivizzano Castle, Chiesa di Santa Barbara, Local artisan shops, Cultural festivals, Nearby hiking trails |
| Equi Terme | Famous for its natural hot springs and wellness retreats. A peaceful destination for relaxation and health-focused travelers. | Thermal baths, Natural cave, Wellness resorts, Outdoor thermal pool, Walking trails |
| Bagnone | Another medieval gem in Lunigiana, known for its stunning landscapes and friendly atmosphere. Ideal for immersing in Italian village life. | Bagnone Castle, Chiesa di San Rocco, Local craft shops, River activities, Scenic views |
| Pontremoli | Historical town with a rich literary tradition and stunning architecture. It draws visitors interested in history and arts. | Castello di Piagnaro, Museo delle Statue Stele, Lunigiana Book Festival, Ponte del Campano, Local festivals |
| Campsite areas near River Magra | Great for camping enthusiasts looking for outdoor experiences with family-friendly activities. Offers river sports and nature exploration. | River Magra, Camping facilities, Picnic spots, Kayaking and rafting, Nature walks |
| Castelnuovo Magra | A quaint town overlooking the sea with beautiful views and a relaxing atmosphere. Perfect for visitors seeking coastal charm. | Castello di Castelnuovo, Local wine tasting, Beaches nearby, Historic churches, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Villafranca in Lunigiana (2025)
Yes, Villafranca in Lunigiana, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villafranca in Lunigiana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Villafranca in Lunigiana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villafranca in Lunigianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful villa with pool and park near 5 terre
Entire Place • 5 bedrooms
Il Paradiso di Pietra - Apartment Rubino
Entire Place • N/A
Il Paradiso di Pietra - Apartamento Smeraldo
Entire Place • N/A
Ca' del Gallo- Holiday Cottage with Pool
Entire Place • 3 bedrooms
Casa Rubina 8 pax villa with dependance and pool
Entire Place • 4 bedrooms
Villa Arcate- Exclusive property
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villafranca in Lunigiana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villafranca in Lunigiana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 2 | $57,775 | 27 | 5.00/5.0 |
| Tim | 1 | $50,087 | 77 | 4.81/5.0 |
| Elena | 2 | $45,096 | 18 | 4.67/5.0 |
| BeB LunaeStelle | 4 | $42,277 | 3 | 1.25/5.0 |
| The Land Of The Moon | 1 | $21,610 | 26 | 4.81/5.0 |
| Massimiliano | 1 | $18,600 | 65 | 4.88/5.0 |
| Elena | 1 | $18,094 | 172 | 4.84/5.0 |
| Monica | 4 | $16,215 | 19 | 3.71/5.0 |
| Silvia E Fabio | 1 | $13,601 | 370 | 4.85/5.0 |
| Giorgio | 3 | $13,404 | 59 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villafranca in Lunigiana.
Dive Deeper: Advanced Villafranca in Lunigiana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villafranca in Lunigiana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillafranca in Lunigiana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villafranca in Lunigiana
- The Villafranca in Lunigiana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villafranca in Lunigiana, House properties are the most common (41.4%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- The presence of 17.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 6.8%) offer potential for unique stay experiences.
Villafranca in Lunigiana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villafranca in Lunigiana
- The dominant room capacity in Villafranca in Lunigiana is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Villafranca in Lunigiana, indicating a high concentration in these sizes.
- A significant 27.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villafranca in Lunigiana.
Villafranca in Lunigiana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villafranca in Lunigiana
- The most common guest capacity trend in Villafranca in Lunigiana vacation rentals is listings accommodating 4 guests (34.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Villafranca in Lunigiana STR market, accounting for 51.7% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villafranca in Lunigiana.
- On average, properties in Villafranca in Lunigiana are equipped to host 4.3 guests.
Villafranca in Lunigiana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villafranca in Lunigiana
- The most common availability pattern in Villafranca in Lunigiana falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villafranca in Lunigiana (48.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villafranca in Lunigiana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10.3% of total
2 Nights
9 listings
31% of total
3 Nights
3 listings
10.3% of total
4-6 Nights
2 listings
6.9% of total
7-29 Nights
5 listings
17.2% of total
30+ Nights
7 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Villafranca in Lunigiana is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Villafranca in Lunigiana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Villafranca in Lunigiana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
- A 2-night minimum appears standard (31%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villafranca in Lunigiana.
Villafranca in Lunigiana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
16.7% of total
Moderate
14 listings
58.3% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Villafranca in Lunigiana
- The prevailing Airbnb cancellation policy trend in Villafranca in Lunigiana is Moderate, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Villafranca in Lunigiana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Villafranca in Lunigiana.
- Regularly review your cancellation policy against competitors and market demand shifts in Villafranca in Lunigiana.
Villafranca in Lunigiana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villafranca in Lunigiana
- The overall average booking lead time for vacation rentals in Villafranca in Lunigiana is 46 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Villafranca in Lunigiana.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Villafranca in Lunigiana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villafranca in Lunigiana (2025)
Amenity Prevalence
Amenity Insights for Villafranca in Lunigiana
- Essential amenities in Villafranca in Lunigiana that guests expect include: Wifi, Essentials, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villafranca in Lunigiana: Wifi, Essentials, Hair dryer, Heating.
- Prioritize adding missing essentials: Hair dryer, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villafranca in Lunigiana to stay competitive.
Villafranca in Lunigiana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villafranca in Lunigiana
- The typical guest profile for Airbnb in Villafranca in Lunigiana consists of predominantly international visitors (76%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 24.4% of guests.
- Key international markets include Italy (24.4%) and France (17.8%).
- Top languages spoken are English (41%) followed by Italian (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villafranca in Lunigiana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |