Vicopisano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Vicopisano in 2025? Explore comprehensive Airbnb analytics for Vicopisano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Vicopisano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Vicopisano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vicopisano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vicopisano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vicopisano (2025)
Understanding the monthly revenue variations for Airbnb listings in Vicopisano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vicopisano is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vicopisano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,729 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $899 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $389, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vicopisano
Vicopisano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vicopisano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vicopisano:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vicopisano
Average Daily Rate (ADR) Airbnb Trends in Vicopisano (2025)
Effective short term rental pricing strategy in Vicopisano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vicopisano typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Vicopisano
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Airbnb Seasonality Analysis & Trends in Vicopisano (2025)
Peak Season (August, July, June)
- Revenue averages $2,154 per month
- Occupancy rates average 40.3%
- Daily rates average $146
Shoulder Season
- Revenue averages $1,266 per month
- Occupancy maintains around 31.2%
- Daily rates hold near $137
Low Season (January, March, November)
- Revenue drops to average $680 per month
- Occupancy decreases to average 21.4%
- Daily rates adjust to average $134
Seasonality Insights for Vicopisano
- The Airbnb seasonality in Vicopisano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vicopisano's highest earning potential, with monthly revenues capable of climbing to $2,280, occupancy reaching a high of 44.0%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $586, occupancy could drop to 16.1%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vicopisano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vicopisano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vicopisano (2025)
Exploring the top neighborhoods for short-term rentals in Vicopisano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The charming historic center of Vicopisano, filled with medieval architecture and picturesque streets. Popular with tourists seeking cultural experiences, local cuisine, and history. | Piazza dei Cavalieri, Vicopisano Castle, Church of Santa Maria, Museum of the History of the City, Local artisan shops |
| Pisa | Nearby Pisa is famous for its Leaning Tower and is a prime tourist destination. Investing in a location near Pisa can attract visitors to both cities. | Leaning Tower of Pisa, Pisa Cathedral, Piazza dei Miracoli, Baptistery of St. John, Museo dell'Opera del Duomo |
| Lucca | Lucca is known for its well-preserved Renaissance walls and rich history. It's a great base for tourists who wish to explore Tuscany. | Guinigi Tower, Lucca Cathedral, Piazza dell'Anfiteatro, Lucca's city walls, Puccini Museum |
| Florence | Florence is a major cultural hub known for its art and architecture. A location that is well-connected to Florence can attract many tourists. | Florence Cathedral, Uffizi Gallery, Ponte Vecchio, Palazzo Vecchio, Boboli Gardens |
| Cascina | Cascina is a charming town nearby with access to local markets and a relaxed atmosphere. It attracts tourists looking for an authentic Tuscan experience. | San Giovanni Battista Church, Local vineyards, Historic markets |
| San Miniato | San Miniato is renowned for its white truffles and beautiful landscapes. A hidden gem in Tuscany, it attracts food lovers and nature enthusiasts. | San Miniato Cathedral, Piazza della Repubblica, Truffle festivals |
| Montecatini Terme | Known for its thermal spas and beautiful parks, Montecatini is a favorite among travelers seeking wellness and relaxation. | Terme di Montecatini, Parco delle Terme, Montecatini Alto |
| Volterra | A hilltop town with Etruscan origins and stunning views. Volterra attracts tourists interested in history and art. | Etruscan Museum, Roman Theatre, Medieval walls, Palazzo dei Priori, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Vicopisano (2025)
Yes, Vicopisano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vicopisano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Vicopisano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vicopisanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elegant luxury villa with private pool
Entire Place • 3 bedrooms
Casa Colomba Romantic Medieval Tower House
Entire Place • 1 bedroom
Villa Liliana - Large Private House in Vicopisano
Entire Place • 4 bedrooms
Agriturismo E&E - Villa with private pool
Entire Place • 4 bedrooms
Typical Tuscan villa with pool
Entire Place • 2 bedrooms
17th Century converted convent with olive grove
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vicopisano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vicopisano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie And Lorenzo | 3 | $58,766 | 66 | 4.91/5.0 |
| Monica | 1 | $45,325 | 8 | 4.88/5.0 |
| Urbano | 1 | $32,334 | 20 | 4.50/5.0 |
| Elisa | 2 | $31,848 | 10 | 2.50/5.0 |
| Eva & Ebenezer | 1 | $31,053 | 44 | 4.73/5.0 |
| Sara | 1 | $29,135 | 41 | 4.85/5.0 |
| Elena | 2 | $27,023 | 57 | 4.49/5.0 |
| Chris | 1 | $24,123 | 51 | 4.90/5.0 |
| Simone | 2 | $23,372 | 6 | 2.33/5.0 |
| Gianluca | 3 | $21,168 | 85 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vicopisano.
Dive Deeper: Advanced Vicopisano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vicopisano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVicopisano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vicopisano
- The Vicopisano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vicopisano, House properties are the most common (44.2%), reflecting the local real estate landscape.
- Houses represent a significant 44.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.0%) offer potential for unique stay experiences.
Vicopisano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vicopisano
- The dominant room capacity in Vicopisano is 1 bedroom listings, making up 46.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Vicopisano, indicating a high concentration in these sizes.
Vicopisano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vicopisano
- The most common guest capacity trend in Vicopisano vacation rentals is listings accommodating 2 guests (27.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vicopisano STR market, accounting for 53.5% of listings.
- 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vicopisano.
- On average, properties in Vicopisano are equipped to host 3.9 guests.
Vicopisano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vicopisano
- The most common availability pattern in Vicopisano falls within the 271-366 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vicopisano (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vicopisano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
28.9% of total
2 Nights
8 listings
21.1% of total
3 Nights
10 listings
26.3% of total
4-6 Nights
2 listings
5.3% of total
7-29 Nights
5 listings
13.2% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Vicopisano is 1 Night, adopted by 28.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.9% of Vicopisano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vicopisano.
Vicopisano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
8.8% of total
Flexible
6 listings
17.6% of total
Moderate
14 listings
41.2% of total
Strict
11 listings
32.4% of total
Cancellation Policy Insights for Vicopisano
- The prevailing Airbnb cancellation policy trend in Vicopisano is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (32.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Vicopisano.
- With 32.4% using Strict terms, this is a viable option in Vicopisano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vicopisano.
Vicopisano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vicopisano
- The overall average booking lead time for vacation rentals in Vicopisano is 74 days.
- Guests book furthest in advance for stays during April (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (86 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Vicopisano.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Vicopisano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vicopisano (2025)
Amenity Prevalence
Amenity Insights for Vicopisano
- Essential amenities in Vicopisano that guests expect include: Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vicopisano: Wifi, Essentials, Heating.
- Prioritize adding missing essentials: Essentials, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vicopisano to stay competitive.
Vicopisano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vicopisano
- The typical guest profile for Airbnb in Vicopisano consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.2% of guests.
- Key international markets include Germany (15.9%) and Italy (14.2%).
- Top languages spoken are English (40.8%) followed by French (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vicopisano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |