Tresana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tresana in 2025? Explore comprehensive Airbnb analytics for Tresana, Tuscany, Italy to uncover income potential. This 2025 STR market report for Tresana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Tresana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tresana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tresana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$202
The average rental revenue earned for an occupied room per day in Tresana.
Occupancy Rate(?)
38.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,318
Typical annual income for an Airbnb listing in Tresana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.7%
Significant decrease (-10.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Tresana.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Tresana.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tresana (2025)

Understanding the monthly revenue variations for Airbnb listings in Tresana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tresana is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tresana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,733 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $850 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tresana

Tresana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tresana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tresana:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tresana

Average Daily Rate (ADR) Airbnb Trends in Tresana (2025)

Effective short term rental pricing strategy in Tresana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tresana typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $500+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Tresana

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Airbnb Seasonality Analysis & Trends in Tresana (2025)

Peak Season (August, July, September)
  • Revenue averages $2,808 per month
  • Occupancy rates average 48.3%
  • Daily rates average $210
Shoulder Season
  • Revenue averages $1,445 per month
  • Occupancy maintains around 27.4%
  • Daily rates hold near $198
Low Season (January, November, December)
  • Revenue drops to average $746 per month
  • Occupancy decreases to average 16.7%
  • Daily rates adjust to average $201

Seasonality Insights for Tresana

  • The Airbnb seasonality in Tresana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tresana's highest earning potential, with monthly revenues capable of climbing to $3,477, occupancy reaching a high of 56.4%, and ADRs peaking at $215.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $682, occupancy could drop to 14.7%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tresana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tresana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tresana (2025)

Exploring the top neighborhoods for short-term rentals in Tresana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Tresana offers a glimpse into the rich history and culture of Tuscany with beautiful medieval architecture. Ideal for tourists who appreciate cultural heritage.
Piazza della Repubblica, Castello Malaspina, Church of San Giovanni Battista, Local artisan shops, Tuscany landscapes
Torcigliano
A charming village known for its scenic views and proximity to nature. Great for nature lovers seeking tranquility and outdoor activities.
Hiking trails, Nature parks, Agritourism experiences, Local vineyards, Scenic viewpoints
Piazza del Mercato
A vibrant market area that showcases local produce and crafts, attracting visitors looking for authentic Tuscan experiences.
Weekly farmers' market, Local food vendors, Cafes and bistros, Cultural events, Live music
Fivizzano
Nearby Fivizzano is known for its art and culture, making it a great base for exploring the surrounding areas and enjoying local festivities.
Fivizzano's historic center, Art galleries, Cultural festivals, Nearby hiking, Local cuisine
Casola in Lunigiana
This picturesque town is rich in history and a gateway to exploring Lunigiana. Popular among those seeking a peaceful retreat.
Medieval castles, Nature reserves, Historic churches, Local festivals, Scenic hiking routes
Villafranca in Lunigiana
Known for its beautiful landscapes and historical architecture, this area offers a mix of relaxation and adventure for visitors.
Villafranca castle, Local markets, Beautiful hiking trails, Arts and crafts shops, Wine tasting experiences
Luni
Famous for its archaeological site and a nearby beach, Luni attracts history buffs and beachgoers alike, making it an appealing location for short-term rentals.
Roman ruins, Luni beach, Archaeological museum, Scenic walking paths, Local seafood restaurants
Bagnone
A charming medieval town with stunning views and rich history, perfect for those looking for an authentic Italian experience off the beaten path.
Bagnone Castle, Historic village center, Nature trails, Local dining options, Annual festivals

Understanding Airbnb License Requirements & STR Laws in Tresana (2025)

Yes, Tresana, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tresana to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 32% licensed listings)

Top Performing Airbnb Properties in Tresana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tresanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Historic cottage with pool

Historic cottage with pool

Entire Place • 7 bedrooms

$57,429
Revenue
59.2%
Occupancy
$263.60
Daily Rate
B&B Cinque Terre in North Tuscany - relax wellness

B&B Cinque Terre in North Tuscany - relax wellness

Entire Place • 4 bedrooms

$34,345
Revenue
35.9%
Occupancy
$279.90
Daily Rate
Liona,villa with pool and garden

Liona,villa with pool and garden

Entire Place • 4 bedrooms

$29,126
Revenue
45.3%
Occupancy
$525.25
Daily Rate
Villa Vevette

Villa Vevette

Entire Place • 5 bedrooms

$27,224
Revenue
27.1%
Occupancy
$660.28
Daily Rate
Villa Matilde 12P Pool free WiFi BBQ near 5 Terre

Villa Matilde 12P Pool free WiFi BBQ near 5 Terre

Entire Place • 4 bedrooms

$26,021
Revenue
56.2%
Occupancy
$502.66
Daily Rate
The Village of Tresana House Marina

The Village of Tresana House Marina

Entire Place • 3 bedrooms

$21,243
Revenue
43.6%
Occupancy
$141.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tresana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tresana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sylvia1$57,4291224.84/5.0
Ivana5$55,842843.99/5.0
Serena5$55,335574.65/5.0
Alessandra - Interhome Group2$35,115234.68/5.0
Host #4669722284$33,63910.00/5.0
Nicky1$29,12634.67/5.0
Roby4$26,0677874.92/5.0
Massimo1$26,021164.88/5.0
Gauthier1$20,797144.50/5.0
Alice1$13,56094.44/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tresana.

Dive Deeper: Advanced Tresana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tresana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tresana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tresana

  • The Tresana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tresana, House properties are the most common (63.2%), reflecting the local real estate landscape.
  • Houses represent a significant 63.2% portion, catering likely to families or larger groups.
  • The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Tresana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tresana

  • The dominant room capacity in Tresana is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Tresana, indicating a high concentration in these sizes.
  • A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tresana.

Tresana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tresana

  • The most common guest capacity trend in Tresana vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Tresana STR market, accounting for 50.0% of listings.
  • 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tresana.
  • On average, properties in Tresana are equipped to host 4.7 guests.

Tresana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tresana

  • The most common availability pattern in Tresana falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Tresana (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tresana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

5 listings

16.7% of total

2 Nights (13.3%)

2 Nights

4 listings

13.3% of total

3 Nights (26.7%)

3 Nights

8 listings

26.7% of total

4-6 Nights (20%)

4-6 Nights

6 listings

20% of total

7-29 Nights (20%)

7-29 Nights

6 listings

20% of total

30+ Nights (3.3%)

30+ Nights

1 listings

3.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Tresana is 3 Nights, adopted by 26.7% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 26.7% of Tresana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tresana.

Tresana Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.1%)

Super Strict 30 Days

2 listings

7.1% of total

Super Strict 60 Days

1 listings

3.6% of total

Flexible (32.1%)

Flexible

9 listings

32.1% of total

Moderate (35.7%)

Moderate

10 listings

35.7% of total

Strict (21.4%)

Strict

6 listings

21.4% of total

Cancellation Policy Insights for Tresana

  • The prevailing Airbnb cancellation policy trend in Tresana is Moderate, used by 35.7% of listings.
  • There's a relatively balanced mix between guest-friendly (67.8%) and stricter (21.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 35.7% market standard in Tresana.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tresana.

Tresana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tresana

  • The overall average booking lead time for vacation rentals in Tresana is 76 days.
  • Guests book furthest in advance for stays during April (average 117 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Tresana.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these Tresana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tresana (2025)

Amenity Prevalence

Amenity Insights for Tresana

  • Essential amenities in Tresana that guests expect include: Wifi, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, TV, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tresana: Wifi, Kitchen, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Heating or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tresana to stay competitive.

Tresana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tresana

  • The typical guest profile for Airbnb in Tresana consists of predominantly international visitors (89%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 10.6% of guests.
  • Key international markets include France (29.1%) and Germany (15.2%).
  • Top languages spoken are English (38.6%) followed by French (19.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tresana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Brenzone sul Garda19$4,128$335.2552%
Portofino68$4,086$454.3544%
Sala Comacina64$3,794$400.2750%
Cossano Belbo13$3,632$284.2142%
Bellagio373$3,630$328.2655%
Crespina16$3,526$493.6448%
Oliveto Lario99$3,509$327.4255%
Carate Urio71$3,379$331.9044%
Brienno39$3,327$337.9245%

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