Stia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Stia in 2025? Explore comprehensive Airbnb analytics for Stia, Tuscany, Italy to uncover income potential. This 2025 STR market report for Stia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Stia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stia (2025)
Understanding the monthly revenue variations for Airbnb listings in Stia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,911 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $920 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $436, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stia
Stia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stia:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stia
Average Daily Rate (ADR) Airbnb Trends in Stia (2025)
Effective short term rental pricing strategy in Stia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stia typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Stia
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Airbnb Seasonality Analysis & Trends in Stia (2025)
Peak Season (August, July, May)
- Revenue averages $2,428 per month
- Occupancy rates average 46.8%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,739 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $135
Low Season (February, March, November)
- Revenue drops to average $635 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $135
Seasonality Insights for Stia
- The Airbnb seasonality in Stia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stia's highest earning potential, with monthly revenues capable of climbing to $2,538, occupancy reaching a high of 59.8%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $516, occupancy could drop to 22.6%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stia (2025)
Exploring the top neighborhoods for short-term rentals in Stia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stia Historical Center | Charming medieval town center filled with historical buildings, narrow streets, and local shops. A great base for guests wanting to explore Tuscany's history and culture. | Stia Castle, Pieve di Stia, Museo della Vite e del Vino, Piazza Tanucci, Parco Nazionale delle Foreste Casentinesi |
| Casa di Giotto | A nearby cultural site associated with the famous artist Giotto. Attracts visitors interested in art history and Tuscan rural life, offering a unique lodging experience. | Casa di Giotto, Castellina, Church of San Francesco, Sant’Apollonia |
| Montemignaio | A quaint village located close to Stia known for its breathtaking views and hiking trails. Perfect for nature lovers and outdoor enthusiasts looking for a peaceful getaway. | Mount Falterona, Parco Nazionale Casentino, Castello di Montemignaio, Breathtaking hiking trails |
| Poppi | A nearby town with beautiful architecture and the famous Poppi Castle. Attracts tourists with its rich history and scenic landscapes perfect for exploration. | Poppi Castle, Benedictine Monastery, San Fedele Church, Local vineyards |
| Pratovecchio | A beautiful village with traditional Tuscan architecture, ideal for visitors looking to experience authentic Tuscan life and cuisine. | Abbey of San Fedele, Ancient olive groves, Local trattorias, Artisan shops |
| Rufina | Known for wine production, Rufina offers guests the opportunity to experience vineyard tours and tastings, ideal for wine enthusiasts and romantic getaways. | Wine Estates, Tasting Tours, Chianti Wine Region, Local Festivals |
| Casentino Forests | A natural paradise for hiking and nature activities, attracting outdoor enthusiasts and eco-tourists who seek immersion in nature. | Hiking Trails, Nature Reserves, Wildlife Observations, Picnic Areas |
| Dicomano | A small town with rich agricultural tradition and proximity to the scenic hills of Tuscany, offering authentic experiences. | Agricultural Festivals, Local Markets, Walking Trails |
Understanding Airbnb License Requirements & STR Laws in Stia (2025)
Yes, Stia, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Stia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Podere La Machiusa - Villa with pool
Entire Place • 5 bedrooms
Country house with view+Jacuzzi
Entire Place • 3 bedrooms
Montermoli "The autentic Tuscany", your dream
Entire Place • 4 bedrooms
Detached house with garden
Entire Place • 2 bedrooms
La Macia - Studio one
Entire Place • 1 bedroom
La Scatolaia, villa con giardino e piscina privata
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudio | 1 | $78,369 | 29 | 5.00/5.0 |
| Lapo | 1 | $30,519 | 70 | 4.91/5.0 |
| Stefan | 2 | $29,508 | 114 | 4.97/5.0 |
| Alessandra | 1 | $26,794 | 14 | 5.00/5.0 |
| Roberta | 1 | $26,317 | 19 | 4.68/5.0 |
| Host #426602687 | 1 | $15,439 | 0 | 0.00/5.0 |
| Debora | 1 | $13,202 | 129 | 4.95/5.0 |
| Paola | 1 | $9,719 | 221 | 4.86/5.0 |
| Host #159965541 | 1 | $9,005 | 0 | 0.00/5.0 |
| Rosella | 1 | $8,426 | 45 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stia.
Dive Deeper: Advanced Stia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stia
- The Stia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stia, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.9% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Stia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stia
- The dominant room capacity in Stia is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.7% of the active Airbnb listings in Stia, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stia.
Stia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stia
- The most common guest capacity trend in Stia vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Stia STR market, accounting for 59.1% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stia.
- On average, properties in Stia are equipped to host 4.5 guests.
Stia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stia
- The most common availability pattern in Stia falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stia (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
23.8% of total
2 Nights
7 listings
33.3% of total
3 Nights
2 listings
9.5% of total
7-29 Nights
5 listings
23.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Stia is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Stia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stia.
Stia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
20% of total
Moderate
10 listings
66.7% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Stia
- The prevailing Airbnb cancellation policy trend in Stia is Moderate, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 86.7% of listings offering Flexible or Moderate policies. This suggests guests in Stia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 66.7% market standard in Stia.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stia.
Stia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stia
- The overall average booking lead time for vacation rentals in Stia is 47 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Stia.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Stia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stia (2025)
Amenity Prevalence
Amenity Insights for Stia
- Essential amenities in Stia that guests expect include: Hot water, Heating, Kitchen, Essentials, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hangers, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stia: Hot water, Heating, Kitchen, Essentials, Hair dryer.
- Prioritize adding missing essentials: Kitchen, Essentials, Hair dryer.
- Consider adding popular differentiators like Wifi or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stia to stay competitive.
Stia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stia
- The typical guest profile for Airbnb in Stia consists of a mix of domestic (39%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 38.9% of guests.
- Key international markets include Italy (38.9%) and Germany (20.1%).
- Top languages spoken are English (39.2%) followed by Italian (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |