Sorano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Sorano in 2025? Explore comprehensive Airbnb analytics for Sorano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Sorano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Sorano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sorano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sorano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sorano (2025)
Understanding the monthly revenue variations for Airbnb listings in Sorano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sorano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sorano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,431+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,523 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $356, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sorano
Sorano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sorano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sorano:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sorano
Average Daily Rate (ADR) Airbnb Trends in Sorano (2025)
Effective short term rental pricing strategy in Sorano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sorano typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Sorano
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Airbnb Seasonality Analysis & Trends in Sorano (2025)
Peak Season (August, July, September)
- Revenue averages $1,747 per month
- Occupancy rates average 36.8%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,037 per month
- Occupancy maintains around 24.6%
- Daily rates hold near $155
Low Season (January, February, December)
- Revenue drops to average $705 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $139
Seasonality Insights for Sorano
- The Airbnb seasonality in Sorano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sorano's highest earning potential, with monthly revenues capable of climbing to $2,018, occupancy reaching a high of 44.9%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $556, occupancy could drop to 18.1%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sorano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sorano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sorano (2025)
Exploring the top neighborhoods for short-term rentals in Sorano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center of Sorano | Charming medieval village with narrow streets and ancient architecture. Attracts tourists looking for history and culture in a picturesque setting. | Sorano Castle, San Niccolò Church, Etruscan Ruins of Sorano, Thermal Springs, Pitigliano nearby |
| San Valentino | Serene area with beautiful landscapes and views over the Tuscan countryside. Great for those seeking peace and a connection with nature. | Breathtaking vistas, Hiking trails, Wine tasting, Local farms, Natural hot springs |
| Civita di Bagnoregio | Stunning hilltop town famous for its beautiful views and unique location. It’s known as the 'dying town' and attracts many tourists for day trips. | Civita di Bagnoregio town, Etruscan Museum, Romanesque churches, Scenic hiking trails, Artisan shops |
| Via Cavour | A charming street known for its local shops, restaurants, and cafes, perfect for tourists wanting to experience local Italian culture. | Local cuisine, Artisan shops, Historic buildings, Cafes, Local festivals |
| Sorano's Thermal Baths | Natural thermal baths that attract visitors seeking relaxation and wellness. Highly sought after for their therapeutic properties. | Thermal baths, Spa facilities, Wellness retreats, Nature walks, Outdoor pools |
| Castello di Montorio | A lesser-known yet picturesque castle that offers a unique experience with stunning views and a taste of history. | Ancient castle, Spectacular views, Historical significance, Walking trails, Gardens |
| Parco dei Mostri | Famous monster park in nearby Bomarzo, attracting visitors for its unique sculptures and historic landscape architecture. | Monstrous sculptures, Gardens, Cultural history, Picnic areas, Photography opportunities |
| Lake Bolsena | Beautiful lake in the vicinity offering relaxation, water sports, and picturesque views. Perfect for families and outdoor enthusiasts. | Bolsena town, Swimming, Boating, Cycle paths, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Sorano (2025)
Yes, Sorano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sorano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 40% licensed listings)
Top Performing Airbnb Properties in Sorano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Il Piccione by Interhome
Entire Place • 9 bedrooms
Salvia by Interhome
Entire Place • 3 bedrooms
Tuscan country house with exclusive heated pool
Entire Place • 3 bedrooms
Poggio Bronzino, Montebuono - Sorano (Gr)
Entire Place • 2 bedrooms
Palazzo Palloni: Piano Nobile
Entire Place • 3 bedrooms
Lovely home in villa with garden and pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sorano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sorano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 5 | $80,588 | 15 | 0.86/5.0 |
| Terme Di Sorano Resort | 5 | $49,374 | 32 | 4.34/5.0 |
| Mario | 3 | $37,912 | 95 | 4.93/5.0 |
| Cristina | 3 | $29,055 | 53 | 4.95/5.0 |
| Host #137510446 | 3 | $27,485 | 0 | 0.00/5.0 |
| Andrea | 1 | $24,886 | 57 | 4.91/5.0 |
| Paola | 1 | $24,086 | 96 | 4.98/5.0 |
| Federica | 2 | $23,012 | 46 | 4.58/5.0 |
| Orietta | 2 | $22,436 | 122 | 4.86/5.0 |
| Lucia | 1 | $20,824 | 117 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sorano.
Dive Deeper: Advanced Sorano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sorano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSorano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sorano
- The Sorano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sorano, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Sorano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sorano
- The dominant room capacity in Sorano is 1 bedroom listings, making up 46% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Sorano, indicating a high concentration in these sizes.
Sorano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sorano
- The most common guest capacity trend in Sorano vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sorano STR market, accounting for 49.4% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sorano.
- On average, properties in Sorano are equipped to host 4.2 guests.
Sorano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sorano
- The most common availability pattern in Sorano falls within the 271-366 days range, representing 74.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sorano (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sorano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
28.9% of total
2 Nights
20 listings
24.1% of total
3 Nights
14 listings
16.9% of total
4-6 Nights
7 listings
8.4% of total
7-29 Nights
13 listings
15.7% of total
30+ Nights
5 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Sorano is 1 Night, adopted by 28.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.9% of Sorano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sorano.
Sorano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
7.5% of total
Flexible
27 listings
40.3% of total
Moderate
26 listings
38.8% of total
Strict
9 listings
13.4% of total
Cancellation Policy Insights for Sorano
- The prevailing Airbnb cancellation policy trend in Sorano is Flexible, used by 40.3% of listings.
- The market strongly favors guest-friendly terms, with 79.1% of listings offering Flexible or Moderate policies. This suggests guests in Sorano may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.3% market standard in Sorano.
- Using a Strict policy might deter some guests, as only 13.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sorano.
Sorano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sorano
- The overall average booking lead time for vacation rentals in Sorano is 58 days.
- Guests book furthest in advance for stays during March (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (79 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Sorano.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Sorano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sorano (2025)
Amenity Prevalence
Amenity Insights for Sorano
- Essential amenities in Sorano that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sorano: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sorano to stay competitive.
Sorano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sorano
- The typical guest profile for Airbnb in Sorano consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 32.9% of guests.
- Key international markets include Italy (32.9%) and Germany (18.4%).
- Top languages spoken are English (41.3%) followed by Italian (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sorano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |