Seravezza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Seravezza in 2025? Explore comprehensive Airbnb analytics for Seravezza, Tuscany, Italy to uncover income potential. This 2025 STR market report for Seravezza, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Seravezza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seravezza Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Seravezza Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Seravezza (2025)
Understanding the monthly revenue variations for Airbnb listings in Seravezza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seravezza is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seravezza across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,958+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,216 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,083 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Seravezza
Seravezza Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Seravezza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seravezza:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Seravezza
Average Daily Rate (ADR) Airbnb Trends in Seravezza (2025)
Effective short term rental pricing strategy in Seravezza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seravezza typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Seravezza
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Airbnb Seasonality Analysis & Trends in Seravezza (2025)
Peak Season (August, July, May)
- Revenue averages $3,249 per month
- Occupancy rates average 47.8%
- Daily rates average $197
Shoulder Season
- Revenue averages $1,659 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $190
Low Season (February, March, November)
- Revenue drops to average $872 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $190
Seasonality Insights for Seravezza
- The Airbnb seasonality in Seravezza shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Seravezza's highest earning potential, with monthly revenues capable of climbing to $3,762, occupancy reaching a high of 57.5%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $808, occupancy could drop to 14.6%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seravezza.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Seravezza seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Seravezza (2025)
Exploring the top neighborhoods for short-term rentals in Seravezza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Pietrasanta | Popular beach destination known for its beautiful sandy beaches and vibrant promenade. Attracts families and tourists looking for sun, sea, and beach activities. | Bagno Carlo, Bagno Il Cavallone, Versilia Surf School, Marina di Pietrasanta Beach, Piazza Matteotti |
| Forte dei Marmi | Upscale seaside resort town, famous for its luxury shopping, high-end restaurants, and beautiful beaches. Highly sought-after destination for affluent visitors. | Forte dei Marmi Beach, Carrara Marble Quarries, La Capannina, Shopping on Via Carducci, Fortino |
| Seravezza | Charming town in the heart of Versilia, known for its local culture, historic sites, and proximity to both beach and mountains. Attractive for those looking for a quieter stay. | Palazzo Mediceo, Church of San Lorenzo, Hiking in the Apuan Alps, Local festivals and markets, Artisan workshops |
| Pietrasanta | Culture-rich town famous for its marble sculptures and art galleries. Offers a blend of art, culture, and good dining, attracting art lovers and tourists. | Pietrasanta Cathedral, Museo dei Bozzetti, Various art galleries, Mediterranean cuisine restaurants, Piazza duomo |
| Carrara | Home to the famous Carrara marble quarries, this town attracts visitors interested in art and history. Offers tours and rich cultural experiences. | Carrara Marble Quarries, Museo Civico del Marmo, Hiking trails, Local artisan workshops, Historical architecture |
| Lucca | Historic city close to Seravezza, known for its well-preserved Renaissance walls and beautiful architecture. Popular among tourists for its charm and history. | Guinigi Tower, Piazza dell'Anfiteatro, Lucca's city walls, Basilica di San Frediano, Various local eateries |
| Viareggio | Known for its beaches and carnival, Viareggio offers a vibrant nightlife and is a popular destination for beach lovers and festival-goers. | Viareggio Beach, Carnevale di Viareggio, Darsena di Viareggio, Villa Paolina, Promenade |
| Barga | Historic town in the Serchio Valley, offering stunning views and rich cultural experiences. Perfect for visitors who enjoy nature and history. | Barga Cathedral, Castello di Barga, Scenic viewpoints, Local food festivals, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Seravezza (2025)
Yes, Seravezza, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seravezza to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 50% licensed listings)
Top Performing Airbnb Properties in Seravezza (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Seravezzabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Il Borgo Mediceo: relax near the beach !
Entire Place • N/A
Pet friendly home in Giustagnana with WiFi
Entire Place • 4 bedrooms
Villa Fiumetto - With pool near Forte dei Marmi
Entire Place • 5 bedrooms
Casa di Giò
Entire Place • 3 bedrooms
Forte dei Marmi casa vacanze con parco e piscina
Entire Place • 3 bedrooms
Villa Camellia
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Seravezza (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Seravezza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #23904874 | 4 | $78,518 | 0 | 0.00/5.0 |
| Ma Maison Vacation Rental | 1 | $74,655 | 11 | 4.55/5.0 |
| Novasol | 1 | $71,866 | 5 | 4.60/5.0 |
| Enrica | 2 | $49,538 | 87 | 4.91/5.0 |
| Giovanni | 1 | $48,503 | 49 | 4.88/5.0 |
| Alberto | 2 | $44,306 | 32 | 4.82/5.0 |
| Host #59296220 | 1 | $43,456 | 1 | 0.00/5.0 |
| Angelina | 2 | $40,871 | 83 | 4.84/5.0 |
| Marcela | 1 | $35,050 | 6 | 5.00/5.0 |
| Alessandra - Interhome Group | 2 | $33,194 | 26 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seravezza.
Dive Deeper: Advanced Seravezza STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seravezza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSeravezza Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Seravezza
- The Seravezza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Seravezza, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.6%) offer potential for unique stay experiences.
Seravezza Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Seravezza
- The dominant room capacity in Seravezza is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.9% of the active Airbnb listings in Seravezza, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Seravezza.
Seravezza Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Seravezza
- The most common guest capacity trend in Seravezza vacation rentals is listings accommodating 4 guests (33%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Seravezza STR market, accounting for 48.9% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Seravezza.
- On average, properties in Seravezza are equipped to host 4.7 guests.
Seravezza Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Seravezza
- The most common availability pattern in Seravezza falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Seravezza (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Seravezza Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
19.5% of total
2 Nights
18 listings
22% of total
3 Nights
7 listings
8.5% of total
4-6 Nights
18 listings
22% of total
7-29 Nights
19 listings
23.2% of total
30+ Nights
4 listings
4.9% of total
Key Insights
- The most prevalent minimum stay requirement in Seravezza is 7-29 Nights, adopted by 23.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 23.2% of Seravezza hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seravezza.
Seravezza Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3% of total
Super Strict 60 Days
3 listings
4.5% of total
Flexible
19 listings
28.8% of total
Moderate
25 listings
37.9% of total
Strict
17 listings
25.8% of total
Cancellation Policy Insights for Seravezza
- The prevailing Airbnb cancellation policy trend in Seravezza is Moderate, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (25.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.9% market standard in Seravezza.
- Regularly review your cancellation policy against competitors and market demand shifts in Seravezza.
Seravezza STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Seravezza
- The overall average booking lead time for vacation rentals in Seravezza is 53 days.
- Guests book furthest in advance for stays during November (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Seravezza.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Seravezza averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Seravezza (2025)
Amenity Prevalence
Amenity Insights for Seravezza
- Essential amenities in Seravezza that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Seravezza: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Seravezza to stay competitive.
Seravezza Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Seravezza
- The typical guest profile for Airbnb in Seravezza consists of a mix of domestic (40%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 40.4% of guests.
- Key international markets include Italy (40.4%) and Germany (14.2%).
- Top languages spoken are English (33.8%) followed by Italian (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Seravezza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |