Scarlino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Scarlino in 2025? Explore comprehensive Airbnb analytics for Scarlino, Tuscany, Italy to uncover income potential. This 2025 STR market report for Scarlino, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Scarlino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scarlino Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scarlino Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scarlino (2025)
Understanding the monthly revenue variations for Airbnb listings in Scarlino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scarlino is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scarlino across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,060+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,817 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $464, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scarlino
Scarlino Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scarlino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scarlino:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scarlino
Average Daily Rate (ADR) Airbnb Trends in Scarlino (2025)
Effective short term rental pricing strategy in Scarlino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scarlino typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Scarlino
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Airbnb Seasonality Analysis & Trends in Scarlino (2025)
Peak Season (August, July, June)
- Revenue averages $2,564 per month
- Occupancy rates average 42.2%
- Daily rates average $189
Shoulder Season
- Revenue averages $1,260 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $163
Low Season (January, November, December)
- Revenue drops to average $591 per month
- Occupancy decreases to average 13.7%
- Daily rates adjust to average $147
Seasonality Insights for Scarlino
- The Airbnb seasonality in Scarlino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scarlino's highest earning potential, with monthly revenues capable of climbing to $3,118, occupancy reaching a high of 56.6%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $377, occupancy could drop to 10.0%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scarlino.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scarlino seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scarlino (2025)
Exploring the top neighborhoods for short-term rentals in Scarlino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta Ala | A luxurious beach destination known for its beautiful coastline and upscale resorts. Popular with families and tourists looking for a relaxing vacation by the sea. | Punta Ala Beach, Golf Club Punta Ala, Marina di Punta Ala, Castello di Punta Ala, Bagno Costa Este |
| Cala Violina | Renowned for its stunning natural beauty and pristine beaches, Cala Violina is perfect for travelers seeking tranquility and breathtaking landscapes. | Cala Violina Beach, Bandite di Scarlino Natural Reserve, Tuscany Coast, Scarlino Village, Marina di Scarlino |
| Scarlino Village | A charming medieval village offering a taste of authentic Tuscan life with panoramic views, historic sites, and local dining options. | Medieval Castle of Scarlino, Church of San Martino, Tuscany wine tours, Local trattorias, Artisan shops |
| Follonica | A bustling coastal town with beautiful beaches, water sports, and vibrant nightlife, ideal for families and younger travelers alike. | Follonica Beach, Aquarium of Follonica, Parco Centrale, Local seafood restaurants, Nightclubs |
| Grosseto | A nearby city rich in history and culture, Grosseto is perfect for those looking to explore Tuscany beyond the coast. | Grosseto Cathedral, Medieval Walls, Museo Archeologico, Piazza della Vasca, Tuscany vineyards |
| Castiglione della Pescaia | A picturesque coastal town famous for its castle and beautiful beaches, attracting tourists for both relaxation and historical exploration. | Castiglione Beach, Castello Aragonese, Nature Reserve Diaccia Botrona, Local festivals, Seaside promenades |
| Marina di Grosseto | A popular seaside resort with sandy beaches and a family-friendly atmosphere, ideal for summer vacations. | Marina di Grosseto Beach, Lakes of Grosseto, Cycling trails, Beach clubs, Pine forests |
| Isola del Giglio | A stunning island known for its crystal-clear waters and natural parks, attracting those for boat trips and hiking opportunities. | Giglio Island beaches, Scuba diving spots, Ancient ruins, Hiking trails, Secluded coves |
Understanding Airbnb License Requirements & STR Laws in Scarlino (2025)
Yes, Scarlino, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scarlino to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Scarlino (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scarlinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Campo Valerio
Entire Place • 7 bedrooms
Il Mondanespole by Interhome
Entire Place • 6 bedrooms
3 bedrooms in the woods, with pool - Fountain downstairs
Entire Place • 3 bedrooms
Apartment Follonica and pool 500 metres from sea
Entire Place • 1 bedroom
Two-room flat in Residence - pool and bar
Entire Place • 2 bedrooms
Villa Le Agavi, Scarlino Relax with pool in Sale
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scarlino (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scarlino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 29 | $175,097 | 78 | 0.96/5.0 |
| Massimo | 5 | $147,227 | 59 | 4.53/5.0 |
| Margherita | 6 | $94,506 | 55 | 4.92/5.0 |
| Simone | 1 | $59,210 | 3 | 5.00/5.0 |
| Bianca | 2 | $29,608 | 13 | 2.38/5.0 |
| Roberto | 1 | $28,587 | 7 | 5.00/5.0 |
| Francesca | 1 | $28,153 | 14 | 5.00/5.0 |
| Linda | 1 | $25,462 | 8 | 4.63/5.0 |
| Stefano | 3 | $23,718 | 136 | 4.78/5.0 |
| Tiziana | 3 | $23,687 | 160 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scarlino.
Dive Deeper: Advanced Scarlino STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scarlino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScarlino Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scarlino
- The Scarlino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scarlino, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 25.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 5.5%) offer potential for unique stay experiences.
Scarlino Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scarlino
- The dominant room capacity in Scarlino is 2 bedrooms listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 85.6% of the active Airbnb listings in Scarlino, indicating a high concentration in these sizes.
Scarlino Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scarlino
- The most common guest capacity trend in Scarlino vacation rentals is listings accommodating 4 guests (39.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Scarlino STR market, accounting for 54.8% of listings.
- 24.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scarlino.
- On average, properties in Scarlino are equipped to host 4.4 guests.
Scarlino Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scarlino
- The most common availability pattern in Scarlino falls within the 271-366 days range, representing 82.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Scarlino (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scarlino Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
36.4% of total
2 Nights
14 listings
10.6% of total
3 Nights
18 listings
13.6% of total
4-6 Nights
19 listings
14.4% of total
7-29 Nights
23 listings
17.4% of total
30+ Nights
10 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Scarlino is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Scarlino hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scarlino.
Scarlino Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
11.4% of total
Super Strict 60 Days
5 listings
4.8% of total
Flexible
16 listings
15.2% of total
Moderate
42 listings
40% of total
Strict
30 listings
28.6% of total
Cancellation Policy Insights for Scarlino
- The prevailing Airbnb cancellation policy trend in Scarlino is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (28.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Scarlino.
- Regularly review your cancellation policy against competitors and market demand shifts in Scarlino.
Scarlino STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scarlino
- The overall average booking lead time for vacation rentals in Scarlino is 63 days.
- Guests book furthest in advance for stays during October (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (100 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Scarlino.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Scarlino averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scarlino (2025)
Amenity Prevalence
Amenity Insights for Scarlino
- Essential amenities in Scarlino that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scarlino: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scarlino to stay competitive.
Scarlino Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scarlino
- The typical guest profile for Airbnb in Scarlino consists of a mix of domestic (50%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 50.2% of guests.
- Key international markets include Italy (50.2%) and Germany (19.2%).
- Top languages spoken are English (37.2%) followed by Italian (21.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scarlino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Porto Cervo | 211 | $2,819 | $463.39 | 42% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |