Santa Luce Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Santa Luce in 2025? Explore comprehensive Airbnb analytics for Santa Luce, Tuscany, Italy to uncover income potential. This 2025 STR market report for Santa Luce, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Santa Luce, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Luce Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Luce Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Luce (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Luce is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Luce is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Luce across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,523+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,654 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,262 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $570, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Luce
Santa Luce Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Luce STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Luce:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Luce
Average Daily Rate (ADR) Airbnb Trends in Santa Luce (2025)
Effective short term rental pricing strategy in Santa Luce involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Luce typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Santa Luce
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Airbnb Seasonality Analysis & Trends in Santa Luce (2025)
Peak Season (August, July, October)
- Revenue averages $3,641 per month
- Occupancy rates average 55.3%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,106 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $182
Low Season (January, February, December)
- Revenue drops to average $601 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $194
Seasonality Insights for Santa Luce
- The Airbnb seasonality in Santa Luce shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Luce's highest earning potential, with monthly revenues capable of climbing to $4,283, occupancy reaching a high of 68.9%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $458, occupancy could drop to 14.3%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Luce.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Luce seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Luce (2025)
Exploring the top neighborhoods for short-term rentals in Santa Luce? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castello di Santa Luce | A historical castle offering a uniquestay experience, perfect for guests looking for a romantic getaway or a venue for special events. | Castello di Santa Luce, Local vineyards, Pecchio Nature Reserve, Countryside hiking trails, Scenic views of the hills |
| Santa Luce Village | A charming village with traditional Tuscan architecture attracting tourists who want an authentic Italian experience in a tranquil environment. | Charming local shops, Tuscan eateries, Nearby olive groves, Countryside views, Cultural festivals |
| Casciana Terme | Famous for its thermal spas, this area is perfect for wellness tourism and attracts visitors looking to relax and rejuvenate. | Casciana Terme spas, Thermal baths, Parks and gardens, Historic church buildings, Local markets |
| Volterra | A beautiful Etruscan town filled with history and culture, ideal for guests interested in art, history, and stunning landscapes. | Roman Theatre, Etruscan Museum, Volterra's medieval walls, Piazza dei Priori, Local artisan shops |
| Pisa | While not directly in Santa Luce, its proximity makes it an accessible destination, famous for the Leaning Tower and vibrant student life. | Leaning Tower of Pisa, Pisa Cathedral, Piazza dei Miracoli, Botanical Gardens, Arno River |
| San Miniato | Known for its white truffles and scenic views, it attracts food enthusiasts and those looking for authentic Italian cuisine and culture. | San Miniato's truffle festival, Historic center, Cathedral of San Miniato, Local markets, Countryside landscapes |
| Lucca | A historic city surrounded by well-preserved Renaissance walls, attracting travelers interested in cycling and history. | Lucca's City Walls, Piazza dell'Anfiteatro, Guinigi Tower, Lucca Summer Festival, Cultural events |
| Livorno | A port city with a rich maritime history, known for its seafood and canals, offering a different coastal experience in Tuscany. | Terrazza Mascagni, Medici Fortress, Livorno's canals, Fortezza Nuova, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Santa Luce (2025)
Yes, Santa Luce, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Luce to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Santa Luce (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Lucebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Toscana surrounded by greenery between the sea and hills
Entire Place • 7 bedrooms
Villa with pool,tennis court,village walk distance
Entire Place • 10 bedrooms
Podere San Luigi - a real Tuscan experience
Entire Place • 4 bedrooms
Villa la Lespa with pool
Entire Place • 5 bedrooms
Villa San Martino by Interhome
Entire Place • 6 bedrooms
Raffaello Apt. in the Tuscany Hills ~ Le Fraine
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Luce (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Luce based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giuseppe | 8 | $324,383 | 189 | 4.92/5.0 |
| Giuseppe-Tuscany Holiday Rent | 6 | $170,841 | 131 | 4.76/5.0 |
| Elio | 1 | $137,190 | 24 | 4.79/5.0 |
| Jutta - Interhome Group | 7 | $106,705 | 14 | 1.36/5.0 |
| Tommaso | 8 | $96,425 | 250 | 4.73/5.0 |
| Davide | 1 | $76,686 | 45 | 4.69/5.0 |
| Toscana One Holiday Homes | 3 | $73,052 | 24 | 4.64/5.0 |
| Lucia | 1 | $66,790 | 15 | 4.80/5.0 |
| Sibilla | 6 | $58,250 | 102 | 4.80/5.0 |
| Enrico | 4 | $51,705 | 58 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Luce.
Dive Deeper: Advanced Santa Luce STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Luce. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Luce Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Luce
- The Santa Luce Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Luce, Apartment/Condo properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 32% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 2.0%) offer potential for unique stay experiences.
Santa Luce Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Luce
- The dominant room capacity in Santa Luce is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.0% of the active Airbnb listings in Santa Luce, indicating a high concentration in these sizes.
Santa Luce Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Luce
- The most common guest capacity trend in Santa Luce vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Luce STR market, accounting for 48.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Luce.
- On average, properties in Santa Luce are equipped to host 4.4 guests.
Santa Luce Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Luce
- The most common availability pattern in Santa Luce falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Luce (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Luce Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
23.4% of total
2 Nights
16 listings
17% of total
3 Nights
16 listings
17% of total
4-6 Nights
12 listings
12.8% of total
7-29 Nights
14 listings
14.9% of total
30+ Nights
14 listings
14.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Luce is 1 Night, adopted by 23.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.9%) caters to monthly stays (30+ nights) in Santa Luce, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.4% of Santa Luce hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Luce.
Santa Luce Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
5.1% of total
Super Strict 60 Days
3 listings
3.8% of total
Flexible
24 listings
30.4% of total
Moderate
23 listings
29.1% of total
Strict
25 listings
31.6% of total
Cancellation Policy Insights for Santa Luce
- The prevailing Airbnb cancellation policy trend in Santa Luce is Strict, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (59.5%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.6% market standard in Santa Luce.
- With 31.6% using Strict terms, this is a viable option in Santa Luce, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Luce.
Santa Luce STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Luce
- The overall average booking lead time for vacation rentals in Santa Luce is 67 days.
- Guests book furthest in advance for stays during February (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Santa Luce.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Santa Luce averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Luce (2025)
Amenity Prevalence
Amenity Insights for Santa Luce
- Popular amenities like Kitchen, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Luce to stay competitive.
Santa Luce Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Luce
- The typical guest profile for Airbnb in Santa Luce consists of predominantly international visitors (79%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.7% of guests.
- Key international markets include Germany (28.1%) and Italy (20.7%).
- Top languages spoken are English (39.7%) followed by German (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Luce Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |