San Rocco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in San Rocco in 2025? Explore comprehensive Airbnb analytics for San Rocco, Tuscany, Italy to uncover income potential. This 2025 STR market report for San Rocco, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in San Rocco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Rocco Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Rocco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Rocco (2025)
Understanding the monthly revenue variations for Airbnb listings in San Rocco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Rocco is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Rocco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,662 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,722 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,038, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Rocco
San Rocco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Rocco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Rocco:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Rocco
Average Daily Rate (ADR) Airbnb Trends in San Rocco (2025)
Effective short term rental pricing strategy in San Rocco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Rocco typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $551+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in San Rocco
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Airbnb Seasonality Analysis & Trends in San Rocco (2025)
Peak Season (August, July, May)
- Revenue averages $5,041 per month
- Occupancy rates average 60.7%
- Daily rates average $265
Shoulder Season
- Revenue averages $2,590 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $229
Low Season (January, March, December)
- Revenue drops to average $961 per month
- Occupancy decreases to average 14.7%
- Daily rates adjust to average $187
Seasonality Insights for San Rocco
- The Airbnb seasonality in San Rocco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Rocco's highest earning potential, with monthly revenues capable of climbing to $5,464, occupancy reaching a high of 68.5%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $591, occupancy could drop to 11.7%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Rocco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Rocco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Rocco (2025)
Exploring the top neighborhoods for short-term rentals in San Rocco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Rocco Village | Charming Tuscan village known for its picturesque landscapes and traditional architecture. Great for travelers seeking a quaint, local experience away from the tourist crowds. | San Rocco Church, Local vineyards, Scenic hiking trails, Tuscany countryside, Local markets |
| Castellina | Beautiful hillside location with stunning views of the Chianti region. Popular for wine tours and countryside retreats. | Castellina Wine Estate, Chianti Classico Wine Route, Breathtaking viewpoints, Historic castles, Gastronomic tours |
| Panzano in Chianti | Famous for its wine production and vibrant culinary scene. Attracts food and wine enthusiasts from all over. | Panzano Wine Market, Local trattorias, Wine tasting experiences, Beautiful hiking paths, Historic village charm |
| Greve in Chianti | Main town of the Chianti district, ideal for wine lovers and local culture. Offers a lively square with shops and restaurants. | Piazza Matteotti, Chianti Wine Museum, Tuscany regional cuisine, Artisan shops, Historic buildings |
| Tavarnelle Val di Pesa | Lesser-known gem with rich history and stunning landscapes. Offers a peaceful retreat for travelers looking to relax and explore nature. | Castello di Frontignano, St. Lucia Church, Nature trails, Local vineyards, Traditional festivals |
| Volpaia | An enchanting medieval village perched on a hilltop. Known for its wine and olive oil production, making it a great spot for culinary tourism. | Volpaia Winery, Historic architecture, Stunning landscapes, Local olive oil mills, Quiet ambiance |
| Badia a Passignano | Home to one of the most famous monasteries in Tuscany, this area is rich in history and surrounded by exceptional scenery. | Badia a Passignano Abbey, Wine tasting cellars, Hiking trails through vineyards, Historic ruins, Art workshops |
| Radda in Chianti | This small town is a hub for wine production and offers breathtaking views of the surrounding countryside, attracting tourists and wine lovers alike. | Historic town center, Wine estates, Local festivals, Panoramic viewpoints, Natural parks |
Understanding Airbnb License Requirements & STR Laws in San Rocco (2025)
Yes, San Rocco, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Rocco to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in San Rocco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Roccobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A lovely farm home in Tuscany:Whole house
Entire Place • 7 bedrooms
Villa/apart.s with pool and view
Entire Place • 11 bedrooms
CASA Toscana, view and pool from April to October
Entire Place • 6 bedrooms
Casa Glicine pool April-October and yoga retreats
Entire Place • 5 bedrooms
Modern house with swimming- pool.
Entire Place • 3 bedrooms
Tenuta La Colonna by Interhome
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Rocco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Rocco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbara | 7 | $216,765 | 426 | 4.07/5.0 |
| Marta | 4 | $98,224 | 267 | 4.83/5.0 |
| Jonas - Interhome Group | 2 | $48,696 | 7 | 2.40/5.0 |
| Claudio | 1 | $37,801 | 38 | 4.92/5.0 |
| Alessandra | 1 | $33,263 | 10 | 4.40/5.0 |
| Carmelo | 1 | $31,134 | 23 | 4.83/5.0 |
| Jacopo | 1 | $26,583 | 10 | 5.00/5.0 |
| Patrizia | 1 | $24,068 | 214 | 4.84/5.0 |
| Massimo | 1 | $22,216 | 39 | 4.92/5.0 |
| David | 1 | $18,711 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Rocco.
Dive Deeper: Advanced San Rocco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Rocco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Rocco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Rocco
- The San Rocco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Rocco, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
San Rocco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Rocco
- The dominant room capacity in San Rocco is 5+ bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 52.1% of the active Airbnb listings in San Rocco, indicating a high concentration in these sizes.
- A significant 60.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Rocco.
San Rocco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Rocco
- The most common guest capacity trend in San Rocco vacation rentals is listings accommodating 8+ guests (47.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the San Rocco STR market, accounting for 73.9% of listings.
- 60.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Rocco.
- On average, properties in San Rocco are equipped to host 6.1 guests.
San Rocco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Rocco
- The most common availability pattern in San Rocco falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Rocco (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Rocco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
21.7% of total
2 Nights
4 listings
17.4% of total
3 Nights
7 listings
30.4% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
3 listings
13% of total
30+ Nights
3 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in San Rocco is 3 Nights, adopted by 30.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13%) caters to monthly stays (30+ nights) in San Rocco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 30.4% of San Rocco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Rocco.
San Rocco Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
15.8% of total
Flexible
3 listings
15.8% of total
Moderate
6 listings
31.6% of total
Strict
7 listings
36.8% of total
Cancellation Policy Insights for San Rocco
- The prevailing Airbnb cancellation policy trend in San Rocco is Strict, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (47.4%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.8% market standard in San Rocco.
- With 36.8% using Strict terms, this is a viable option in San Rocco, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Rocco.
San Rocco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Rocco
- The overall average booking lead time for vacation rentals in San Rocco is 114 days.
- Guests book furthest in advance for stays during August (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (149 days avg.) sees the longest lead times, while Spring (86 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (114 days) as a baseline for your pricing and availability strategy in San Rocco.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 149 days) to capture early planners.
- Monitor your own booking lead times against these San Rocco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Rocco (2025)
Amenity Prevalence
Amenity Insights for San Rocco
- Essential amenities in San Rocco that guests expect include: Kitchen, Hot water, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hangers, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Rocco: Kitchen, Hot water, Heating, Wifi.
- Prioritize adding missing essentials: Kitchen, Hot water, Heating, Wifi.
- Consider adding popular differentiators like Washer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Rocco to stay competitive.
San Rocco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Rocco
- The typical guest profile for Airbnb in San Rocco consists of predominantly international visitors (91%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.7% of guests.
- Key international markets include Germany (15.4%) and United States (11.5%).
- Top languages spoken are English (35.5%) followed by Spanish (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Rocco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |