San Miniato Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in San Miniato in 2025? Explore comprehensive Airbnb analytics for San Miniato, Tuscany, Italy to uncover income potential. This 2025 STR market report for San Miniato, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 148 active listings.
Whether you're considering an Airbnb investment in San Miniato, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Miniato Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Miniato Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Miniato (2025)
Understanding the monthly revenue variations for Airbnb listings in San Miniato is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Miniato is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Miniato across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,756+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,327 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,524 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Miniato
San Miniato Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Miniato STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Miniato:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Miniato
Average Daily Rate (ADR) Airbnb Trends in San Miniato (2025)
Effective short term rental pricing strategy in San Miniato involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Miniato typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $424+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in San Miniato
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Airbnb Seasonality Analysis & Trends in San Miniato (2025)
Peak Season (August, July, May)
- Revenue averages $4,183 per month
- Occupancy rates average 52.4%
- Daily rates average $199
Shoulder Season
- Revenue averages $2,592 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,097 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $196
Seasonality Insights for San Miniato
- The Airbnb seasonality in San Miniato shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Miniato's highest earning potential, with monthly revenues capable of climbing to $4,603, occupancy reaching a high of 57.8%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $943, occupancy could drop to 21.9%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Miniato.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Miniato seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Miniato (2025)
Exploring the top neighborhoods for short-term rentals in San Miniato? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of San Miniato, known for its medieval architecture and charming streets. This area attracts tourists interested in history and culture, providing a unique Italian experience. | San Miniato Cathedral, Rocca di Federico II, Piazza della Repubblica, Palazzo Comunale, Museo del Palazzo |
| San Miniato Basso | A more modern area with convenient access to amenities and transportation. It's popular with families and individuals seeking a quieter stay while still being close to historic sites. | Shopping centers, local markets, parks, close proximity to train stations |
| Piazzale Tiziano | A beautiful viewpoint area that offers scenic views of the surrounding hills and valleys. Great for those who enjoy outdoor activities and picturesque landscapes. | Panoramic views of Tuscany, walking trails, open spaces for picnics |
| Fossati | Known for its traditional Tuscan charm, this area offers a combination of rural vida with close connection to the town's amenities. Ideal for guests looking for a rustic experience. | Local vineyards, Olive oil mills, traditional Tuscan homes |
| San Miniato Alto | A hilltop town offering stunning views and a more tranquil atmosphere, ideal for romantic getaways. This area is perfect for travelers seeking peace and natural beauty. | Ancient churches, Vineyards, quiet walking paths |
| Via Della Libertà | A lively neighborhood with many cafés and restaurants, attracting visitors who enjoy a vibrant local culture and access to the culinary delights of Tuscany. | Local eateries, Wine tasting events, Market days |
| Parco G. Marconi | A large public park great for families and outdoor enthusiasts. This area offers green spaces and recreational activities, ideal for hosts looking to attract families. | Playgrounds, Walking trails, Fitness areas |
| Viale della Repubblica | A central street that is bustling with activity, it’s perfect for visitors who want to be at the heart of the town’s social life and cultural activities. | Shops, Cafés, Cultural events and festivals |
Understanding Airbnb License Requirements & STR Laws in San Miniato (2025)
Yes, San Miniato, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Miniato to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in San Miniato (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Miniatobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dimora San Germano 14, Emma Villas
Entire Place • 7 bedrooms
CASA BINI: nature, relax, unique pool, exclusive
Entire Place • 10 bedrooms
Villa Miniato By MMega
Entire Place • 4 bedrooms
Fattoria di Scaletta by Interhome
Entire Place • 10 bedrooms
Lovely house in a scenic and paiceful location
Entire Place • 3 bedrooms
Villa Zara, exclusive villa with private pool in T
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Miniato (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Miniato based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benedetta Amendola | 8 | $378,830 | 408 | 4.70/5.0 |
| Sandra - Interhome Group | 9 | $290,241 | 71 | 4.09/5.0 |
| Emma | 2 | $252,090 | 13 | 2.35/5.0 |
| Casa Bini | 1 | $176,157 | 71 | 4.92/5.0 |
| MMega Homes And Villas | 1 | $158,071 | 27 | 4.89/5.0 |
| Maria Giovanna | 2 | $134,775 | 132 | 4.90/5.0 |
| Lorenzo | 2 | $122,190 | 144 | 4.94/5.0 |
| Cristiana | 7 | $86,750 | 107 | 4.82/5.0 |
| Host #277561664 | 4 | $82,372 | 248 | 4.92/5.0 |
| Michela | 1 | $81,066 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Miniato.
Dive Deeper: Advanced San Miniato STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Miniato. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Miniato Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Miniato
- The San Miniato Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 148 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Miniato, House properties are the most common (41.9%), reflecting the local real estate landscape.
- Houses represent a significant 41.9% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.7%) offer potential for unique stay experiences.
San Miniato Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Miniato
- The dominant room capacity in San Miniato is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.3% of the active Airbnb listings in San Miniato, indicating a high concentration in these sizes.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Miniato.
San Miniato Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Miniato
- The most common guest capacity trend in San Miniato vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the San Miniato STR market, accounting for 47.3% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Miniato.
- On average, properties in San Miniato are equipped to host 4.4 guests.
San Miniato Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Miniato
- The most common availability pattern in San Miniato falls within the 271-366 days range, representing 54.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Miniato (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Miniato Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
27.7% of total
2 Nights
34 listings
24.1% of total
3 Nights
16 listings
11.3% of total
4-6 Nights
20 listings
14.2% of total
7-29 Nights
20 listings
14.2% of total
30+ Nights
12 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in San Miniato is 1 Night, adopted by 27.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.7% of San Miniato hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Miniato.
San Miniato Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
3.8% of total
Super Strict 30 Days
11 listings
8.4% of total
Flexible
46 listings
35.1% of total
Moderate
48 listings
36.6% of total
Strict
21 listings
16% of total
Cancellation Policy Insights for San Miniato
- The prevailing Airbnb cancellation policy trend in San Miniato is Moderate, used by 36.6% of listings.
- The market strongly favors guest-friendly terms, with 71.7% of listings offering Flexible or Moderate policies. This suggests guests in San Miniato may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.6% market standard in San Miniato.
- Regularly review your cancellation policy against competitors and market demand shifts in San Miniato.
San Miniato STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Miniato
- The overall average booking lead time for vacation rentals in San Miniato is 67 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in San Miniato.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these San Miniato averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Miniato (2025)
Amenity Prevalence
Amenity Insights for San Miniato
- Popular amenities like Wifi, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Miniato to stay competitive.
San Miniato Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Miniato
- The typical guest profile for Airbnb in San Miniato consists of predominantly international visitors (85%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.8% of guests.
- Key international markets include Italy (14.8%) and United States (12.9%).
- Top languages spoken are English (41.1%) followed by French (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Miniato Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |