San Giuliano Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in San Giuliano Terme in 2025? Explore comprehensive Airbnb analytics for San Giuliano Terme, Tuscany, Italy to uncover income potential. This 2025 STR market report for San Giuliano Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in San Giuliano Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Giuliano Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Giuliano Terme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Giuliano Terme (2025)
Understanding the monthly revenue variations for Airbnb listings in San Giuliano Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Giuliano Terme is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Giuliano Terme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,120+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,336 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,138 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $454, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Giuliano Terme
San Giuliano Terme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Giuliano Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Giuliano Terme:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Giuliano Terme
Average Daily Rate (ADR) Airbnb Trends in San Giuliano Terme (2025)
Effective short term rental pricing strategy in San Giuliano Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Giuliano Terme typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in San Giuliano Terme
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Airbnb Seasonality Analysis & Trends in San Giuliano Terme (2025)
Peak Season (August, July, May)
- Revenue averages $3,683 per month
- Occupancy rates average 47.9%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,053 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $189
Low Season (January, February, March)
- Revenue drops to average $694 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $182
Seasonality Insights for San Giuliano Terme
- The Airbnb seasonality in San Giuliano Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Giuliano Terme's highest earning potential, with monthly revenues capable of climbing to $4,154, occupancy reaching a high of 54.6%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $646, occupancy could drop to 18.9%, and ADRs may adjust down to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Giuliano Terme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Giuliano Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Giuliano Terme (2025)
Exploring the top neighborhoods for short-term rentals in San Giuliano Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Giuliano Terme City Center | Central location with easy access to services and restaurants. Attracts visitors looking for convenience and proximity to the main attractions in the area. | San Giuliano Terme Spa, Pieve di Santa Maria, Piazza Garibaldi, Local dining spots, Cultural events |
| The Hills of San Giuliano | Beautiful countryside with stunning views, ideal for travelers seeking relaxation and nature. Great for those looking for outdoor activities and scenery. | Nature trails, Agriturismo experiences, Panoramic views, Wine tasting tours, Historic villas |
| Sistiana | Historic area with a serene environment, appealing to visitors looking for a quiet retreat while remaining close to tourist sites. | Villa di Corliano, Ancient ruins, Local markets, Cultural festivals, Hiking paths |
| Riparbella | A charming village with rustic Italian charm, great for guests who want an authentic Tuscan experience. | Local wineries, Artisan shops, Farm-to-table restaurants, Traditional festivals, Beautiful landscapes |
| San Casciano | Famous for its thermal baths and historic architecture, a top choice for wellness tourists. | Thermal baths, Historical churches, Scenic walks, Local cuisine, Art galleries |
| Filettole | A quaint residential area known for its tranquil environment. Good for families or groups needing space. | Parks, Quiet neighborhoods, Family-friendly activities, Cultural heritage sites, Local history |
| Badia di Cava | Exquisite area featuring monastic heritage and stunning nature, suitable for spiritual and nature retreats. | Cava Monastery, Walking paths, Natural parks, Quiet setting, Meditation spots |
| Pontedera | A nearby town known for its cultural activities and public transport links, attracting those who want to explore more of Tuscany. | Museums, Local markets, Cultural activities, Public transport access, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in San Giuliano Terme (2025)
Yes, San Giuliano Terme, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Giuliano Terme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in San Giuliano Terme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Giuliano Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hadrian's Villa Lungomonte
Entire Place • 20 bedrooms
Hadrian's Villa
Entire Place • 16 bedrooms
Peaceful country villa 10 far from Pisa town
Entire Place • 4 bedrooms
Villa Rossa Large Private Pool, WiFi
Entire Place • 7 bedrooms
Villa Kingdom of Tuscany
Entire Place • 4 bedrooms
Superb location! Pisa & Lucca Spacious home & pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Giuliano Terme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Giuliano Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabio | 2 | $445,910 | 50 | 4.92/5.0 |
| Viola | 9 | $159,227 | 107 | 4.84/5.0 |
| Luisa | 3 | $128,668 | 172 | 4.93/5.0 |
| Umberto | 1 | $106,947 | 80 | 4.89/5.0 |
| Richard | 1 | $89,231 | 23 | 4.35/5.0 |
| Holidu | 2 | $76,645 | 9 | 2.00/5.0 |
| Corinna - Interhome Group | 3 | $56,576 | 57 | 3.23/5.0 |
| Claudio | 2 | $56,474 | 70 | 5.00/5.0 |
| Hostly | 2 | $52,832 | 14 | 4.62/5.0 |
| Gianluca | 3 | $42,149 | 12 | 2.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Giuliano Terme.
Dive Deeper: Advanced San Giuliano Terme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Giuliano Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Giuliano Terme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Giuliano Terme
- The San Giuliano Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.9% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Giuliano Terme, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.6%) offer potential for unique stay experiences.
San Giuliano Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Giuliano Terme
- The dominant room capacity in San Giuliano Terme is 2 bedrooms listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.0% of the active Airbnb listings in San Giuliano Terme, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Giuliano Terme.
San Giuliano Terme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Giuliano Terme
- The most common guest capacity trend in San Giuliano Terme vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the San Giuliano Terme STR market, accounting for 45.8% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Giuliano Terme.
- On average, properties in San Giuliano Terme are equipped to host 4.6 guests.
San Giuliano Terme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Giuliano Terme
- The most common availability pattern in San Giuliano Terme falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Giuliano Terme (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Giuliano Terme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
32.3% of total
2 Nights
14 listings
14.6% of total
3 Nights
13 listings
13.5% of total
4-6 Nights
16 listings
16.7% of total
7-29 Nights
11 listings
11.5% of total
30+ Nights
11 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in San Giuliano Terme is 1 Night, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in San Giuliano Terme, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.3% of San Giuliano Terme hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Giuliano Terme.
San Giuliano Terme Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
5.4% of total
Super Strict 60 Days
1 listings
1.1% of total
Flexible
26 listings
28% of total
Moderate
38 listings
40.9% of total
Strict
23 listings
24.7% of total
Cancellation Policy Insights for San Giuliano Terme
- The prevailing Airbnb cancellation policy trend in San Giuliano Terme is Moderate, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (68.9%) and stricter (24.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in San Giuliano Terme.
- Regularly review your cancellation policy against competitors and market demand shifts in San Giuliano Terme.
San Giuliano Terme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Giuliano Terme
- The overall average booking lead time for vacation rentals in San Giuliano Terme is 83 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in San Giuliano Terme.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these San Giuliano Terme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Giuliano Terme (2025)
Amenity Prevalence
Amenity Insights for San Giuliano Terme
- Essential amenities in San Giuliano Terme that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Giuliano Terme: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Giuliano Terme to stay competitive.
San Giuliano Terme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Giuliano Terme
- The typical guest profile for Airbnb in San Giuliano Terme consists of predominantly international visitors (77%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 22.9% of guests.
- Key international markets include Italy (22.9%) and Germany (17.1%).
- Top languages spoken are English (40.9%) followed by German (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Giuliano Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |