Rosignano Marittimo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rosignano Marittimo in 2025? Explore comprehensive Airbnb analytics for Rosignano Marittimo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Rosignano Marittimo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 425 active listings.

Whether you're considering an Airbnb investment in Rosignano Marittimo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rosignano Marittimo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rosignano Marittimo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$160
The average rental revenue earned for an occupied room per day in Rosignano Marittimo.
Occupancy Rate(?)
39.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,136
Typical annual income for an Airbnb listing in Rosignano Marittimo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.4%
Significant decrease (-14.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rosignano Marittimo.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Rosignano Marittimo.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
425
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rosignano Marittimo (2025)

Understanding the monthly revenue variations for Airbnb listings in Rosignano Marittimo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rosignano Marittimo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rosignano Marittimo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,118+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,950 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,061 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $527, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rosignano Marittimo

Rosignano Marittimo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rosignano Marittimo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rosignano Marittimo:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rosignano Marittimo

Average Daily Rate (ADR) Airbnb Trends in Rosignano Marittimo (2025)

Effective short term rental pricing strategy in Rosignano Marittimo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rosignano Marittimo typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $266+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Rosignano Marittimo

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Airbnb Seasonality Analysis & Trends in Rosignano Marittimo (2025)

Peak Season (August, July, June)
  • Revenue averages $2,773 per month
  • Occupancy rates average 49.7%
  • Daily rates average $182
Shoulder Season
  • Revenue averages $1,443 per month
  • Occupancy maintains around 29.0%
  • Daily rates hold near $170
Low Season (January, February, December)
  • Revenue drops to average $782 per month
  • Occupancy decreases to average 17.3%
  • Daily rates adjust to average $165

Seasonality Insights for Rosignano Marittimo

  • The Airbnb seasonality in Rosignano Marittimo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rosignano Marittimo's highest earning potential, with monthly revenues capable of climbing to $3,504, occupancy reaching a high of 63.6%, and ADRs peaking at $185.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $704, occupancy could drop to 14.3%, and ADRs may adjust down to $161.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rosignano Marittimo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rosignano Marittimo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rosignano Marittimo (2025)

Exploring the top neighborhoods for short-term rentals in Rosignano Marittimo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Marina di Castagneto Carducci
Popular beach destination known for its sandy shores and family-friendly atmosphere. It's an ideal spot for visitors looking for a relaxing beach vacation with nearby local amenities.
Castagneto Carducci Beach, Pista Del Mare, Cecina River, Etruscan Coast, Wine Routes of Bolgheri
Rosignano Solvay
Famous for its beautiful beaches and unique white sand, this area attracts many tourists seeking sun and sea, making it a great option for Airbnb hosting.
Calafuria Beach, White Beaches of Rosignano, Cala della Striscia, Parco Archeologico di Rosignano
Castiglioncello
A charming coastal village that is a favorite weekend getaway for Florentines. Its picturesque scenery and vibrant atmosphere make it appealing to vacationers.
Castiglioncello Beaches, Lebanon Castle, Punta Righini, Quercetano Bay
Volterra
A historic town that offers a rich cultural experience and attracts history lovers. Its medieval architecture and artistic heritage draw many weekend visitors.
Volterra Roman Theatre, Piazza dei Priori, Palazzo dei Priori, Pinacoteca e Museo Civico
Bolgheri
Known for its wine production and stunning countryside, Bolgheri attracts tourists interested in wine tours and rural stays.
Bolgheri Vineyards, Cypress Avenue, Castello di Bolgheri, Etruscan Coast
Cecina
Offers diverse activities ranging from beaches to historical sites. It's a convenient location for families and those looking for a more extensive rural experience.
Cecina Beach, Archaeological Park of Roselle, Cecina River Park, Etruscan Ruins
Sassetta
A tranquil small town surrounded by nature, suitable for those looking for a peaceful retreat and nature experiences.
Sassetta Forests, Thermal Springs, Borgo di Sassetta
Castello di Vico
Situated in a picturesque location with stunning views, this area is great for those looking for a rural escape close to nature, ideal for glamping and unique stays.
Vico Castle, Nature Trails, Scenic Views

Understanding Airbnb License Requirements & STR Laws in Rosignano Marittimo (2025)

Yes, Rosignano Marittimo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rosignano Marittimo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 44% licensed listings)

Top Performing Airbnb Properties in Rosignano Marittimo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosignano Marittimobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Castiglioncello - private sea access

Villa Castiglioncello - private sea access

Entire Place • 6 bedrooms

$159,141
Revenue
39.0%
Occupancy
$729.60
Daily Rate
Villa Dada 10, Emma Villas

Villa Dada 10, Emma Villas

Entire Place • 5 bedrooms

$109,320
Revenue
42.2%
Occupancy
$942.14
Daily Rate
Casa  Frontemare with access to the exclusive sea

Casa Frontemare with access to the exclusive sea

Entire Place • 2 bedrooms

$100,758
Revenue
62.0%
Occupancy
$444.93
Daily Rate
[Sea View] Villa Castiglioncello with Pool

[Sea View] Villa Castiglioncello with Pool

Entire Place • 4 bedrooms

$98,418
Revenue
58.6%
Occupancy
$1042.95
Daily Rate
Independent villa with private sea descent

Independent villa with private sea descent

Entire Place • 4 bedrooms

$75,959
Revenue
67.7%
Occupancy
$500.92
Daily Rate
Villa Tenuta Le Case Nuove with pool & garden

Villa Tenuta Le Case Nuove with pool & garden

Entire Place • 7 bedrooms

$68,185
Revenue
39.0%
Occupancy
$609.95
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rosignano Marittimo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rosignano Marittimo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Camilla2$259,899934.93/5.0
Dagmar - Interhome Group13$148,162361.74/5.0
Agenzia Radar17$144,175712.91/5.0
Host #2238142162$130,16300.00/5.0
Erika1$98,418114.64/5.0
Maria-Stella2$90,951152.30/5.0
Valeria2$88,765834.88/5.0
Valentina14$79,219190.97/5.0
Costanza1$75,959404.98/5.0
Federico2$71,322214.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rosignano Marittimo.

Dive Deeper: Advanced Rosignano Marittimo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rosignano Marittimo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rosignano Marittimo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rosignano Marittimo

  • The Rosignano Marittimo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 425 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rosignano Marittimo, Apartment/Condo properties are the most common (65.2%), reflecting the local real estate landscape.
  • Houses represent a significant 26.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 8.2%) offer potential for unique stay experiences.

Rosignano Marittimo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rosignano Marittimo

  • The dominant room capacity in Rosignano Marittimo is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in Rosignano Marittimo, indicating a high concentration in these sizes.

Rosignano Marittimo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rosignano Marittimo

  • The most common guest capacity trend in Rosignano Marittimo vacation rentals is listings accommodating 4 guests (33.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Rosignano Marittimo STR market, accounting for 48.9% of listings.
  • 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rosignano Marittimo.
  • On average, properties in Rosignano Marittimo are equipped to host 4.4 guests.

Rosignano Marittimo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rosignano Marittimo

  • The most common availability pattern in Rosignano Marittimo falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rosignano Marittimo (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rosignano Marittimo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.7%)

1 Night

70 listings

18.7% of total

2 Nights (16.6%)

2 Nights

62 listings

16.6% of total

3 Nights (13.4%)

3 Nights

50 listings

13.4% of total

4-6 Nights (20.3%)

4-6 Nights

76 listings

20.3% of total

7-29 Nights (23%)

7-29 Nights

86 listings

23% of total

30+ Nights (8%)

30+ Nights

30 listings

8% of total

Key Insights

  • The most prevalent minimum stay requirement in Rosignano Marittimo is 7-29 Nights, adopted by 23% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 23% of Rosignano Marittimo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rosignano Marittimo.

Rosignano Marittimo Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

8 listings

2.7% of total

Super Strict 60 Days

5 listings

1.7% of total

Flexible (18.3%)

Flexible

55 listings

18.3% of total

Moderate (45.7%)

Moderate

137 listings

45.7% of total

Strict (31.7%)

Strict

95 listings

31.7% of total

Cancellation Policy Insights for Rosignano Marittimo

  • The prevailing Airbnb cancellation policy trend in Rosignano Marittimo is Moderate, used by 45.7% of listings.
  • There's a relatively balanced mix between guest-friendly (64.0%) and stricter (31.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 45.7% market standard in Rosignano Marittimo.
  • With 31.7% using Strict terms, this is a viable option in Rosignano Marittimo, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rosignano Marittimo.

Rosignano Marittimo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rosignano Marittimo

  • The overall average booking lead time for vacation rentals in Rosignano Marittimo is 61 days.
  • Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Rosignano Marittimo.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
  • Monitor your own booking lead times against these Rosignano Marittimo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rosignano Marittimo (2025)

Amenity Prevalence

Amenity Insights for Rosignano Marittimo

  • Essential amenities in Rosignano Marittimo that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rosignano Marittimo: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rosignano Marittimo to stay competitive.

Rosignano Marittimo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rosignano Marittimo

  • The typical guest profile for Airbnb in Rosignano Marittimo consists of predominantly international visitors (70%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 30.2% of guests.
  • Key international markets include Italy (30.2%) and Germany (25.8%).
  • Top languages spoken are English (37.1%) followed by German (17.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rosignano Marittimo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Portofino68$4,086$454.3544%
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Luni Mare11$3,102$169.5940%
Buonconvento59$3,068$456.7046%
Monterosso al Mare350$2,958$248.2557%
Castelfranco di Sotto47$2,881$294.5438%
Florence9,598$2,833$208.4852%
Riomaggiore640$2,789$196.5757%
Marcialla25$2,788$236.6154%

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