Reggello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Reggello in 2025? Explore comprehensive Airbnb analytics for Reggello, Tuscany, Italy to uncover income potential. This 2025 STR market report for Reggello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 149 active listings.

Whether you're considering an Airbnb investment in Reggello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Reggello Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Reggello Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$275
The average rental revenue earned for an occupied room per day in Reggello.
Occupancy Rate(?)
38.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,673
Typical annual income for an Airbnb listing in Reggello. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.6%
Positive growth (5.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Reggello.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Reggello.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
149
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Reggello (2025)

Understanding the monthly revenue variations for Airbnb listings in Reggello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reggello is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reggello across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,815+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,930 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,417 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Reggello

Reggello Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Reggello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reggello:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Reggello

Average Daily Rate (ADR) Airbnb Trends in Reggello (2025)

Effective short term rental pricing strategy in Reggello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reggello typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $631+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $96 per night.

Average Daily Rate (ADR) Trend by Month in Reggello

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Airbnb Seasonality Analysis & Trends in Reggello (2025)

Peak Season (July, August, September)
  • Revenue averages $4,105 per month
  • Occupancy rates average 46.7%
  • Daily rates average $295
Shoulder Season
  • Revenue averages $2,667 per month
  • Occupancy maintains around 33.2%
  • Daily rates hold near $283
Low Season (January, February, March)
  • Revenue drops to average $1,328 per month
  • Occupancy decreases to average 22.7%
  • Daily rates adjust to average $277

Seasonality Insights for Reggello

  • The Airbnb seasonality in Reggello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Reggello's highest earning potential, with monthly revenues capable of climbing to $4,515, occupancy reaching a high of 49.5%, and ADRs peaking at $300.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $973, occupancy could drop to 19.7%, and ADRs may adjust down to $270.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Reggello.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Reggello seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Reggello (2025)

Exploring the top neighborhoods for short-term rentals in Reggello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Reggello Countryside
Scenic rural area with breathtaking views of the Tuscan hills, ideal for travelers looking for tranquility and authentic Tuscan experiences. Close to vineyards and olive groves, offering visitors a taste of local agriculture.
The Mall Outlet Centre, Villa Medici, Castello di Verdina, Pieve di San Pietro, Nature trails and hiking paths
Tuscany Wine Region
Famous for its vineyards and wine production, this area attracts wine enthusiasts and tourists seeking wine tasting experiences and beautiful landscapes.
Chianti Wine Route, Local vineyards, Wine tasting tours, San Giovanni Battista Church, Charming Tuscan villages
Civic Center of Reggello
The cultural heart of Reggello with shops, restaurants, and local markets. Perfect for tourists who want to experience the daily life of locals while being close to amenities.
Local markets, Piazza della Repubblica, Historical buildings, Restaurants and cafes, Artisan shops
Pratolino Park
Popular for outdoor lovers and families, offering expansive green spaces, hiking trails, and activities for children. Great for those wanting a nature escape near Reggello.
Parco Mediceo di Pratolino, Villa Demidoff, Statue of the Appennine, Nature trails, Picnic areas
Valdarno Region
Known for its scenic beauty and historic towns, Valdarno offers a combination of nature, history, and gastronomy, attracting a diverse range of tourists.
Greve in Chianti, Castellina in Chianti, Historic towns, Local food markets, Outdoor activities
Rufina Wine Region
Attracts visitors for its beautiful landscapes and renowned wines. A great base for exploring vineyards and enjoying tastings.
Vineyards, Wine tasting experiences, Charming villages, Nature walks, Local cuisine
San Donato in Fronzano
A picturesque hamlet offering a peaceful rural setting with traditional Tuscan architecture. Ideal for those looking to escape the hustle and bustle.
Historic churches, Scenic views, Local restaurants, Traditional festivals, Walking paths
Verniano
A small village with stunning views and unique character, perfect for travelers seeking an off-the-beaten-path experience.
Walking trails, Local artisan crafts, Beautiful landscapes, Historical sites, Culinary experiences

Understanding Airbnb License Requirements & STR Laws in Reggello (2025)

Yes, Reggello, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Reggello to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 46% licensed listings)

Top Performing Airbnb Properties in Reggello (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Reggellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Privata "Forre 563 "

Villa Privata "Forre 563 "

Entire Place • 9 bedrooms

$178,564
Revenue
36.0%
Occupancy
$1020.85
Daily Rate
Villa, A/C,saltwater pool,sauna,near Mall outlet

Villa, A/C,saltwater pool,sauna,near Mall outlet

Entire Place • 8 bedrooms

$119,627
Revenue
26.7%
Occupancy
$953.93
Daily Rate
Villa Arianna, your villa in Tuscany

Villa Arianna, your villa in Tuscany

Entire Place • 9 bedrooms

$109,464
Revenue
44.4%
Occupancy
$650.84
Daily Rate
Stunning Villa with Pool, Sauna,Table tennis, sl16

Stunning Villa with Pool, Sauna,Table tennis, sl16

Entire Place • 8 bedrooms

$91,942
Revenue
47.6%
Occupancy
$618.88
Daily Rate
Villa Maria in Fronzano, a privilege in Tuscany

Villa Maria in Fronzano, a privilege in Tuscany

Entire Place • 7 bedrooms

$90,052
Revenue
64.2%
Occupancy
$1145.02
Daily Rate
Country Villa Ostina

Country Villa Ostina

Entire Place • 2 bedrooms

$69,174
Revenue
68.7%
Occupancy
$331.82
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Reggello (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Reggello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Giuseppe-Tuscany Holiday Rent 7$231,399221.38/5.0
Silvia1$178,56485.00/5.0
Alessandra - Interhome Group6$112,478363.81/5.0
Oscar1$109,464304.87/5.0
Susanna7$96,4536314.88/5.0
Tommaso1$90,05295.00/5.0
Violeta Marie3$81,4431244.91/5.0
Novasol2$76,375274.87/5.0
Ilaria3$69,736774.67/5.0
Marcello1$69,174144.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reggello.

Dive Deeper: Advanced Reggello STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reggello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Reggello Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Reggello

  • The Reggello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 149 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Reggello, House properties are the most common (42.3%), reflecting the local real estate landscape.
  • Houses represent a significant 42.3% portion, catering likely to families or larger groups.
  • The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Reggello Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Reggello

  • The dominant room capacity in Reggello is 1 bedroom listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Reggello, indicating a high concentration in these sizes.
  • A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Reggello.

Reggello Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Reggello

  • The most common guest capacity trend in Reggello vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Reggello STR market, accounting for 51.7% of listings.
  • 44.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Reggello.
  • On average, properties in Reggello are equipped to host 5.0 guests.

Reggello Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Reggello

  • The most common availability pattern in Reggello falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Reggello (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Reggello Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.6%)

1 Night

21 listings

17.6% of total

2 Nights (26.1%)

2 Nights

31 listings

26.1% of total

3 Nights (21.8%)

3 Nights

26 listings

21.8% of total

4-6 Nights (17.6%)

4-6 Nights

21 listings

17.6% of total

7-29 Nights (13.4%)

7-29 Nights

16 listings

13.4% of total

30+ Nights (3.4%)

30+ Nights

4 listings

3.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Reggello is 2 Nights, adopted by 26.1% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 26.1% of Reggello hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reggello.

Reggello Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (13.6%)

Super Strict 30 Days

16 listings

13.6% of total

Super Strict 60 Days (7.6%)

Super Strict 60 Days

9 listings

7.6% of total

Flexible (22.9%)

Flexible

27 listings

22.9% of total

Moderate (29.7%)

Moderate

35 listings

29.7% of total

Strict (26.3%)

Strict

31 listings

26.3% of total

Cancellation Policy Insights for Reggello

  • The prevailing Airbnb cancellation policy trend in Reggello is Moderate, used by 29.7% of listings.
  • There's a relatively balanced mix between guest-friendly (52.6%) and stricter (26.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.7% market standard in Reggello.
  • Regularly review your cancellation policy against competitors and market demand shifts in Reggello.

Reggello STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Reggello

  • The overall average booking lead time for vacation rentals in Reggello is 87 days.
  • Guests book furthest in advance for stays during May (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 61 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (106 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Reggello.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 106 days) to capture early planners.
  • Monitor your own booking lead times against these Reggello averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Reggello (2025)

Amenity Prevalence

Amenity Insights for Reggello

  • Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Reggello to stay competitive.

Reggello Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Reggello

  • The typical guest profile for Airbnb in Reggello consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 15.8% of guests.
  • Key international markets include Germany (17%) and Italy (15.8%).
  • Top languages spoken are English (41.5%) followed by French (11.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Reggello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Luni Mare11$3,102$169.5940%
Buonconvento59$3,068$456.7046%
Castelfranco di Sotto47$2,881$294.5438%
Collazzone28$2,839$341.1136%
Florence9,598$2,833$208.4852%
Marcialla25$2,788$236.6154%
Parrano18$2,762$329.9534%
Impruneta131$2,761$237.9345%

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