Rapolano Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Rapolano Terme in 2025? Explore comprehensive Airbnb analytics for Rapolano Terme, Tuscany, Italy to uncover income potential. This 2025 STR market report for Rapolano Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Rapolano Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rapolano Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rapolano Terme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rapolano Terme (2025)
Understanding the monthly revenue variations for Airbnb listings in Rapolano Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rapolano Terme is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rapolano Terme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,944+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,278 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,128 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $524, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rapolano Terme
Rapolano Terme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rapolano Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rapolano Terme:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rapolano Terme
Average Daily Rate (ADR) Airbnb Trends in Rapolano Terme (2025)
Effective short term rental pricing strategy in Rapolano Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rapolano Terme typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Rapolano Terme
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Airbnb Seasonality Analysis & Trends in Rapolano Terme (2025)
Peak Season (August, July, June)
- Revenue averages $2,714 per month
- Occupancy rates average 40.4%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,862 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $1,233 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $176
Seasonality Insights for Rapolano Terme
- The Airbnb seasonality in Rapolano Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rapolano Terme's highest earning potential, with monthly revenues capable of climbing to $3,003, occupancy reaching a high of 48.5%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $996, occupancy could drop to 19.5%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rapolano Terme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rapolano Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rapolano Terme (2025)
Exploring the top neighborhoods for short-term rentals in Rapolano Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Terme di Rapolano | Famous for its natural hot springs and wellness facilities, attracting visitors looking for relaxation and spa experiences. | Terme di Rapolano Spa, San Giovanni thermal baths, Nature trails, Local wineries, Spa treatments |
| Historic Center of Rapolano Terme | Charming small-town atmosphere with historic sites and local Italian culture, perfect for those looking to explore Tuscany's history and beauty. | Chiesa di San Bartolomeo, Museo di Storia Naturale, Local restaurants, Artisan shops, Historic architecture |
| Casciano dei Bagni | Known for its thermal baths and scenic views, this area is popular among tourists seeking tranquility and natural beauty. | Bagno Vignoni, Casciano thermal baths, Walking trails, Beautiful vistas, Local olive oil tasting |
| Montepulciano | A famous wine town known for its Vino Nobile, attracting wine lovers and tourists visiting Tuscany's wine regions. | Piazza Grande, Montepolciano wineries, Historic churches, Wine tastings, Etruscan ruins |
| Pienza | A UNESCO World Heritage site known for its Renaissance architecture and pecorino cheese, drawing in tourists interested in culture and gastronomy. | Pienza Cathedral, Palazzo Piccolomini, Pecorino cheese farms, Scenic landscapes, Charming streets |
| Siena | A historic city rich in medieval architecture and festivals, especially the Palio di Siena, attracting cultural travelers year-round. | Piazza del Campo, Siena Cathedral, Palio di Siena, Museo dell'Opera, Stunning viewpoints |
| Val d'Orcia | A picturesque valley known for its rolling hills and beauty, perfect for those seeking a scenic escape in the heart of Tuscany. | Bagno Vignoni, Castiglione d'Orcia, Wine trails, Charming villages, Nature walks |
| Chianciano Terme | Another spa town famous for its therapeutic mineral waters, drawing health-conscious travelers and those looking to unwind. | Chianciano thermal baths, Terme Sensoriali, Parks and gardens, Healthy cuisine, Relaxation facilities |
Understanding Airbnb License Requirements & STR Laws in Rapolano Terme (2025)
Yes, Rapolano Terme, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rapolano Terme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Rapolano Terme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rapolano Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Stroncoli 16, Emma Villas
Entire Place • 8 bedrooms
Castello delle Serre Private Villa
Entire Place • 3 bedrooms
Villa Il Fornacino
Entire Place • 4 bedrooms
4 bedroom beautiful home in Rapolano Terme SI
Entire Place • 4 bedrooms
Villa La Murata
Entire Place • 5 bedrooms
Castello delle Serre B&B: Pool Cottage/Standard
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rapolano Terme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rapolano Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 3 | $164,722 | 90 | 4.98/5.0 |
| Host #223814216 | 3 | $163,069 | 1 | 0.00/5.0 |
| Marco | 7 | $145,315 | 233 | 4.80/5.0 |
| Nara | 4 | $120,794 | 76 | 4.66/5.0 |
| Holidu | 5 | $119,944 | 53 | 4.85/5.0 |
| Paolo | 6 | $115,204 | 93 | 4.92/5.0 |
| Holidu | 1 | $85,329 | 16 | 4.63/5.0 |
| Novasol | 1 | $67,263 | 11 | 5.00/5.0 |
| Host #18981443 | 7 | $63,040 | 1 | 0.00/5.0 |
| Adriano | 3 | $43,756 | 84 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rapolano Terme.
Dive Deeper: Advanced Rapolano Terme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rapolano Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRapolano Terme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rapolano Terme
- The Rapolano Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rapolano Terme, Apartment/Condo properties are the most common (40.7%), reflecting the local real estate landscape.
- Houses represent a significant 30.8% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.2%) offer potential for unique stay experiences.
Rapolano Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rapolano Terme
- The dominant room capacity in Rapolano Terme is 2 bedrooms listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.6% of the active Airbnb listings in Rapolano Terme, indicating a high concentration in these sizes.
Rapolano Terme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rapolano Terme
- The most common guest capacity trend in Rapolano Terme vacation rentals is listings accommodating 4 guests (24.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rapolano Terme STR market, accounting for 40.7% of listings.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rapolano Terme.
- On average, properties in Rapolano Terme are equipped to host 4.2 guests.
Rapolano Terme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rapolano Terme
- The most common availability pattern in Rapolano Terme falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rapolano Terme (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rapolano Terme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
38.4% of total
2 Nights
21 listings
24.4% of total
3 Nights
5 listings
5.8% of total
4-6 Nights
12 listings
14% of total
7-29 Nights
11 listings
12.8% of total
30+ Nights
4 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rapolano Terme is 1 Night, adopted by 38.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.8%) of the Rapolano Terme Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.4% of Rapolano Terme hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rapolano Terme.
Rapolano Terme Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
4.2% of total
Super Strict 30 Days
1 listings
1.4% of total
Flexible
20 listings
27.8% of total
Moderate
32 listings
44.4% of total
Strict
16 listings
22.2% of total
Cancellation Policy Insights for Rapolano Terme
- The prevailing Airbnb cancellation policy trend in Rapolano Terme is Moderate, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Rapolano Terme may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Rapolano Terme.
- Regularly review your cancellation policy against competitors and market demand shifts in Rapolano Terme.
Rapolano Terme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rapolano Terme
- The overall average booking lead time for vacation rentals in Rapolano Terme is 58 days.
- Guests book furthest in advance for stays during October (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (86 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Rapolano Terme.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Rapolano Terme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rapolano Terme (2025)
Amenity Prevalence
Amenity Insights for Rapolano Terme
- Essential amenities in Rapolano Terme that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rapolano Terme: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rapolano Terme to stay competitive.
Rapolano Terme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rapolano Terme
- The typical guest profile for Airbnb in Rapolano Terme consists of predominantly international visitors (69%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 30.8% of guests.
- Key international markets include Italy (30.8%) and United States (11.1%).
- Top languages spoken are English (39.2%) followed by Italian (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rapolano Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |