Poppi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Poppi in 2025? Explore comprehensive Airbnb analytics for Poppi, Tuscany, Italy to uncover income potential. This 2025 STR market report for Poppi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Poppi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poppi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Poppi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Poppi (2025)
Understanding the monthly revenue variations for Airbnb listings in Poppi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poppi is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poppi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,054+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,402 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,090 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $444, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Poppi
Poppi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Poppi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poppi:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Poppi
Average Daily Rate (ADR) Airbnb Trends in Poppi (2025)
Effective short term rental pricing strategy in Poppi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poppi typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $505+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Poppi
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Airbnb Seasonality Analysis & Trends in Poppi (2025)
Peak Season (August, July, June)
- Revenue averages $3,443 per month
- Occupancy rates average 42.2%
- Daily rates average $218
Shoulder Season
- Revenue averages $2,166 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $215
Low Season (January, February, December)
- Revenue drops to average $946 per month
- Occupancy decreases to average 18.1%
- Daily rates adjust to average $226
Seasonality Insights for Poppi
- The Airbnb seasonality in Poppi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Poppi's highest earning potential, with monthly revenues capable of climbing to $3,795, occupancy reaching a high of 51.5%, and ADRs peaking at $229.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $819, occupancy could drop to 13.7%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poppi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Poppi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Poppi (2025)
Exploring the top neighborhoods for short-term rentals in Poppi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Poppi Castle Area | Historical area surrounding the beautiful Poppi Castle, offering stunning views and rich history. Perfect for tourists looking to explore medieval architecture and local culture. | Poppi Castle, Borgo di Poppi, Pieve di Santa Maria, Parco Nazionale delle Foreste Casentinesi |
| Foreste Casentinesi | An area known for its natural beauty and outdoor activities, attracting nature lovers and hikers. It provides a serene escape from city life. | Foresto di Vallombrosa, Vallombrosa Abbey, hiking trails, wildlife watching |
| Poppi Center | The vibrant center of Poppi, where restaurants, cafes, and shops are easily accessible. Great for guests wanting to experience local life and cuisine. | local shops, restaurants, daily market, café terraces |
| Camaldoli Monastery | A peaceful retreat located in the hills, popular for spiritual tourism and its natural surroundings, attracting visitors interested in tranquility and reflection. | Camaldoli Monastery, Botanical Garden, hiking trails, peaceful landscapes |
| Romena | Quaint village famous for its historical ruins and beautiful landscapes, ideal for tourists looking for off-the-beaten-path experiences. | Romena Castle, beautiful views, nature walks, local dining options |
| Stia | Another charming town nearby, offering a mix of historical charm and natural beauty, perfect for family vacations or romantic getaways. | the Stia Castle, Museo della Campagna, local artisan shops, nearby hiking trails |
| Caprese Michelangelo | Birthplace of the Renaissance artist Michelangelo, a must-visit for art lovers and history enthusiasts. | Casa di Michelangelo, art galleries, historical sites, scenic landscapes |
| Arezzzo Region | The nearby city of Arezzo offers a vibrant local culture with rich history and art, making it perfect for day trips. | Piazza Grande, Arezzo Church of San Francesco, local markets, art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Poppi (2025)
Yes, Poppi, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poppi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Poppi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poppibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Podere Cerretino
Entire Place • 7 bedrooms
Villa for 22 people w/private pool
Entire Place • 12 bedrooms
Podere Bocci Residence in Casentino - Villa Intera
Entire Place • 6 bedrooms
Historic villa in the heart of Casentino
Entire Place • 6 bedrooms
Dream vacation with family or friends....!!
Entire Place • 6 bedrooms
Villa Lux Poppi unique view of Casentino
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Poppi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Poppi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicola | 1 | $98,108 | 48 | 5.00/5.0 |
| Villas In Med | 1 | $98,074 | 5 | 4.80/5.0 |
| Elena | 3 | $81,480 | 82 | 5.00/5.0 |
| Luciana | 1 | $78,365 | 22 | 5.00/5.0 |
| Stefano | 2 | $74,024 | 27 | 4.75/5.0 |
| Sara | 1 | $71,165 | 11 | 5.00/5.0 |
| Petra | 2 | $68,356 | 39 | 4.99/5.0 |
| Lucia | 1 | $58,707 | 13 | 5.00/5.0 |
| Lucrezia | 4 | $56,747 | 209 | 4.95/5.0 |
| Thomas | 1 | $55,805 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poppi.
Dive Deeper: Advanced Poppi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poppi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoppi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Poppi
- The Poppi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Poppi, House properties are the most common (58.9%), reflecting the local real estate landscape.
- Houses represent a significant 58.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.1%) offer potential for unique stay experiences.
Poppi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Poppi
- The dominant room capacity in Poppi is 2 bedrooms listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 61.7% of the active Airbnb listings in Poppi, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Poppi.
Poppi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Poppi
- The most common guest capacity trend in Poppi vacation rentals is listings accommodating 8+ guests (31.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Poppi STR market, accounting for 57.5% of listings.
- 47.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poppi.
- On average, properties in Poppi are equipped to host 5.3 guests.
Poppi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Poppi
- The most common availability pattern in Poppi falls within the 271-366 days range, representing 58.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Poppi (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Poppi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
26.5% of total
2 Nights
20 listings
29.4% of total
3 Nights
5 listings
7.4% of total
4-6 Nights
13 listings
19.1% of total
7-29 Nights
7 listings
10.3% of total
30+ Nights
5 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Poppi is 2 Nights, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.4% of Poppi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poppi.
Poppi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
7.7% of total
Super Strict 30 Days
1 listings
1.5% of total
Flexible
13 listings
20% of total
Moderate
23 listings
35.4% of total
Strict
23 listings
35.4% of total
Cancellation Policy Insights for Poppi
- The prevailing Airbnb cancellation policy trend in Poppi is Moderate, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (35.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.4% market standard in Poppi.
- With 35.4% using Strict terms, this is a viable option in Poppi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Poppi.
Poppi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Poppi
- The overall average booking lead time for vacation rentals in Poppi is 75 days.
- Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Poppi.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Poppi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Poppi (2025)
Amenity Prevalence
Amenity Insights for Poppi
- Essential amenities in Poppi that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Poppi: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Poppi to stay competitive.
Poppi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Poppi
- The typical guest profile for Airbnb in Poppi consists of predominantly international visitors (75%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 24.9% of guests.
- Key international markets include Italy (24.9%) and Germany (14.9%).
- Top languages spoken are English (41.7%) followed by Italian (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Poppi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |