Pienza Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Pienza in 2025? Explore comprehensive Airbnb analytics for Pienza, Tuscany, Italy to uncover income potential. This 2025 STR market report for Pienza, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 162 active listings.
Whether you're considering an Airbnb investment in Pienza, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pienza Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pienza Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pienza (2025)
Understanding the monthly revenue variations for Airbnb listings in Pienza is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pienza is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pienza across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,301+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,462 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,933 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $963, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pienza
Pienza Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pienza STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pienza:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pienza
Average Daily Rate (ADR) Airbnb Trends in Pienza (2025)
Effective short term rental pricing strategy in Pienza involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pienza typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $805+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Pienza
Get Live Pienza Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Pienza (2025)
Peak Season (August, July, May)
- Revenue averages $4,363 per month
- Occupancy rates average 52.3%
- Daily rates average $348
Shoulder Season
- Revenue averages $2,918 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $315
Low Season (January, February, March)
- Revenue drops to average $1,524 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $265
Seasonality Insights for Pienza
- The Airbnb seasonality in Pienza shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pienza's highest earning potential, with monthly revenues capable of climbing to $4,641, occupancy reaching a high of 54.0%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,394, occupancy could drop to 18.3%, and ADRs may adjust down to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pienza.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pienza seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pienza (2025)
Exploring the top neighborhoods for short-term rentals in Pienza? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historical Center | Pienza's charming historical center is a UNESCO World Heritage site, known for its Renaissance architecture and scenic views. It attracts tourists interested in culture, history, and art. | Pienza Cathedral, Palazzo Piccolomini, Via dell'Amore, San Francesco Church, Pienza's Pecorino Cheese |
| Val d'Orcia | This breathtaking valley is famous for its picturesque landscapes, rolling hills, and vineyards. A perfect spot for travelers seeking tranquility and scenic beauty. | Bagno Vignoni, Castiglione d'Orcia, Vignoni Alto, San Quirico d'Orcia, local wineries |
| Monticchiello | A delightful medieval village near Pienza, offering stunning views and a tranquil atmosphere. It's ideal for visitors seeking a peaceful rural experience. | The Fortress of Monticchiello, Local hiking trails, Cultural festivals, Artisan shops, Traditional restaurants |
| San Quirico d'Orcia | A charming village located along the Via Francigena, rich in history and beautiful architecture. Popular with pilgrims and tourists alike. | Horti Leonini, Collegiata dei Santi Quirico e Giulitta, Pieve di San Quirico, Via Francigena path, Local festivals |
| Cappella della Madonna di Vitaleta | This iconic chapel set in the Tuscan countryside symbolizes the beauty of the region and is a popular photography spot. | Madonna di Vitaleta Chapel, Surrounding landscapes, Famous for photography, Scenic hiking paths, Nearby vineyards |
| Pienza Vineyards | The vineyards around Pienza offer wine tours and tastings, attracting wine enthusiasts and tourists eager to explore local wines. | Wine tasting tours, Local wineries, Views of vineyards, Agriturismos, Pecorino cheese production |
| Fattoria La Vialla | A picturesque organic farm and agriturismo in the vicinity of Pienza, offering an authentic Tuscan experience with food and wine. | Farm tours, Wine tasting, Cooking classes, Dining with local produce, Scenic countryside views |
| Castiglione d'Orcia | Another beautiful village nearby, perfect for visitors looking to explore medieval architecture, local culture, and beautiful natural scenery. | Castle of Civitella, San Giovanni d'Asso, Local artisan shops, Cultural events, Breathtaking views |
Understanding Airbnb License Requirements & STR Laws in Pienza (2025)
Yes, Pienza, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pienza to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Pienza (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pienzabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa I Cipressini Tuscany Private luxury pool spa
Entire Place • 5 bedrooms
Villa with garden. Il Giardino del Cardinale.
Entire Place • 4 bedrooms
Villa unesco heritage, Jacuzzi & garden. BB Daria
Entire Place • 4 bedrooms
Fonte Senesi Casale in Val d 'Orcia
Entire Place • 6 bedrooms
Unique view 3 bdr villa with pool & A/C in Pienza
Entire Place • 3 bedrooms
Agriturismo Palazzi del Papa groups and weddings.
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pienza (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pienza based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 7 | $523,864 | 820 | 4.98/5.0 |
| Thiago | 1 | $247,217 | 32 | 4.91/5.0 |
| Semia | 7 | $234,023 | 169 | 4.81/5.0 |
| Laura | 6 | $205,661 | 291 | 4.13/5.0 |
| Sabrina | 3 | $143,145 | 172 | 3.31/5.0 |
| Andrea | 2 | $134,408 | 173 | 4.86/5.0 |
| Agriturismo Fonte Senesi | 1 | $125,094 | 47 | 4.91/5.0 |
| Claudia | 4 | $111,536 | 85 | 4.93/5.0 |
| Nicolo | 4 | $105,994 | 81 | 4.99/5.0 |
| Manuele | 2 | $94,259 | 26 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pienza.
Dive Deeper: Advanced Pienza STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pienza. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPienza Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pienza
- The Pienza Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 162 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pienza, Apartment/Condo properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 22.8% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Pienza Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pienza
- The dominant room capacity in Pienza is 1 bedroom listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.5% of the active Airbnb listings in Pienza, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pienza.
Pienza Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pienza
- The most common guest capacity trend in Pienza vacation rentals is listings accommodating 4 guests (27.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pienza STR market, accounting for 53.1% of listings.
- 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pienza.
- On average, properties in Pienza are equipped to host 4.0 guests.
Pienza Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pienza
- The most common availability pattern in Pienza falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pienza (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pienza Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
18.2% of total
2 Nights
55 listings
35.7% of total
3 Nights
19 listings
12.3% of total
4-6 Nights
17 listings
11% of total
7-29 Nights
9 listings
5.8% of total
30+ Nights
26 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pienza is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in Pienza, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.7% of Pienza hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (35.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pienza.
Pienza Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
7.5% of total
Super Strict 60 Days
7 listings
4.8% of total
Flexible
37 listings
25.3% of total
Moderate
56 listings
38.4% of total
Strict
35 listings
24% of total
Cancellation Policy Insights for Pienza
- The prevailing Airbnb cancellation policy trend in Pienza is Moderate, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (24.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.4% market standard in Pienza.
- Regularly review your cancellation policy against competitors and market demand shifts in Pienza.
Pienza STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pienza
- The overall average booking lead time for vacation rentals in Pienza is 78 days.
- Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Pienza.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Pienza averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pienza (2025)
Amenity Prevalence
Amenity Insights for Pienza
- Essential amenities in Pienza that guests expect include: Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pienza: Wifi, Essentials, Heating.
- Prioritize adding missing essentials: Wifi, Essentials, Heating.
- Consider adding popular differentiators like Hair dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pienza to stay competitive.
Pienza Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pienza
- The typical guest profile for Airbnb in Pienza consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 11.6% of guests.
- Key international markets include United States (35.9%) and Italy (11.6%).
- Top languages spoken are English (49.1%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pienza Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |