Murlo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Murlo in 2025? Explore comprehensive Airbnb analytics for Murlo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Murlo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Murlo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murlo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murlo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murlo (2025)
Understanding the monthly revenue variations for Airbnb listings in Murlo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murlo is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murlo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,089+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murlo
Murlo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murlo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murlo:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murlo
Average Daily Rate (ADR) Airbnb Trends in Murlo (2025)
Effective short term rental pricing strategy in Murlo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murlo typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Murlo
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Airbnb Seasonality Analysis & Trends in Murlo (2025)
Peak Season (September, July, August)
- Revenue averages $3,293 per month
- Occupancy rates average 51.6%
- Daily rates average $201
Shoulder Season
- Revenue averages $1,847 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $186
Low Season (January, February, March)
- Revenue drops to average $542 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $172
Seasonality Insights for Murlo
- The Airbnb seasonality in Murlo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murlo's highest earning potential, with monthly revenues capable of climbing to $3,381, occupancy reaching a high of 56.9%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $472, occupancy could drop to 12.2%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murlo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murlo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murlo (2025)
Exploring the top neighborhoods for short-term rentals in Murlo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murlo Historic Center | Charming medieval village atmosphere with beautiful architecture and rich history. Attracts tourists looking for an authentic Tuscan experience in a tranquil setting. | San Bartolomeo Church, Castello di Murlo, Local festivals and events, Scenic countryside walks, Tuscan cuisine |
| Pieve a Rigo | A serene location surrounded by lush greenery and vineyards, perfect for those seeking tranquility and relaxation. Ideal for nature lovers and wine enthusiasts. | Vineyards and wineries, Nature trails, Panoramic views of Tuscany, Local farms, Agriturismo experiences |
| Bagni di Petriolo | Known for its thermal springs, this area attracts visitors looking for wellness and relaxation through spa experiences and natural hot springs. | Thermal baths, Nature walks, Relaxation spas, Local gastronomy, Historical landmarks |
| Castelnuovo Berardenga | A picturesque town with stunning landscapes and rich history. Great for those interested in wine tours and cultural exploration. | Wine tours, Local art galleries, Historical sites, Villas and countryside, Culinary experiences |
| Monteroni d'Arbia | A small town with easy access to both urban amenities and rural attractions, perfect for families and tourists exploring the surrounding area. | Local markets, Historical sites, Parks and playgrounds, Culinary classes, Cultural events |
| Asciano | A beautiful town recognized for its scenic landscapes and Etruscan heritage, appealing to tourists interested in history and nature. | Etruscan archaeological areas, Beautiful countryside, Local festivals, Art museums, Culinary experiences |
| Siena | Nearby world-renowned city famous for its medieval architecture and festivals. Attracts a high number of tourists year-round. | Piazza del Campo, Siena Cathedral, Palio di Siena, Local restaurants, Art museums |
| San Giovanni d'Asso | Known for its truffle festivals and rich agricultural tradition, attracting food lovers and culinary tourists. | Truffle hunting experiences, Local markets, Historical landmarks, Nature trails, Culinary festivals |
Understanding Airbnb License Requirements & STR Laws in Murlo (2025)
Yes, Murlo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murlo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Murlo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murlobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wp Relais Pompana Etruscan Villas
Entire Place • 5 bedrooms
Pompana Rustic Charm Casale
Entire Place • 2 bedrooms
Farmhouse in Tuscany with pool and great views
Entire Place • 2 bedrooms
Wp Relais Etruscan House
Entire Place • 3 bedrooms
Elegant farmhouse Siena
Entire Place • 3 bedrooms
Villa near Siena with a beautiful swimming pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murlo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murlo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wp Relais | 3 | $173,242 | 60 | 4.91/5.0 |
| Tenuta | 7 | $168,410 | 158 | 4.90/5.0 |
| Eloise | 7 | $162,152 | 331 | 4.90/5.0 |
| Luana | 4 | $78,639 | 35 | 3.65/5.0 |
| Michela | 3 | $76,436 | 397 | 4.97/5.0 |
| Italy D'Elite | 2 | $33,396 | 19 | 2.42/5.0 |
| Holidu | 1 | $33,003 | 4 | 4.50/5.0 |
| Giulia | 1 | $23,523 | 15 | 5.00/5.0 |
| Novasol | 1 | $22,238 | 9 | 4.56/5.0 |
| Silvia | 1 | $19,819 | 15 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murlo.
Dive Deeper: Advanced Murlo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murlo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurlo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murlo
- The Murlo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murlo, House properties are the most common (35%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
Murlo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murlo
- The dominant room capacity in Murlo is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Murlo, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murlo.
Murlo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murlo
- The most common guest capacity trend in Murlo vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Murlo STR market, accounting for 48.3% of listings.
- 28.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murlo.
- On average, properties in Murlo are equipped to host 4.3 guests.
Murlo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murlo
- The most common availability pattern in Murlo falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murlo (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murlo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
22% of total
2 Nights
18 listings
30.5% of total
3 Nights
12 listings
20.3% of total
4-6 Nights
8 listings
13.6% of total
7-29 Nights
3 listings
5.1% of total
30+ Nights
5 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Murlo is 2 Nights, adopted by 30.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.5% of Murlo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murlo.
Murlo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
7.4% of total
Super Strict 60 Days
1 listings
1.9% of total
Flexible
17 listings
31.5% of total
Moderate
9 listings
16.7% of total
Strict
23 listings
42.6% of total
Cancellation Policy Insights for Murlo
- The prevailing Airbnb cancellation policy trend in Murlo is Strict, used by 42.6% of listings.
- There's a relatively balanced mix between guest-friendly (48.2%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.6% market standard in Murlo.
- With 42.6% using Strict terms, this is a viable option in Murlo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Murlo.
Murlo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murlo
- The overall average booking lead time for vacation rentals in Murlo is 70 days.
- Guests book furthest in advance for stays during February (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Murlo.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Murlo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murlo (2025)
Amenity Prevalence
Amenity Insights for Murlo
- Essential amenities in Murlo that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murlo: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murlo to stay competitive.
Murlo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murlo
- The typical guest profile for Airbnb in Murlo consists of predominantly international visitors (85%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 15.0% of guests.
- Key international markets include United States (18.6%) and Italy (15%).
- Top languages spoken are English (40.1%) followed by French (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murlo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |