Monticiano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Monticiano in 2025? Explore comprehensive Airbnb analytics for Monticiano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Monticiano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Monticiano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monticiano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monticiano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monticiano (2025)
Understanding the monthly revenue variations for Airbnb listings in Monticiano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monticiano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monticiano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,200+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,261 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $625, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monticiano
Monticiano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monticiano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monticiano:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monticiano
Average Daily Rate (ADR) Airbnb Trends in Monticiano (2025)
Effective short term rental pricing strategy in Monticiano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monticiano typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Monticiano
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Airbnb Seasonality Analysis & Trends in Monticiano (2025)
Peak Season (August, July, September)
- Revenue averages $4,243 per month
- Occupancy rates average 53.5%
- Daily rates average $265
Shoulder Season
- Revenue averages $1,571 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $265
Low Season (January, February, December)
- Revenue drops to average $879 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $259
Seasonality Insights for Monticiano
- The Airbnb seasonality in Monticiano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monticiano's highest earning potential, with monthly revenues capable of climbing to $4,814, occupancy reaching a high of 62.9%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $717, occupancy could drop to 22.1%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monticiano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monticiano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monticiano (2025)
Exploring the top neighborhoods for short-term rentals in Monticiano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monticiano Center | The heart of Monticiano with charming medieval architecture, restaurants, and shops. Ideal for visitors wanting to experience authentic Tuscany. | Pieve di San Giovanni Battista, Museo della civiltà contadina, Local trattorias, Scenic views of the countryside |
| Casciano | A peaceful village surrounded by nature, perfect for those seeking tranquility and a rural experience in Tuscany. | Casciano in Val di Pesa, Wine tasting tours, Hiking trails, Ancient ruins |
| Castello di Monticiano | Historic castle providing unique experiences and great views of the surrounding landscape, appealing to history buffs and romantics. | Castello di Monticiano, Panoramic views, Historical significance, Nature walks |
| Val di Merse | A beautiful valley ideal for outdoor activities such as hiking and biking, attracting nature lovers and adventure seekers. | Hiking trails, Biking routes, Natural parks, Wildlife spotting |
| Siena nearby | Located close to Siena, this area benefits from the city's attractions while offering a quieter retreat. | Piazza del Campo, Siena Cathedral, Annual Palio, Local markets |
| Bagni di San Filippo | Famous for its hot springs, attracting wellness tourists and those seeking relaxation and natural beauty. | Natural hot springs, Thermal baths, Relaxing spa experiences |
| Montalcino | Renowned for its Brunello wine production, perfect for wine enthusiasts and those interested in vineyard tours. | Brunello wineries, Beautiful vineyards, Wine tasting events, Historical town center |
| San Galgano Abbey | A stunning ruined abbey that draws visitors for its architectural beauty and tranquil surroundings, great for photography and exploration. | San Galgano Abbey, Eremo di Montesiepi, Historical significance, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Monticiano (2025)
Yes, Monticiano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monticiano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Monticiano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monticianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Ferraia
Entire Place • 14 bedrooms
Relax in the countryside of Siena
Entire Place • 3 bedrooms
Stunning home in Monticiano with WiFi
Entire Place • 4 bedrooms
Villa Renata in Siena countryside
Entire Place • 3 bedrooms
TuscanView Near Siena and SPA With Terrace/Park
Entire Place • 3 bedrooms
Relax near the Tuscan Spa Petriolo Siena
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monticiano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monticiano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 1 | $245,859 | 3 | 5.00/5.0 |
| Villa Xavante | 4 | $78,291 | 168 | 4.96/5.0 |
| Diana | 4 | $57,005 | 20 | 4.70/5.0 |
| Luana | 4 | $43,356 | 36 | 3.43/5.0 |
| Michele Fignani - Affittibrevi | 1 | $42,919 | 30 | 4.83/5.0 |
| Novasol | 1 | $40,828 | 6 | 4.00/5.0 |
| Az. Agr. Apiari Del Santo Di F | 2 | $36,288 | 51 | 5.00/5.0 |
| Lisa - Interhome Group | 3 | $33,052 | 17 | 4.13/5.0 |
| Renata | 1 | $32,868 | 11 | 5.00/5.0 |
| Massimo | 1 | $30,000 | 22 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monticiano.
Dive Deeper: Advanced Monticiano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monticiano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonticiano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monticiano
- The Monticiano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monticiano, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Monticiano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monticiano
- The dominant room capacity in Monticiano is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Monticiano, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monticiano.
Monticiano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monticiano
- The most common guest capacity trend in Monticiano vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Monticiano STR market, accounting for 45.2% of listings.
- 35.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monticiano.
- On average, properties in Monticiano are equipped to host 4.7 guests.
Monticiano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monticiano
- The most common availability pattern in Monticiano falls within the 271-366 days range, representing 59.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monticiano (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monticiano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
20.5% of total
2 Nights
9 listings
23.1% of total
3 Nights
8 listings
20.5% of total
4-6 Nights
7 listings
17.9% of total
7-29 Nights
4 listings
10.3% of total
30+ Nights
3 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Monticiano is 2 Nights, adopted by 23.1% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 23.1% of Monticiano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monticiano.
Monticiano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
16.7% of total
Super Strict 60 Days
2 listings
5.6% of total
Flexible
9 listings
25% of total
Moderate
8 listings
22.2% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Monticiano
- The prevailing Airbnb cancellation policy trend in Monticiano is Strict, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (47.2%) and stricter (30.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.6% market standard in Monticiano.
- With 30.6% using Strict terms, this is a viable option in Monticiano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Monticiano.
Monticiano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monticiano
- The overall average booking lead time for vacation rentals in Monticiano is 109 days.
- Guests book furthest in advance for stays during February (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 67 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (95 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (109 days) as a baseline for your pricing and availability strategy in Monticiano.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Monticiano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monticiano (2025)
Amenity Prevalence
Amenity Insights for Monticiano
- Essential amenities in Monticiano that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monticiano: Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monticiano to stay competitive.
Monticiano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monticiano
- The typical guest profile for Airbnb in Monticiano consists of predominantly international visitors (83%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.4% of guests.
- Key international markets include Germany (22.1%) and Italy (17.4%).
- Top languages spoken are English (39.4%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monticiano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |