Montecatini Val di Cecina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Montecatini Val di Cecina in 2025? Explore comprehensive Airbnb analytics for Montecatini Val di Cecina, Tuscany, Italy to uncover income potential. This 2025 STR market report for Montecatini Val di Cecina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.

Whether you're considering an Airbnb investment in Montecatini Val di Cecina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montecatini Val di Cecina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Montecatini Val di Cecina Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$241
The average rental revenue earned for an occupied room per day in Montecatini Val di Cecina.
Occupancy Rate(?)
42.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$18,451
Typical annual income for an Airbnb listing in Montecatini Val di Cecina. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.4%
Strong growth (15.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Montecatini Val di Cecina.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Montecatini Val di Cecina.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
107
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Montecatini Val di Cecina (2025)

Understanding the monthly revenue variations for Airbnb listings in Montecatini Val di Cecina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montecatini Val di Cecina is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montecatini Val di Cecina across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,694+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,548 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,200 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montecatini Val di Cecina

Montecatini Val di Cecina Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Montecatini Val di Cecina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montecatini Val di Cecina:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montecatini Val di Cecina

Average Daily Rate (ADR) Airbnb Trends in Montecatini Val di Cecina (2025)

Effective short term rental pricing strategy in Montecatini Val di Cecina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montecatini Val di Cecina typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $578+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Montecatini Val di Cecina

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Airbnb Seasonality Analysis & Trends in Montecatini Val di Cecina (2025)

Peak Season (July, August, May)
  • Revenue averages $3,569 per month
  • Occupancy rates average 50.5%
  • Daily rates average $229
Shoulder Season
  • Revenue averages $2,186 per month
  • Occupancy maintains around 28.7%
  • Daily rates hold near $222
Low Season (January, February, November)
  • Revenue drops to average $1,388 per month
  • Occupancy decreases to average 18.1%
  • Daily rates adjust to average $228

Seasonality Insights for Montecatini Val di Cecina

  • The Airbnb seasonality in Montecatini Val di Cecina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Montecatini Val di Cecina's highest earning potential, with monthly revenues capable of climbing to $3,833, occupancy reaching a high of 60.0%, and ADRs peaking at $231.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,073, occupancy could drop to 11.6%, and ADRs may adjust down to $207.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montecatini Val di Cecina.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Montecatini Val di Cecina seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Montecatini Val di Cecina (2025)

Exploring the top neighborhoods for short-term rentals in Montecatini Val di Cecina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Montecatini Terme
Famous for its thermal baths and health spas, making it a popular destination for wellness tourists. Ideal for those seeking relaxation and rejuvenation in a charming Tuscan town.
Terme di Montecatini, Parco delle Terme, Piazza del Popolo, Montecatini Alto, Thermal Park, Museo del Granducato di Toscana
Volterra
A historic hilltop town known for its Etruscan history and stunning medieval architecture. This location attracts history enthusiasts and tourists looking for cultural experiences.
Etruscan Guarnacci Museum, Roman Theatre, Volterra's Cathedral, Palazzo dei Priori, Museo di San Francesco, cultural festivals
Casciana Terme
Renowned for its thermal baths and beautiful countryside, providing a quiet retreat for those wanting a peaceful getaway that enhances health and wellness.
Casciana Terme Spa, Piazza Garibaldi, Castello di Lari, Scenic hiking trails, Local wine tasting tours
Pomarance
A picturesque village surrounded by the rolling hills of Tuscany, it's appealing to nature lovers and those who appreciate rural tourism.
Museo della Geotermia, Fossil Museum, Chiesa di San Giovanni Battista, Nearby hiking paths, Local agricultural products
San Gimignano
A UNESCO World Heritage site famous for its medieval towers and rich art history. Highly visited by tourists, making it a lucrative Airbnb spot.
San Gimignano 1300 Museum, Collegiata di Santa Maria Assunta, Torre Grossa, Local wine estates, Gelateria Dondoli
Siena
Known for its medieval cityscape and the Palio horse race, Siena attracts many visitors year-round, making it a hotspot for Airbnb hosts.
Piazza del Campo, Siena Cathedral, Palazzo Pubblico, Il Duomo, Museo dell'Opera Metropolitana
Pisa
Famous for its iconic Leaning Tower, Pisa sees a constant flow of tourists and is a great location for short-term rentals.
Leaning Tower of Pisa, Pisa Cathedral, Piazza dei Miracoli, Baptistery, Museo delle Sinopie
Lucca
A charming walled city with beautiful architecture and a vibrant cultural scene. Popular among families and couples for weekend getaways.
Lucca's city walls, Puccini Museum, Cathedral of San Martino, Palazzo Pfanner, Local festivals and events

Understanding Airbnb License Requirements & STR Laws in Montecatini Val di Cecina (2025)

Yes, Montecatini Val di Cecina, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montecatini Val di Cecina to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 62% licensed listings)

Top Performing Airbnb Properties in Montecatini Val di Cecina (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montecatini Val di Cecinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Torre dei Belforti

Torre dei Belforti

Entire Place • 3 bedrooms

$105,242
Revenue
46.0%
Occupancy
$709.95
Daily Rate
Beautiful private villa in the heart of Tuscany.

Beautiful private villa in the heart of Tuscany.

Entire Place • 4 bedrooms

$100,227
Revenue
61.4%
Occupancy
$485.12
Daily Rate
Charming villa w/private pool and vineyard views

Charming villa w/private pool and vineyard views

Entire Place • 5 bedrooms

$95,155
Revenue
36.1%
Occupancy
$486.28
Daily Rate
Tenuta Tegolaia

Tenuta Tegolaia

Entire Place • 5 bedrooms

$83,428
Revenue
51.2%
Occupancy
$408.20
Daily Rate
La Berretta

La Berretta

Entire Place • 8 bedrooms

$78,354
Revenue
29.4%
Occupancy
$1731.92
Daily Rate
Villa Fonteintanata | Tuscan Countryside Retreat

Villa Fonteintanata | Tuscan Countryside Retreat

Entire Place • 3 bedrooms

$72,972
Revenue
40.8%
Occupancy
$464.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Montecatini Val di Cecina (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Montecatini Val di Cecina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Castello Di Querceto8$152,383734.70/5.0
Luca4$139,4461504.87/5.0
Susi3$126,73694.89/5.0
Villas In Med2$102,519102.44/5.0
Pasquale1$100,227244.67/5.0
Ryann6$84,886614.86/5.0
Tommaso1$83,428135.00/5.0
Saskia1$78,35435.00/5.0
Nicolò1$72,972734.79/5.0
Matthias1$70,885144.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montecatini Val di Cecina.

Dive Deeper: Advanced Montecatini Val di Cecina STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montecatini Val di Cecina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montecatini Val di Cecina Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montecatini Val di Cecina

  • The Montecatini Val di Cecina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 107 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montecatini Val di Cecina, Apartment/Condo properties are the most common (43%), reflecting the local real estate landscape.
  • Houses represent a significant 42.1% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 2.8%) offer potential for unique stay experiences.

Montecatini Val di Cecina Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montecatini Val di Cecina

  • The dominant room capacity in Montecatini Val di Cecina is 2 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 65.4% of the active Airbnb listings in Montecatini Val di Cecina, indicating a high concentration in these sizes.
  • A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montecatini Val di Cecina.

Montecatini Val di Cecina Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montecatini Val di Cecina

  • The most common guest capacity trend in Montecatini Val di Cecina vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Montecatini Val di Cecina STR market, accounting for 47.7% of listings.
  • 43.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montecatini Val di Cecina.
  • On average, properties in Montecatini Val di Cecina are equipped to host 4.8 guests.

Montecatini Val di Cecina Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montecatini Val di Cecina

  • The most common availability pattern in Montecatini Val di Cecina falls within the 271-366 days range, representing 59.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Montecatini Val di Cecina (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Montecatini Val di Cecina Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.8%)

1 Night

22 listings

21.8% of total

2 Nights (14.9%)

2 Nights

15 listings

14.9% of total

3 Nights (18.8%)

3 Nights

19 listings

18.8% of total

4-6 Nights (21.8%)

4-6 Nights

22 listings

21.8% of total

7-29 Nights (19.8%)

7-29 Nights

20 listings

19.8% of total

30+ Nights (3%)

30+ Nights

3 listings

3% of total

Key Insights

  • The most prevalent minimum stay requirement in Montecatini Val di Cecina is 1 Night, adopted by 21.8% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 21.8% of Montecatini Val di Cecina hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montecatini Val di Cecina.

Montecatini Val di Cecina Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (18.3%)

Super Strict 30 Days

17 listings

18.3% of total

Super Strict 60 Days (9.7%)

Super Strict 60 Days

9 listings

9.7% of total

Flexible (17.2%)

Flexible

16 listings

17.2% of total

Moderate (38.7%)

Moderate

36 listings

38.7% of total

Strict (16.1%)

Strict

15 listings

16.1% of total

Cancellation Policy Insights for Montecatini Val di Cecina

  • The prevailing Airbnb cancellation policy trend in Montecatini Val di Cecina is Moderate, used by 38.7% of listings.
  • There's a relatively balanced mix between guest-friendly (55.9%) and stricter (16.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.7% market standard in Montecatini Val di Cecina.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montecatini Val di Cecina.

Montecatini Val di Cecina STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Montecatini Val di Cecina

  • The overall average booking lead time for vacation rentals in Montecatini Val di Cecina is 93 days.
  • Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Montecatini Val di Cecina.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Montecatini Val di Cecina averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Montecatini Val di Cecina (2025)

Amenity Prevalence

Amenity Insights for Montecatini Val di Cecina

  • Popular amenities like Kitchen, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Montecatini Val di Cecina to stay competitive.

Montecatini Val di Cecina Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montecatini Val di Cecina

  • The typical guest profile for Airbnb in Montecatini Val di Cecina consists of predominantly international visitors (87%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 13.2% of guests.
  • Key international markets include Germany (22.2%) and Italy (13.2%).
  • Top languages spoken are English (40%) followed by German (16.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Montecatini Val di Cecina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Portofino68$4,086$454.3544%
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Luni Mare11$3,102$169.5940%
Buonconvento59$3,068$456.7046%
Monterosso al Mare350$2,958$248.2557%
Castelfranco di Sotto47$2,881$294.5438%
Florence9,598$2,833$208.4852%
Riomaggiore640$2,789$196.5757%
Marcialla25$2,788$236.6154%

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