Montecatini Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Montecatini Terme in 2025? Explore comprehensive Airbnb analytics for Montecatini Terme, Tuscany, Italy to uncover income potential. This 2025 STR market report for Montecatini Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 149 active listings.
Whether you're considering an Airbnb investment in Montecatini Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montecatini Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montecatini Terme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montecatini Terme (2025)
Understanding the monthly revenue variations for Airbnb listings in Montecatini Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montecatini Terme is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montecatini Terme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,439 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,355 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montecatini Terme
Montecatini Terme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montecatini Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montecatini Terme:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montecatini Terme
Average Daily Rate (ADR) Airbnb Trends in Montecatini Terme (2025)
Effective short term rental pricing strategy in Montecatini Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montecatini Terme typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $445+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Montecatini Terme
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Airbnb Seasonality Analysis & Trends in Montecatini Terme (2025)
Peak Season (June, July, May)
- Revenue averages $3,047 per month
- Occupancy rates average 43.5%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,080 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,160 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $190
Seasonality Insights for Montecatini Terme
- The Airbnb seasonality in Montecatini Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montecatini Terme's highest earning potential, with monthly revenues capable of climbing to $3,307, occupancy reaching a high of 51.1%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,056, occupancy could drop to 25.1%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montecatini Terme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montecatini Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montecatini Terme (2025)
Exploring the top neighborhoods for short-term rentals in Montecatini Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montecatini Centro | The heart of Montecatini Terme, featuring vibrant cafes, shops, and close proximity to the healing thermal baths. Perfect for tourists seeking relaxation and leisure. | Terme Tettuccio, Piazza del Popolo, Montecatini Alto, Teatro Verdi, Parco delle Terme |
| Montecatini Alto | A charming hilltop village offering stunning panoramic views and a quieter atmosphere. Ideal for visitors looking for a more authentic Tuscan experience. | Montecatini Alto funicular, Castello di Montecatini, local restaurants, hiking trails, historic architecture |
| Thermal Spas | Famous for its therapeutic waters, the numerous thermal baths attract visitors from all over Europe. A lucrative area for hosting wellness retreats. | Terme Excelsior, Terme Leopoldine, Bagni di Montecatini, spa treatments, wellness services |
| Viale Verdi | A lively street known for its shopping and dining options, this area is great for tourists who want to explore the local culture and cuisine. | Shops and boutiques, Cafes, Restaurants, Local markets, Entertainment venues |
| Piazza Giuseppe Verdi | A central square that serves as a hub of activity, making it an attractive spot for short-term rentals. | Live music performances, Cafes, Cultural events, Market days, Art exhibitions |
| Local Vineyards | Surrounding Montecatini, these vineyards offer unique wine-tasting experiences and culinary tourism that appeals to a wide range of visitors. | Wine tours, Tastings, Vineyard tours, Local festivals, Culinary experiences |
| Natural Parks | The nearby natural parks provide hiking and biking opportunities, capturing the interest of nature enthusiasts and adventure tourists. | Parco di villa Regina, Basilica di Montecatini, Hiking trails, Scenic views, Wildlife |
| Near Florence | Situated conveniently between Florence and Lucca, it’s an attractive option for tourists who want easy access to two major cities while enjoying the serenity of Montecatini Terme. | Easy train access to Florence, Cultural day trips, Shopping excursions, Historical landmarks, Culinary delights |
Understanding Airbnb License Requirements & STR Laws in Montecatini Terme (2025)
Yes, Montecatini Terme, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montecatini Terme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Montecatini Terme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montecatini Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Le Panteraie - located between Florence and Pisa
Entire Place • 5 bedrooms
Villa Maona - Villa with Pool between Florence and Pisa
Entire Place • 5 bedrooms
Villa Le Ferrette
Entire Place • 10 bedrooms
Villa Meona By MMega
Entire Place • 5 bedrooms
A private villa with an infinity pool
Entire Place • 4 bedrooms
Alfresco Splendid Villa heatable pool & jacuzzi
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montecatini Terme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montecatini Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paolo | 2 | $273,376 | 60 | 5.00/5.0 |
| Suite | 10 | $240,432 | 35 | 2.94/5.0 |
| The French Concierge | 2 | $101,276 | 14 | 4.50/5.0 |
| Società Agricola Le Ferrette S | 1 | $97,069 | 7 | 5.00/5.0 |
| Luxforsale Short Rent | 4 | $91,467 | 189 | 3.41/5.0 |
| Paola | 2 | $86,084 | 89 | 4.96/5.0 |
| MMega Homes And Villas | 3 | $81,932 | 3 | 1.67/5.0 |
| Birgit - Interhome Group | 3 | $75,271 | 39 | 4.51/5.0 |
| Marco | 2 | $68,859 | 104 | 5.00/5.0 |
| Agriturismo Fonteregia | 3 | $62,418 | 219 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montecatini Terme.
Dive Deeper: Advanced Montecatini Terme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montecatini Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontecatini Terme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montecatini Terme
- The Montecatini Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 149 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montecatini Terme, Apartment/Condo properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 28.2% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.1%) offer potential for unique stay experiences.
Montecatini Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montecatini Terme
- The dominant room capacity in Montecatini Terme is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Montecatini Terme, indicating a high concentration in these sizes.
- A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montecatini Terme.
Montecatini Terme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montecatini Terme
- The most common guest capacity trend in Montecatini Terme vacation rentals is listings accommodating 4 guests (24.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Montecatini Terme STR market, accounting for 45.6% of listings.
- 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montecatini Terme.
- On average, properties in Montecatini Terme are equipped to host 4.3 guests.
Montecatini Terme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montecatini Terme
- The most common availability pattern in Montecatini Terme falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montecatini Terme (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montecatini Terme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
26.3% of total
2 Nights
33 listings
24.8% of total
3 Nights
18 listings
13.5% of total
4-6 Nights
12 listings
9% of total
7-29 Nights
20 listings
15% of total
30+ Nights
15 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Montecatini Terme is 1 Night, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Montecatini Terme, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.3% of Montecatini Terme hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montecatini Terme.
Montecatini Terme Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
5% of total
Super Strict 30 Days
6 listings
5% of total
Flexible
47 listings
39.2% of total
Moderate
51 listings
42.5% of total
Strict
10 listings
8.3% of total
Cancellation Policy Insights for Montecatini Terme
- The prevailing Airbnb cancellation policy trend in Montecatini Terme is Moderate, used by 42.5% of listings.
- The market strongly favors guest-friendly terms, with 81.7% of listings offering Flexible or Moderate policies. This suggests guests in Montecatini Terme may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.5% market standard in Montecatini Terme.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Montecatini Terme.
Montecatini Terme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montecatini Terme
- The overall average booking lead time for vacation rentals in Montecatini Terme is 61 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Montecatini Terme.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Montecatini Terme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montecatini Terme (2025)
Amenity Prevalence
Amenity Insights for Montecatini Terme
- Popular amenities like Heating, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montecatini Terme to stay competitive.
Montecatini Terme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montecatini Terme
- The typical guest profile for Airbnb in Montecatini Terme consists of predominantly international visitors (80%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 19.9% of guests.
- Key international markets include Italy (19.9%) and Germany (13.6%).
- Top languages spoken are English (39.5%) followed by Italian (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montecatini Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |