Montaione Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Montaione in 2025? Explore comprehensive Airbnb analytics for Montaione, Tuscany, Italy to uncover income potential. This 2025 STR market report for Montaione, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 246 active listings.
Whether you're considering an Airbnb investment in Montaione, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montaione Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montaione Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montaione (2025)
Understanding the monthly revenue variations for Airbnb listings in Montaione is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montaione is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montaione across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,473+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,011 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,274 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montaione
Montaione Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montaione STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montaione:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montaione
Average Daily Rate (ADR) Airbnb Trends in Montaione (2025)
Effective short term rental pricing strategy in Montaione involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montaione typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $461+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Montaione
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Airbnb Seasonality Analysis & Trends in Montaione (2025)
Peak Season (August, July, May)
- Revenue averages $3,928 per month
- Occupancy rates average 43.6%
- Daily rates average $288
Shoulder Season
- Revenue averages $2,513 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $265
Low Season (January, March, December)
- Revenue drops to average $1,575 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $248
Seasonality Insights for Montaione
- The Airbnb seasonality in Montaione shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montaione's highest earning potential, with monthly revenues capable of climbing to $4,316, occupancy reaching a high of 49.9%, and ADRs peaking at $293.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,286, occupancy could drop to 14.1%, and ADRs may adjust down to $240.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montaione.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montaione seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montaione (2025)
Exploring the top neighborhoods for short-term rentals in Montaione? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montaione Town Center | Picturesque town center with charming streets, cafes, and local shops. Ideal for tourists looking for a taste of authentic Tuscan life, with convenient access to local attractions and services. | Montaione Church, Palazzo Comunale, Local artisan shops, Piazza della Libertà, Vineyards and olive groves |
| San Vivaldo | Known as the 'Little Jerusalem', this characteristic village features a historical franciscan complex and scenic landscapes. Perfect for visitors interested in history and peaceful nature walks. | San Vivaldo Monastery, Historical pilgrimage trail, Beautiful hiking routes, Stunning Tuscan vistas |
| Castelfiorentino | Nearby town with a rich historical background and a vibrant community. Suitable for Airbnb guests who want to explore the greater Florence area while enjoying an authentic Italian town experience. | Castelfiorentino Museum, Palazzo del Seminario, Historic town center, Local festivals and events |
| Certaldo | Enchanting medieval town famous for its charming architecture and history. Great for travelers looking to explore a less touristy, authentic side of Tuscany, with easy access to nearby attractions. | Boccaccio's House, Certaldo Alto, Local wine and food festivals |
| Volterra | Historical town with stunning Etruscan and medieval architecture. Ideal for culture enthusiasts and history buffs who want a deeper look at Tuscany's past. | Roman Theatre of Volterra, Etruscan museum, Piazza dei Priori, Local craft shops |
| San Gimignano | Famous for its medieval towers and UNESCO World Heritage status, this town attracts tourists from all over the world. Perfect for hosting due to its popularity and picturesque setting. | Historic towers, San Gimignano 1300 Museum, Collegiata di San Gimignano, Local Vernaccia wine |
| Siena | A bit further away, this iconic Tuscan city is known for its beautiful medieval architecture and historic Palio horse race. A popular base for tourists exploring Tuscany. | Piazza del Campo, Siena Cathedral, Palazzo Pubblico, Museo dell'Opera |
| Florence | As the capital of Tuscany and a major cultural center, Florence attracts millions of visitors each year. Ideal for short-term rentals due to the high demand for accommodation. | Uffizi Gallery, Florence Cathedral, Ponte Vecchio, Accademia Gallery |
Understanding Airbnb License Requirements & STR Laws in Montaione (2025)
Yes, Montaione, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montaione to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Montaione (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montaionebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive Villa in Tuscany
Entire Place • 10 bedrooms
Villa Popillo
Entire Place • 8 bedrooms
Villa Piaggetta * Villa Piaggetta Sleeps 22
Entire Place • 11 bedrooms
Exclusive villa Lionella with private pool
Entire Place • 5 bedrooms
Villa Le Cascine 29
Entire Place • 17 bedrooms
Villa Cerretello * Villa Cerretello Sleeps 22
Entire Place • 11 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montaione (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montaione based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vita SRL | 17 | $858,890 | 115 | 3.99/5.0 |
| Il Torrino | 5 | $334,129 | 109 | 4.90/5.0 |
| Chris | 9 | $297,631 | 279 | 4.72/5.0 |
| Francesco | 1 | $291,190 | 10 | 4.90/5.0 |
| Alessandra - Interhome Group | 18 | $143,150 | 87 | 2.71/5.0 |
| Samantha Geco Vacation Rentals | 3 | $115,182 | 10 | 3.08/5.0 |
| Novasol | 13 | $96,788 | 61 | 2.88/5.0 |
| Novasol | 3 | $93,562 | 18 | 3.28/5.0 |
| Caterina | 1 | $76,972 | 28 | 4.89/5.0 |
| Francesca | 1 | $72,980 | 22 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montaione.
Dive Deeper: Advanced Montaione STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montaione. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontaione Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montaione
- The Montaione Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 246 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montaione, Apartment/Condo properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 27.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 2.0%) offer potential for unique stay experiences.
Montaione Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montaione
- The dominant room capacity in Montaione is 2 bedrooms listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.6% of the active Airbnb listings in Montaione, indicating a high concentration in these sizes.
- A significant 33.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montaione.
Montaione Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montaione
- The most common guest capacity trend in Montaione vacation rentals is listings accommodating 4 guests (33.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Montaione STR market, accounting for 56.5% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montaione.
- On average, properties in Montaione are equipped to host 5.0 guests.
Montaione Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montaione
- The most common availability pattern in Montaione falls within the 271-366 days range, representing 70.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Montaione (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montaione Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
30.6% of total
2 Nights
18 listings
8.1% of total
3 Nights
48 listings
21.6% of total
4-6 Nights
24 listings
10.8% of total
7-29 Nights
39 listings
17.6% of total
30+ Nights
25 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Montaione is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Montaione, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.6% of Montaione hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montaione.
Montaione Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
11.5% of total
Super Strict 95 Days
1 listings
0.5% of total
Super Strict 60 Days
28 listings
14% of total
Flexible
29 listings
14.5% of total
Moderate
62 listings
31% of total
Strict
57 listings
28.5% of total
Cancellation Policy Insights for Montaione
- The prevailing Airbnb cancellation policy trend in Montaione is Moderate, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (28.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Montaione.
- Regularly review your cancellation policy against competitors and market demand shifts in Montaione.
Montaione STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montaione
- The overall average booking lead time for vacation rentals in Montaione is 87 days.
- Guests book furthest in advance for stays during May (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (115 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Montaione.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Montaione averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montaione (2025)
Amenity Prevalence
Amenity Insights for Montaione
- Essential amenities in Montaione that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Montaione.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montaione: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montaione to stay competitive.
Montaione Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montaione
- The typical guest profile for Airbnb in Montaione consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.3% of guests.
- Key international markets include Germany (23.3%) and France (11.8%).
- Top languages spoken are English (41.1%) followed by German (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montaione Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |