Monsummano Terme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Monsummano Terme in 2025? Explore comprehensive Airbnb analytics for Monsummano Terme, Tuscany, Italy to uncover income potential. This 2025 STR market report for Monsummano Terme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Monsummano Terme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monsummano Terme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monsummano Terme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monsummano Terme (2025)
Understanding the monthly revenue variations for Airbnb listings in Monsummano Terme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monsummano Terme is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monsummano Terme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,242 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,690 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $749, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monsummano Terme
Monsummano Terme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monsummano Terme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monsummano Terme:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monsummano Terme
Average Daily Rate (ADR) Airbnb Trends in Monsummano Terme (2025)
Effective short term rental pricing strategy in Monsummano Terme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monsummano Terme typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $788+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $529 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Monsummano Terme
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Airbnb Seasonality Analysis & Trends in Monsummano Terme (2025)
Peak Season (September, July, August)
- Revenue averages $4,491 per month
- Occupancy rates average 46.4%
- Daily rates average $431
Shoulder Season
- Revenue averages $2,648 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $378
Low Season (January, February, November)
- Revenue drops to average $1,293 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $292
Seasonality Insights for Monsummano Terme
- The Airbnb seasonality in Monsummano Terme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monsummano Terme's highest earning potential, with monthly revenues capable of climbing to $5,926, occupancy reaching a high of 49.8%, and ADRs peaking at $438.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,023, occupancy could drop to 17.8%, and ADRs may adjust down to $275.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monsummano Terme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monsummano Terme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monsummano Terme (2025)
Exploring the top neighborhoods for short-term rentals in Monsummano Terme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro di Monsummano Terme | The central area of Monsummano Terme, filled with shops, restaurants, and easy access to thermal spas, making it attractive for tourists seeking relaxation and leisure. | Terme di Monsummano, Museo della Città, Local boutiques, Ristoranti tipici, Parco delle Terme |
| Montecatini Terme | Adjacent to Monsummano, Montecatini is famous for its thermal baths and wellness resorts, drawing visitors interested in health and wellness. | Terme di Montecatini, Parco delle Terme di Montecatini, Piazza Giacomo Puccini, Funicolare di Montecatini, Villa Garzoni |
| Pieve a Celle | A charming countryside area close to Monsummano, offering a peaceful retreat with beautiful views, attracting nature lovers and those seeking tranquility. | Nature hiking trails, Scenic vineyards, Local farmhouses, Cultural festivals, Artisanal food markets |
| Gavinana | A quaint village near Monsummano, known for its beautiful landscapes and rich history, appealing to tourists looking for authentic Tuscan experience. | Historic churches, Scenic viewpoints, Local wineries, Tuscan cooking classes, Traditional festivals |
| Monsummano Alto | Located higher up, this area offers stunning views and is known for its historical buildings and local gastronomy, attracting those who appreciate culture and nature. | Castello di Monsummano, Hiking trails, Local restaurants, Artisan shops, Cultural heritage sites |
| Lengelai | A scenic spot near nature reserves, perfect for outdoor activities and attracting those interested in eco-tourism and adventure sports. | Nature reserves, Wildlife watching, Outdoor sports facilities, Picnic areas, Eco-friendly accommodations |
| Buonamico | A rural area known for its serene environment and proximity to wine regions, appealing to wine lovers and tourists seeking relaxation. | Vineyards, Wine tasting tours, Rustic B&Bs, Countryside experiences, Culinary workshops |
| Cappuccini | A neighborhood with historical significance and beautiful architecture, ideal for tourists interested in history and culture. | Historical landmarks, Local museums, Art galleries, Cultural events, Walking tours |
Understanding Airbnb License Requirements & STR Laws in Monsummano Terme (2025)
Yes, Monsummano Terme, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monsummano Terme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Monsummano Terme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monsummano Termebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Maggioline Your Tuscany country house
Entire Place • 4 bedrooms
Florence & Tuscany. Pool, jacuzzi, parking & relax
Entire Place • 5 bedrooms
Villa Le Terme
Entire Place • 5 bedrooms
Tuscan Sun
Entire Place • 4 bedrooms
Tuscan house with panoramic pool 10-12-15 people
Entire Place • 7 bedrooms
Casale Le Bimbe
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monsummano Terme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monsummano Terme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olga | 1 | $118,126 | 121 | 4.98/5.0 |
| Antonello | 1 | $86,866 | 51 | 4.82/5.0 |
| Sabrina | 5 | $76,169 | 95 | 3.92/5.0 |
| Holidu | 1 | $61,180 | 4 | 4.75/5.0 |
| Francesca | 1 | $50,988 | 39 | 4.95/5.0 |
| Eva | 2 | $45,332 | 97 | 4.71/5.0 |
| Costanza | 2 | $39,486 | 31 | 4.74/5.0 |
| Birgit - Interhome Group | 3 | $37,173 | 26 | 4.01/5.0 |
| Host #9700636 | 3 | $36,676 | 0 | 0.00/5.0 |
| Giuseppe | 1 | $33,481 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monsummano Terme.
Dive Deeper: Advanced Monsummano Terme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monsummano Terme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonsummano Terme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monsummano Terme
- The Monsummano Terme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monsummano Terme, House properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 51.7% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Monsummano Terme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monsummano Terme
- The dominant room capacity in Monsummano Terme is 2 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.7% of the active Airbnb listings in Monsummano Terme, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monsummano Terme.
Monsummano Terme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monsummano Terme
- The most common guest capacity trend in Monsummano Terme vacation rentals is listings accommodating 8+ guests (32.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Monsummano Terme STR market, accounting for 53.5% of listings.
- 51.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monsummano Terme.
- On average, properties in Monsummano Terme are equipped to host 5.3 guests.
Monsummano Terme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monsummano Terme
- The most common availability pattern in Monsummano Terme falls within the 271-366 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monsummano Terme (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monsummano Terme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
34.7% of total
2 Nights
9 listings
18.4% of total
3 Nights
4 listings
8.2% of total
4-6 Nights
7 listings
14.3% of total
7-29 Nights
8 listings
16.3% of total
30+ Nights
4 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Monsummano Terme is 1 Night, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.7% of Monsummano Terme hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monsummano Terme.
Monsummano Terme Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
6.4% of total
Super Strict 60 Days
2 listings
4.3% of total
Flexible
14 listings
29.8% of total
Moderate
18 listings
38.3% of total
Strict
10 listings
21.3% of total
Cancellation Policy Insights for Monsummano Terme
- The prevailing Airbnb cancellation policy trend in Monsummano Terme is Moderate, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.1%) and stricter (21.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.3% market standard in Monsummano Terme.
- Regularly review your cancellation policy against competitors and market demand shifts in Monsummano Terme.
Monsummano Terme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monsummano Terme
- The overall average booking lead time for vacation rentals in Monsummano Terme is 62 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Monsummano Terme.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Monsummano Terme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monsummano Terme (2025)
Amenity Prevalence
Amenity Insights for Monsummano Terme
- Essential amenities in Monsummano Terme that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monsummano Terme: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monsummano Terme to stay competitive.
Monsummano Terme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monsummano Terme
- The typical guest profile for Airbnb in Monsummano Terme consists of predominantly international visitors (73%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 26.7% of guests.
- Key international markets include Italy (26.7%) and France (14.8%).
- Top languages spoken are English (39.9%) followed by Italian (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monsummano Terme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |