Marina di Campo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Marina di Campo in 2025? Explore comprehensive Airbnb analytics for Marina di Campo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Marina di Campo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 240 active listings.
Whether you're considering an Airbnb investment in Marina di Campo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marina di Campo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marina di Campo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marina di Campo (2025)
Understanding the monthly revenue variations for Airbnb listings in Marina di Campo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marina di Campo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marina di Campo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,079 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,174 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $573, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marina di Campo
Marina di Campo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marina di Campo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marina di Campo:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marina di Campo
Average Daily Rate (ADR) Airbnb Trends in Marina di Campo (2025)
Effective short term rental pricing strategy in Marina di Campo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marina di Campo typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Marina di Campo
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Airbnb Seasonality Analysis & Trends in Marina di Campo (2025)
Peak Season (August, July, September)
- Revenue averages $2,830 per month
- Occupancy rates average 50.9%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,416 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $157
Low Season (January, March, December)
- Revenue drops to average $803 per month
- Occupancy decreases to average 17.8%
- Daily rates adjust to average $134
Seasonality Insights for Marina di Campo
- The Airbnb seasonality in Marina di Campo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marina di Campo's highest earning potential, with monthly revenues capable of climbing to $3,476, occupancy reaching a high of 57.5%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $637, occupancy could drop to 15.0%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marina di Campo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marina di Campo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marina di Campo (2025)
Exploring the top neighborhoods for short-term rentals in Marina di Campo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Campo Beach | The main beach in Marina di Campo, known for its golden sand and clear waters. Ideal for families and sunbathers, this area sees a high volume of tourists looking for beachside accommodations. | Marina di Campo Beach, La Paolina Beach, Tuscany Marine Park, Elba Island excursions, Local seafood restaurants |
| Marina di Campo Village | The picturesque village offers charming streets, shops, and restaurants. It's perfect for visitors wanting a local experience while being close to the beach. | Piazza dei Repubblicani, Church of San Nicola, Local artisan shops, Restaurants with local cuisine, Vibrant nightlife |
| Cavoli Beach | A beautiful, slightly quieter beach that's popular with both tourists and locals. Great for those seeking a more relaxed environment with stunning views. | Cavoli Beach, Cliffside trails, Seaside bars and restaurants, Local art installations |
| Procchio | Close to Marina di Campo, Procchio offers beautiful beaches and a charming village atmosphere. It's great for families and couples looking to escape the crowds. | Procchio Beach, Restaurants overlooking the sea, Nature trails, Water sports activities |
| Nisporto Beach | A small, tranquil beach that's perfect for families and those looking for a peaceful retreat from busier tourist areas. Offers stunning surroundings and relaxation. | Nisporto Beach, Natural scenery and hiking, Local cafes and shops |
| Cecina | Not far from Marina di Campo, Cecina is a popular tourist destination with plenty of amenities and attractions, great for families and adventure seekers. | Cecina Beach, Archaeological park of Baratti, Local markets, Water sports rentals |
| Elba Island Trails | For those looking for adventure, the hiking trails around Elba Island offer scenic views and a chance to explore the natural beauty of Tuscany. | Various hiking trails, Scenic viewpoints, Nature parks, Flora and fauna exploration |
| Capoliveri | A charming town with stunning views over the coast and great dining options. Perfect for couples and tourists looking for a romantic getaway close to Marina di Campo. | Capoliveri village, Beach clubs nearby, Local wine tastings, Shopping and local art galleries |
Understanding Airbnb License Requirements & STR Laws in Marina di Campo (2025)
Yes, Marina di Campo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marina di Campo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 43% licensed listings)
Top Performing Airbnb Properties in Marina di Campo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marina di Campobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Chiuso Torto
Entire Place • 4 bedrooms
Casa Pineta Elba, a short walk to the sea
Entire Place • 4 bedrooms
La Casina Marina
Entire Place • 2 bedrooms
Eucalyptus
Entire Place • 2 bedrooms
Marea Renovated Apartment Sea View Easyelba
Entire Place • 3 bedrooms
ELBA ISLAND: LUXURY VILLA ON THE SEA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marina di Campo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marina di Campo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Goelba | 27 | $211,875 | 57 | 1.67/5.0 |
| Easy Elba | 25 | $192,710 | 83 | 1.61/5.0 |
| Host #496922659 | 1 | $119,282 | 0 | 0.00/5.0 |
| Immobilelba | 10 | $97,135 | 49 | 3.06/5.0 |
| Alessandro | 6 | $74,582 | 93 | 4.75/5.0 |
| Antonella | 6 | $73,860 | 33 | 3.81/5.0 |
| Giulia | 7 | $73,054 | 267 | 4.35/5.0 |
| Luca | 3 | $70,935 | 102 | 4.54/5.0 |
| Claudia | 1 | $56,662 | 32 | 5.00/5.0 |
| Andrea | 2 | $54,527 | 19 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marina di Campo.
Dive Deeper: Advanced Marina di Campo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marina di Campo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarina di Campo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marina di Campo
- The Marina di Campo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 240 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marina di Campo, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 20.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.8%) offer potential for unique stay experiences.
Marina di Campo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marina di Campo
- The dominant room capacity in Marina di Campo is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Marina di Campo, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Marina di Campo.
Marina di Campo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marina di Campo
- The most common guest capacity trend in Marina di Campo vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marina di Campo STR market, accounting for 60.9% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marina di Campo.
- On average, properties in Marina di Campo are equipped to host 4.4 guests.
Marina di Campo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marina di Campo
- The most common availability pattern in Marina di Campo falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marina di Campo (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marina di Campo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
40.4% of total
2 Nights
16 listings
7% of total
3 Nights
20 listings
8.8% of total
4-6 Nights
46 listings
20.2% of total
7-29 Nights
35 listings
15.4% of total
30+ Nights
19 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marina di Campo is 1 Night, adopted by 40.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.4% of Marina di Campo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marina di Campo.
Marina di Campo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
13.9% of total
Super Strict 60 Days
12 listings
7.3% of total
Flexible
13 listings
7.9% of total
Moderate
38 listings
23% of total
Strict
79 listings
47.9% of total
Cancellation Policy Insights for Marina di Campo
- The prevailing Airbnb cancellation policy trend in Marina di Campo is Strict, used by 47.9% of listings.
- There's a relatively balanced mix between guest-friendly (30.9%) and stricter (47.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.9% market standard in Marina di Campo.
- With 47.9% using Strict terms, this is a viable option in Marina di Campo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marina di Campo.
Marina di Campo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marina di Campo
- The overall average booking lead time for vacation rentals in Marina di Campo is 77 days.
- Guests book furthest in advance for stays during August (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Marina di Campo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Marina di Campo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marina di Campo (2025)
Amenity Prevalence
Amenity Insights for Marina di Campo
- Essential amenities in Marina di Campo that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marina di Campo: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marina di Campo to stay competitive.
Marina di Campo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marina di Campo
- The typical guest profile for Airbnb in Marina di Campo consists of a mix of domestic (52%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.0% of guests.
- Key international markets include Italy (52%) and Germany (15.2%).
- Top languages spoken are English (37%) followed by Italian (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marina di Campo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Porto Cervo | 211 | $2,819 | $463.39 | 42% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |