Marciana Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Marciana Marina in 2025? Explore comprehensive Airbnb analytics for Marciana Marina, Tuscany, Italy to uncover income potential. This 2025 STR market report for Marciana Marina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 159 active listings.
Whether you're considering an Airbnb investment in Marciana Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marciana Marina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marciana Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marciana Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Marciana Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marciana Marina is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marciana Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,067 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $486, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marciana Marina
Marciana Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marciana Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marciana Marina:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marciana Marina
Average Daily Rate (ADR) Airbnb Trends in Marciana Marina (2025)
Effective short term rental pricing strategy in Marciana Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marciana Marina typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Marciana Marina
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Airbnb Seasonality Analysis & Trends in Marciana Marina (2025)
Peak Season (August, July, September)
- Revenue averages $2,675 per month
- Occupancy rates average 46.0%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,392 per month
- Occupancy maintains around 28.0%
- Daily rates hold near $144
Low Season (February, March, December)
- Revenue drops to average $951 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $129
Seasonality Insights for Marciana Marina
- The Airbnb seasonality in Marciana Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marciana Marina's highest earning potential, with monthly revenues capable of climbing to $3,528, occupancy reaching a high of 56.3%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $726, occupancy could drop to 18.4%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marciana Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marciana Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marciana Marina (2025)
Exploring the top neighborhoods for short-term rentals in Marciana Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina Di Campo | The largest beach on the island, popular for water sports and family activities. Ideal for tourists seeking relaxation and beach fun. | Marina Di Campo Beach, Water sports activities, Scuba diving spots, Local restaurants, Beach clubs |
| Pomonte | Known for its stunning beaches and excellent snorkeling. Attracts nature lovers and beachgoers who want a quieter experience. | Pomonte Beach, Shipwreck snorkeling site, Local hiking trails, Secluded coves, Nature reserves |
| Sant'Andrea | Famous for its crystal-clear waters and unique geological formations. Great for tourists looking for scenic beauty and tranquility. | Sant'Andrea Beach, Scenic cliffs, Snorkeling and diving spots, Hiking paths, Local quaint cafes |
| Procchio | Offers a mix of beautiful beaches and nearby services. Excellent for families and beach enthusiasts. | Procchio Beach, Family-friendly facilities, Shops and restaurants, Cycling paths, Water sports activities |
| Capoliveri | A charming village with a lively atmosphere. Great for tourists who appreciate local culture and vibrant nightlife. | Capoliveri town center, Local markets, Bars and restaurants, Historical sites, Nearby beaches |
| Rio Marina | A picturesque town known for its mining history and beautiful beaches. Appeals to those interested in history and scenic views. | Rio Marina Beach, Mining museum, Historical architecture, Local cuisine, Island tours |
| Cavo | Quieter beach destination, perfect for those seeking peace and natural beauty. Popular for relaxing getaways. | Cavo Beach, Natural landscapes, Walking paths, Local eateries, Kayaking opportunities |
| Marciana | Rich in history and surrounded by nature. Great for tourists interested in hiking and local culture. | Marciana Fortress, Hiking in Mount Capanne, Local wineries, Cultural festivals, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Marciana Marina (2025)
Yes, Marciana Marina, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marciana Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 49% licensed listings)
Top Performing Airbnb Properties in Marciana Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marciana Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Escalina with private beach and A/C
Entire Place • 6 bedrooms
Casa del Mare – Green oasis just 100m from the sea!
Entire Place • 3 bedrooms
Villa LO SCHIOPPO with sea view (1-9 guests)
Entire Place • 5 bedrooms
Le Sprizze C by the sea with pool and gardens
Entire Place • 3 bedrooms
La Tonnara - The Two Seas
Entire Place • 4 bedrooms
Appartamento Belvedere
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marciana Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marciana Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angelo | 37 | $155,993 | 136 | 2.25/5.0 |
| Goelba | 11 | $107,471 | 16 | 1.07/5.0 |
| Giacomo | 4 | $73,717 | 16 | 3.75/5.0 |
| Ma Maison Vacation Rental | 1 | $69,723 | 4 | 4.50/5.0 |
| Barbara | 2 | $67,305 | 9 | 2.50/5.0 |
| Barbara | 4 | $67,024 | 104 | 4.78/5.0 |
| Antonella | 2 | $64,918 | 42 | 4.71/5.0 |
| Francesco | 1 | $64,490 | 45 | 4.76/5.0 |
| Laura | 4 | $61,195 | 17 | 2.45/5.0 |
| Angelo | 4 | $58,548 | 85 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marciana Marina.
Dive Deeper: Advanced Marciana Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marciana Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarciana Marina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marciana Marina
- The Marciana Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 159 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marciana Marina, Apartment/Condo properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 19.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 3.2%) offer potential for unique stay experiences.
Marciana Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marciana Marina
- The dominant room capacity in Marciana Marina is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.9% of the active Airbnb listings in Marciana Marina, indicating a high concentration in these sizes.
Marciana Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marciana Marina
- The most common guest capacity trend in Marciana Marina vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Marciana Marina STR market, accounting for 45.3% of listings.
- 24.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marciana Marina.
- On average, properties in Marciana Marina are equipped to host 4.2 guests.
Marciana Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marciana Marina
- The most common availability pattern in Marciana Marina falls within the 271-366 days range, representing 72.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marciana Marina (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marciana Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
17.1% of total
2 Nights
14 listings
9.6% of total
3 Nights
27 listings
18.5% of total
4-6 Nights
46 listings
31.5% of total
7-29 Nights
32 listings
21.9% of total
30+ Nights
2 listings
1.4% of total
Key Insights
- The most prevalent minimum stay requirement in Marciana Marina is 4-6 Nights, adopted by 31.5% of listings. This highlights the market's preference for longer commitments.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.5% of Marciana Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marciana Marina.
Marciana Marina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
6.4% of total
Super Strict 30 Days
3 listings
2.8% of total
Flexible
14 listings
12.8% of total
Moderate
28 listings
25.7% of total
Strict
57 listings
52.3% of total
Cancellation Policy Insights for Marciana Marina
- The prevailing Airbnb cancellation policy trend in Marciana Marina is Strict, used by 52.3% of listings.
- A majority (52.3%) of hosts in Marciana Marina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.3% market standard in Marciana Marina.
- With 52.3% using Strict terms, this is a viable option in Marciana Marina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marciana Marina.
Marciana Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marciana Marina
- The overall average booking lead time for vacation rentals in Marciana Marina is 64 days.
- Guests book furthest in advance for stays during October (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (92 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Marciana Marina.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Marciana Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marciana Marina (2025)
Amenity Prevalence
Amenity Insights for Marciana Marina
- Essential amenities in Marciana Marina that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marciana Marina: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marciana Marina to stay competitive.
Marciana Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marciana Marina
- The typical guest profile for Airbnb in Marciana Marina consists of a mix of domestic (49%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 49.0% of guests.
- Key international markets include Italy (49%) and Germany (16.3%).
- Top languages spoken are English (36%) followed by Italian (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marciana Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Porto Cervo | 211 | $2,819 | $463.39 | 42% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |