Marciana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Marciana in 2025? Explore comprehensive Airbnb analytics for Marciana, Tuscany, Italy to uncover income potential. This 2025 STR market report for Marciana, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 329 active listings.
Whether you're considering an Airbnb investment in Marciana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marciana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marciana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marciana (2025)
Understanding the monthly revenue variations for Airbnb listings in Marciana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marciana is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marciana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,162+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,269 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $612, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marciana
Marciana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marciana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marciana:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marciana
Average Daily Rate (ADR) Airbnb Trends in Marciana (2025)
Effective short term rental pricing strategy in Marciana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marciana typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Marciana
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Airbnb Seasonality Analysis & Trends in Marciana (2025)
Peak Season (August, July, June)
- Revenue averages $3,047 per month
- Occupancy rates average 54.1%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,391 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $142
Low Season (January, February, December)
- Revenue drops to average $613 per month
- Occupancy decreases to average 16.0%
- Daily rates adjust to average $128
Seasonality Insights for Marciana
- The Airbnb seasonality in Marciana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marciana's highest earning potential, with monthly revenues capable of climbing to $3,734, occupancy reaching a high of 65.2%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $472, occupancy could drop to 14.1%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marciana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marciana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marciana (2025)
Exploring the top neighborhoods for short-term rentals in Marciana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marciana Alta | Charming historic village nestled in the hills, offering stunning views and a glimpse into traditional Tuscan life. Popular among tourists for its scenic beauty and tranquility. | Church of San Lorenzo, Fortress of Marciana, Local wine tasting, Hiking trails, Mediterranean gardens |
| Cavoli | A beautiful beach location known for its crystal-clear waters and family-friendly atmosphere. Ideal for those looking for seaside relaxation and water activities. | Cavoli Beach, Water sports rentals, Beachfront restaurants, Snorkeling spots, Sunset views |
| Patresi | Quieter coastal area perfect for visitors looking to escape the hustle and bustle. Known for its rugged coastline and natural beauty, attracting nature lovers. | Patresi Beach, Beautiful hiking trails, Local seafood restaurants, Scenic cliffs, Diving spots |
| Procchio | A popular beach resort with a mix of families and young travelers. Offers a lively beach scene with shops and cafes nearby. | Procchio Beach, Local shops and markets, Bars and nightlife, Watersport activities, Scenic views |
| Marciana Marina | Lively seaside town with a picturesque harbor, attracting visitors for its charming waterfront and vibrant dining scene. Ideal for vacationers looking for both activity and relaxation. | Marciana Marina Beach, Harbor area, Waterfront restaurants, Boat tours, Local markets |
| Elba Island | Famous for its natural beauty, historical significance, and beautiful beaches. A prime destination for those wanting a unique Italian island experience. | Napoleon Museum, Beautiful beaches, Hiking and biking trails, Local vineyards, Historical sites |
| Seccheto | A quiet beach area known for its laid-back vibe and unspoiled nature. Perfect for travelers seeking relaxation in a serene environment. | Seccheto Beach, Natural parks, Local eateries, Walking paths, Scenic landscapes |
| Sant'Andrea | Famous for its stunning cliffs and pristine beaches. Popular among snorkeling and diving enthusiasts for its vibrant marine life. | Sant'Andrea Beach, Diving spots, Scenic cliffs, Beachfront cafes, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Marciana (2025)
Yes, Marciana, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marciana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Marciana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Meridiana garden
Entire Place • 3 bedrooms
Luxury Villa on the sea Elba Island (Procchio)
Entire Place • 4 bedrooms
VILLA WITH FANTASTIC SEA ACCESS
Entire Place • 4 bedrooms
Casa Ebaté
Entire Place • 2 bedrooms
Red Mullet House
Entire Place • 4 bedrooms
Zaira House scenic location and private pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marciana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marciana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luise | 6 | $120,067 | 35 | 4.66/5.0 |
| Angelo | 17 | $119,440 | 128 | 2.88/5.0 |
| Giacomo | 5 | $112,054 | 91 | 3.83/5.0 |
| Goelba | 14 | $100,508 | 33 | 2.34/5.0 |
| Namastè | 6 | $99,358 | 48 | 3.40/5.0 |
| Federico | 5 | $96,251 | 90 | 4.76/5.0 |
| Nico | 6 | $93,702 | 11 | 0.83/5.0 |
| Host #15888887 | 1 | $83,088 | 38 | 4.87/5.0 |
| Maria Luisa | 5 | $82,888 | 193 | 4.78/5.0 |
| Fabio | 16 | $81,743 | 63 | 3.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marciana.
Dive Deeper: Advanced Marciana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marciana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarciana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marciana
- The Marciana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 329 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marciana, Apartment/Condo properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 39.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Marciana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marciana
- The dominant room capacity in Marciana is 2 bedrooms listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 78.7% of the active Airbnb listings in Marciana, indicating a high concentration in these sizes.
Marciana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marciana
- The most common guest capacity trend in Marciana vacation rentals is listings accommodating 4 guests (38%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marciana STR market, accounting for 53.8% of listings.
- 26.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marciana.
- On average, properties in Marciana are equipped to host 4.5 guests.
Marciana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marciana
- The most common availability pattern in Marciana falls within the 271-366 days range, representing 61.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marciana (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marciana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
19.1% of total
2 Nights
12 listings
4% of total
3 Nights
45 listings
14.9% of total
4-6 Nights
85 listings
28.1% of total
7-29 Nights
80 listings
26.4% of total
30+ Nights
23 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marciana is 4-6 Nights, adopted by 28.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28.1% of Marciana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marciana.
Marciana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
11 listings
4.1% of total
Super Strict 60 Days
14 listings
5.2% of total
Flexible
43 listings
16% of total
Moderate
68 listings
25.4% of total
Strict
132 listings
49.3% of total
Cancellation Policy Insights for Marciana
- The prevailing Airbnb cancellation policy trend in Marciana is Strict, used by 49.3% of listings.
- There's a relatively balanced mix between guest-friendly (41.4%) and stricter (49.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49.3% market standard in Marciana.
- With 49.3% using Strict terms, this is a viable option in Marciana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marciana.
Marciana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marciana
- The overall average booking lead time for vacation rentals in Marciana is 80 days.
- Guests book furthest in advance for stays during October (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Marciana.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Marciana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marciana (2025)
Amenity Prevalence
Amenity Insights for Marciana
- Essential amenities in Marciana that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marciana: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marciana to stay competitive.
Marciana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marciana
- The typical guest profile for Airbnb in Marciana consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 37.0% of guests.
- Key international markets include Italy (37%) and Germany (25.2%).
- Top languages spoken are English (35.9%) followed by German (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marciana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Porto Cervo | 211 | $2,819 | $463.39 | 42% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |