Marcialla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Marcialla in 2025? Explore comprehensive Airbnb analytics for Marcialla, Tuscany, Italy to uncover income potential. This 2025 STR market report for Marcialla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Marcialla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marcialla Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marcialla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marcialla (2025)
Understanding the monthly revenue variations for Airbnb listings in Marcialla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marcialla is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marcialla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,265 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,410, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marcialla
Marcialla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marcialla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marcialla:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marcialla
Average Daily Rate (ADR) Airbnb Trends in Marcialla (2025)
Effective short term rental pricing strategy in Marcialla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marcialla typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $417+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $318 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Marcialla
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Airbnb Seasonality Analysis & Trends in Marcialla (2025)
Peak Season (August, July, June)
- Revenue averages $5,905 per month
- Occupancy rates average 64.4%
- Daily rates average $278
Shoulder Season
- Revenue averages $3,927 per month
- Occupancy maintains around 54.1%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,943 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $219
Seasonality Insights for Marcialla
- The Airbnb seasonality in Marcialla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marcialla's highest earning potential, with monthly revenues capable of climbing to $6,199, occupancy reaching a high of 75.4%, and ADRs peaking at $285.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,716, occupancy could drop to 32.0%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marcialla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marcialla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marcialla (2025)
Exploring the top neighborhoods for short-term rentals in Marcialla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marcialla Centro | Charming village center with local shops and restaurants, perfect for experiencing the authentic Tuscan lifestyle. Close to the main attractions of the Chianti region. | Sanctuary of Santa Maria dell'Impruneta, Panzano in Chianti, Castellina in Chianti, Vigna Machiavelli, La Pieve di San Giovanni Battista |
| Vignola | A peaceful area surrounded by hills and vineyards, ideal for those seeking tranquility and beautiful landscapes. Nearby wine tasting tours are a significant draw. | Vignola Castle, La Rocca di Vignola, Local wineries, Parks and walking trails |
| Montefiridolfi | A quaint village known for its scenic views and serene environment, ideal for families and couples looking for a romantic getaway in Tuscany. | Via Vecchia, Castello di Montefiridolfi, Local farms, Beautiful countryside views |
| San Donato in Poggio | Rich in history and charm, this area features medieval architecture and is a great spot for exploring the Chianti wine region. | Piazza Malaspina, Castello di San Donato, Wine estates, Local trattorias |
| Tavarnelle Val di Pesa | A lively town that serves as a hub for tourists, offering a variety of dining options and local events throughout the year. | Church of San Bartolomeo, Local markets, Villa di Castagnole, Biking routes |
| Radda in Chianti | Famous for its Chianti wine production, this area attracts wine lovers and tourists seeking an authentic Tuscan experience. | Chianti Classico Wine Museum, Castello di Radda, Vineyards, Local wineries |
| Greve in Chianti | Known as the gateway to the Chianti region, this town is popular with tourists exploring Tuscany and offers a vibrant market square. | Piazza Giovanni da Verrazzano, Chianti Wine Festival, Local artisanal shops, Greve River |
| Castellina in Chianti | A historic town with stunning landscapes and wine estates, great for outdoor activities and wine tours, appealing to tourists. | Etruscan archaeological sites, Castellina fortress, Vineyards, Hiking trails |
Understanding Airbnb License Requirements & STR Laws in Marcialla (2025)
Yes, Marcialla, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marcialla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Marcialla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marciallabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire 1600s Villa Tuscany with Pool and View
Entire Place • 2 bedrooms
Authentic large tuscan home for groups in Chianti
Entire Place • 5 bedrooms
Podere Mosciano
Entire Place • 4 bedrooms
Podere Vergianoni nestled in Chianti with a pool
Entire Place • 1 bedroom
Antico Podere nel Chianti with Panoramic Pool
Entire Place • 1 bedroom
Casa Luigi Suite with Exclusive Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marcialla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marcialla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Niccolo | 3 | $233,178 | 326 | 5.00/5.0 |
| Susanna | 5 | $182,157 | 689 | 4.84/5.0 |
| Francesco | 2 | $104,294 | 70 | 4.96/5.0 |
| Novasol | 2 | $83,345 | 3 | 2.17/5.0 |
| Carlotta | 3 | $57,395 | 11 | 3.29/5.0 |
| Giovanna | 1 | $54,661 | 92 | 4.93/5.0 |
| Adriana | 1 | $53,521 | 19 | 4.79/5.0 |
| Silvia | 6 | $34,089 | 112 | 4.78/5.0 |
| Patrizia | 1 | $21,358 | 27 | 4.78/5.0 |
| Nada | 1 | $12,503 | 5 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marcialla.
Dive Deeper: Advanced Marcialla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marcialla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarcialla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marcialla
- The Marcialla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marcialla, House properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 44% portion, catering likely to families or larger groups.
Marcialla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marcialla
- The dominant room capacity in Marcialla is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.0% of the active Airbnb listings in Marcialla, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marcialla.
Marcialla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marcialla
- The most common guest capacity trend in Marcialla vacation rentals is listings accommodating 8+ guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marcialla STR market, accounting for 72.0% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marcialla.
- On average, properties in Marcialla are equipped to host 5.7 guests.
Marcialla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marcialla
- The most common availability pattern in Marcialla falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marcialla (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marcialla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20% of total
2 Nights
5 listings
20% of total
3 Nights
4 listings
16% of total
4-6 Nights
8 listings
32% of total
7-29 Nights
1 listings
4% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Marcialla is 4-6 Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32% of Marcialla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marcialla.
Marcialla Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.3% of total
Flexible
9 listings
39.1% of total
Moderate
5 listings
21.7% of total
Strict
8 listings
34.8% of total
Cancellation Policy Insights for Marcialla
- The prevailing Airbnb cancellation policy trend in Marcialla is Flexible, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.8%) and stricter (34.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.1% market standard in Marcialla.
- With 34.8% using Strict terms, this is a viable option in Marcialla, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marcialla.
Marcialla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marcialla
- The overall average booking lead time for vacation rentals in Marcialla is 87 days.
- Guests book furthest in advance for stays during July (average 177 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (136 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Marcialla.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 177 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 136 days) to capture early planners.
- Monitor your own booking lead times against these Marcialla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marcialla (2025)
Amenity Prevalence
Amenity Insights for Marcialla
- Essential amenities in Marcialla that guests expect include: Kitchen, Free parking on premises, BBQ grill, Essentials, Hangers, Cooking basics, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marcialla: Kitchen, Free parking on premises, BBQ grill, Essentials, Hangers, Cooking basics, Wifi, TV.
- Prioritize adding missing essentials: BBQ grill, Essentials, Hangers, Cooking basics, Wifi, TV.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marcialla to stay competitive.
Marcialla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marcialla
- The typical guest profile for Airbnb in Marcialla consists of predominantly international visitors (96%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.5% of guests.
- Key international markets include United States (40.3%) and Canada (9.5%).
- Top languages spoken are English (59.9%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marcialla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |