Magliano in Toscana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Magliano in Toscana in 2025? Explore comprehensive Airbnb analytics for Magliano in Toscana, Tuscany, Italy to uncover income potential. This 2025 STR market report for Magliano in Toscana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Magliano in Toscana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magliano in Toscana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Magliano in Toscana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Magliano in Toscana (2025)
Understanding the monthly revenue variations for Airbnb listings in Magliano in Toscana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magliano in Toscana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magliano in Toscana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,480+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,803 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $868 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $390, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Magliano in Toscana
Magliano in Toscana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Magliano in Toscana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magliano in Toscana:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Magliano in Toscana
Average Daily Rate (ADR) Airbnb Trends in Magliano in Toscana (2025)
Effective short term rental pricing strategy in Magliano in Toscana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magliano in Toscana typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $420+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Magliano in Toscana
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Airbnb Seasonality Analysis & Trends in Magliano in Toscana (2025)
Peak Season (August, July, September)
- Revenue averages $2,976 per month
- Occupancy rates average 45.9%
- Daily rates average $215
Shoulder Season
- Revenue averages $1,527 per month
- Occupancy maintains around 24.0%
- Daily rates hold near $203
Low Season (January, February, December)
- Revenue drops to average $694 per month
- Occupancy decreases to average 14.4%
- Daily rates adjust to average $194
Seasonality Insights for Magliano in Toscana
- The Airbnb seasonality in Magliano in Toscana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Magliano in Toscana's highest earning potential, with monthly revenues capable of climbing to $3,570, occupancy reaching a high of 54.3%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $629, occupancy could drop to 11.7%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magliano in Toscana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Magliano in Toscana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Magliano in Toscana (2025)
Exploring the top neighborhoods for short-term rentals in Magliano in Toscana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The charming and picturesque area of Magliano in Toscana, featuring medieval architecture, narrow streets, and historical sites. It attracts visitors looking for culture, history, and local Tuscan cuisine. | Etruscan Ruins, Church of San Giovanni Battista, Piazza della Libertà, Castello di Magliano, Local wineries |
| Countryside Villas | Surrounding countryside areas offer peaceful retreats with stunning views of rolling hills and vineyards. Ideal for travelers seeking tranquility, nature, and wine tours. | Vigna di San Antonio, Osteria La Pace, Chianti Wine Region, Scenic hiking trails, Agriturismo experiences |
| Parks and Nature Reserves | Proximity to natural reserves and parks that attract outdoor enthusiasts looking for hiking, biking, and enjoying the Tuscan landscape. | Parco Naturale della Maremma, Monte Argentario, Orbetello Lagoon, Scenic lookout points, Birdwatching opportunities |
| Cultural Events | Hosted annual festivals and events highlighting Tuscan culture, art, and culinary excellence, attracting visitors throughout the year. | Magliano in Toscana Festival, Sagra della Chianina, Artisan markets, Cultural workshops, Local food tours |
| Nearby Coastal Access | Close to popular coastal towns such as Porto Ercole and Porto Santo Stefano which are known for their beaches and seaside activities. A great option for summer vacationers. | Argentario Beaches, Boat rentals, Seafood restaurants, Scuba diving, Port town activities |
| Local Cuisine Tours | The area is known for its exquisite Tuscan cuisine, wine, and food tours that appeal to gourmets and culinary tourists. | Wine tasting tours, Olive oil farms, Cooking classes, Local trattorias, Food festivals |
| Scenic Vineyards | The presence of various renowned vineyards in the area offers travelers the chance to explore wine-making and enjoy tastings amidst beautiful scenery. | Winery tours, Wine tasting experiences, Vineyard picnics, Wine festivals, Winery events |
| Adventure Sports | Offering various adventure activities such as biking, horseback riding, and nature walks which attract active travelers. | Biking trails, Horseback riding facilities, Kayaking experiences, Nature parks, Outdoor sports events |
Understanding Airbnb License Requirements & STR Laws in Magliano in Toscana (2025)
Yes, Magliano in Toscana, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magliano in Toscana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 59% licensed listings)
Top Performing Airbnb Properties in Magliano in Toscana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Magliano in Toscanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tenuta San Crescenzio
Entire Place • 6 bedrooms
Bel Casale with sea view and the mediaeval village
Entire Place • 3 bedrooms
Villa Caduceo
Entire Place • 5 bedrooms
White Retreat 17, prestigious rental villa with po
Entire Place • 8 bedrooms
Podere Cavone / Villa Gli Ulivi
Entire Place • 4 bedrooms
Farmhouse in the Tuscan hills, near the sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Magliano in Toscana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Magliano in Toscana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 2 | $110,051 | 5 | 2.00/5.0 |
| Valeria Manzini | 2 | $93,887 | 12 | 2.46/5.0 |
| Paola | 1 | $87,423 | 52 | 5.00/5.0 |
| Novasol | 1 | $84,134 | 3 | 5.00/5.0 |
| Windows On Italy | 1 | $74,705 | 5 | 5.00/5.0 |
| Simone | 4 | $62,382 | 72 | 3.71/5.0 |
| Franca | 1 | $59,717 | 20 | 4.95/5.0 |
| Ilario | 3 | $54,075 | 41 | 4.99/5.0 |
| Holidu | 3 | $52,337 | 7 | 2.42/5.0 |
| Francesco | 1 | $45,173 | 40 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magliano in Toscana.
Dive Deeper: Advanced Magliano in Toscana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magliano in Toscana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMagliano in Toscana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Magliano in Toscana
- The Magliano in Toscana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Magliano in Toscana, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Magliano in Toscana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Magliano in Toscana
- The dominant room capacity in Magliano in Toscana is 1 bedroom listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Magliano in Toscana, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Magliano in Toscana.
Magliano in Toscana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Magliano in Toscana
- The most common guest capacity trend in Magliano in Toscana vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Magliano in Toscana STR market, accounting for 43.5% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magliano in Toscana.
- On average, properties in Magliano in Toscana are equipped to host 4.1 guests.
Magliano in Toscana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Magliano in Toscana
- The most common availability pattern in Magliano in Toscana falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Magliano in Toscana (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Magliano in Toscana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
19.8% of total
2 Nights
29 listings
28.7% of total
3 Nights
14 listings
13.9% of total
4-6 Nights
13 listings
12.9% of total
7-29 Nights
15 listings
14.9% of total
30+ Nights
10 listings
9.9% of total
Key Insights
- The most prevalent minimum stay requirement in Magliano in Toscana is 2 Nights, adopted by 28.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.7% of Magliano in Toscana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magliano in Toscana.
Magliano in Toscana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
4.2% of total
Super Strict 30 Days
4 listings
4.2% of total
Flexible
17 listings
17.9% of total
Moderate
46 listings
48.4% of total
Strict
24 listings
25.3% of total
Cancellation Policy Insights for Magliano in Toscana
- The prevailing Airbnb cancellation policy trend in Magliano in Toscana is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.3%) and stricter (25.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Magliano in Toscana.
- Regularly review your cancellation policy against competitors and market demand shifts in Magliano in Toscana.
Magliano in Toscana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Magliano in Toscana
- The overall average booking lead time for vacation rentals in Magliano in Toscana is 67 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Magliano in Toscana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Magliano in Toscana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Magliano in Toscana (2025)
Amenity Prevalence
Amenity Insights for Magliano in Toscana
- Popular amenities like Essentials, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Magliano in Toscana to stay competitive.
Magliano in Toscana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Magliano in Toscana
- The typical guest profile for Airbnb in Magliano in Toscana consists of a mix of domestic (49%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 48.7% of guests.
- Key international markets include Italy (48.7%) and Germany (15.4%).
- Top languages spoken are English (38.2%) followed by Italian (21.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Magliano in Toscana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |